Consumers are faced with increasing numbers of advertisements from competing companies. To what extent do you think consumers are influenced by advertisement? What can be taken to protect them?
With the ever intensified competition among companies, an increasing number of advertisements are produced to attract customers. Personally, I believe the widespread advertisements are imposing a great influence on individuals’ life, and strict rules should be enforced as well as educational measure should be applied to protect consumers.
People are easily affected by advertisements due to the following reasons. First of all, mass media including television, radio and newspaper facilitate the infiltration of a variety of well-known brands into individuals’ lives by ceaselessly promoting the relative advertisements. As a result, people who are exposed to these intermedia frequently will be enticed to make unsensible consumption decisions. In addition, modern marketing strategies adopted by the most companies ensure that every advertisement is well-filmed with charming and interesting contents, which would easily arouse people’s desire to buy new products and leave them unsatisfied until they buy the goods. The persuading effect that every advertising possessed in imposing a significant impact on people’s consumption behaviours.
In order to protect consumers, two strategies could be employed. To begin, with the content of advertisements could be regulated. The strict rules applied on advertisements in Australia gives a vivid example. With the forbidden of broadcasting cigarette advertisings on mass media, the number of people who buy cigarette has decreased tremendously. Moreover, education is another effective method because it enhances people’s awareness to choose products based on their own needs. If consumers possess the capability to identify the differences between the real products and advertisements, they will not likely to spend money on non-essential products.
In conclusion, individuals are influenced by advertisements to a large extent, hence regulations should be enforced in advertising industry and consumers should be educated.
Comments
Essay evaluation report
as well as educational measure should be applied
as well as educational measures should be applied
To begin, with the content of advertisements could be regulated.
To begin with, the content of advertisements could be regulated.
The strict rules applied on advertisements in Australia gives a vivid example.
The strict rules applied on advertisements in Australia give a vivid example.
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flaws:
duplicated sentences:
strict rules should be enforced ...
hence regulations should be enforced...
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This essay is on the right track though it has a few issues. It can reach 7.5 or over without above issues.
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Attribute Value Ideal
Final score: 7.0 out of 9
Category: Good Excellent
No. of Grammatical Errors: 3 2
No. of Spelling Errors: 0 2
No. of Sentences: 14 15
No. of Words: 282 350
No. of Characters: 1660 1500
No. of Different Words: 173 200
Fourth Root of Number of Words: 4.098 4.7
Average Word Length: 5.887 4.6
Word Length SD: 3.36 2.4
No. of Words greater than 5 chars: 137 100
No. of Words greater than 6 chars: 112 80
No. of Words greater than 7 chars: 94 40
No. of Words greater than 8 chars: 71 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 20.143 21.0
Sentence Length SD: 8.442 7.5
Use of Discourse Markers (%): 0.5 0.12
Sentence-Text Coherence: 0.325 0.35
Sentence-Para Coherence: 0.527 0.50
Sentence-Sentence Coherence: 0.067 0.07
Number of Paragraphs: 4 5
Transition Words or Phrases used:
first, hence, if, moreover, so, well, in addition, in conclusion, as a result, as well as, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 14.0 13.1623246493 106% => OK
Auxiliary verbs: 9.0 7.85571142285 115% => OK
Conjunction : 6.0 10.4138276553 58% => More conjunction wanted.
Relative clauses : 5.0 7.30460921844 68% => More relative clauses wanted.
Pronoun: 9.0 24.0651302605 37% => OK
Preposition: 43.0 41.998997996 102% => OK
Nominalization: 8.0 8.3376753507 96% => OK
Performance on vocabulary words:
No of characters: 1724.0 1615.20841683 107% => OK
No of words: 282.0 315.596192385 89% => More content wanted.
Chars per words: 6.1134751773 5.12529762239 119% => OK
Fourth root words length: 4.09790868904 4.20363070211 97% => OK
Word Length SD: 3.60454669876 2.80592935109 128% => OK
Unique words: 175.0 176.041082164 99% => OK
Unique words percentage: 0.620567375887 0.561755894193 110% => OK
syllable_count: 541.8 506.74238477 107% => OK
avg_syllables_per_word: 1.9 1.60771543086 118% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 5.43587174349 37% => OK
Article: 4.0 2.52805611222 158% => OK
Subordination: 2.0 2.10420841683 95% => OK
Conjunction: 1.0 0.809619238477 124% => OK
Preposition: 7.0 4.76152304609 147% => OK
Performance on sentences:
How many sentences: 14.0 16.0721442886 87% => OK
Sentence length: 20.0 20.2975951904 99% => OK
Sentence length SD: 60.9278596508 49.4020404114 123% => OK
Chars per sentence: 123.142857143 106.682146367 115% => OK
Words per sentence: 20.1428571429 20.7667163134 97% => OK
Discourse Markers: 7.35714285714 7.06120827912 104% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 8.0 8.67935871743 92% => OK
Sentences with negative sentiment : 2.0 3.9879759519 50% => More negative sentences wanted.
Sentences with neutral sentiment: 4.0 3.4128256513 117% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.251033266162 0.244688304435 103% => OK
Sentence topic coherence: 0.0894369389987 0.084324248473 106% => OK
Sentence topic coherence SD: 0.069006978981 0.0667982634062 103% => OK
Paragraph topic coherence: 0.177658587911 0.151304729494 117% => OK
Paragraph topic coherence SD: 0.0615132661483 0.056905535591 108% => OK
Essay readability:
automated_readability_index: 17.4 13.0946893788 133% => OK
flesch_reading_ease: 25.8 50.2224549098 51% => Flesch_reading_ease is low.
smog_index: 11.2 7.44779559118 150% => OK
flesch_kincaid_grade: 14.6 11.3001002004 129% => OK
coleman_liau_index: 18.16 12.4159519038 146% => OK
dale_chall_readability_score: 10.23 8.58950901804 119% => OK
difficult_words: 100.0 78.4519038076 127% => OK
linsear_write_formula: 13.0 9.78957915832 133% => OK
gunning_fog: 10.0 10.1190380762 99% => OK
text_standard: 13.0 10.7795591182 121% => OK
What are above readability scores?
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Rates: 78.6516853933 out of 100
Scores by essay e-grader: 7.0 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.