Large businesses have big budgets for marketing and promotion and, as a result, people
gravitate towards buying their products.
What problems does this cause? What could be done to encourage people to buy local
products?
Many people believe that consumers tend to purchase goods or services from large companies that strongly invest in marketing. There are several problems resulting from this practice, and steps should be taken by government to alleviate the problems.
As people tend to be attracted by the advertisements of large brand and consume their products, several problems can be anticipated. Firstly, product marketing can entice consumers to buy unnecessary items. This would lead to a detrimental shopping habit that wastes not only money but also time of customers. Secondly, marketing can be very expensive to businesses notably small firms. For example, each 30 seconds of TV commercial video worth millions to billions VND based on the frame of time it is broadcasted. As a result, the profit of firms could be significantly drained.
Fortunately, several measure could be taken to motivate consumers to support domestic goods and services. First of which is to organize awareness campaign in order to help the population understand the important of advocating local brands. Once these domestic firms gain more profit, they could provide better and better products or service to domestic market, which benefits consumers. Another solution is that government can subsidize small-medium-enterprises through fair trade reforms. As such, small local firms would have a opportunity to complete fairly with big ones.
In conclusion, there are various negative consequences of the way large companies do marketing and manipulate customers' demand, and appropriate steps need to be taken to encourage consumers to purchase domestic goods. It is predicted that in the near future, local firm will get more and more support and popularity.
Comments
Essay evaluations by e-grader
Grammar and spelling errors:
Line 4, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... firms could be significantly drained. Fortunately, several measure could be ta...
^^^
Line 5, column 14, Rule ID: MANY_NN[1]
Message: Possible agreement error. The noun measure seems to be countable; consider using: 'several measures'.
Suggestion: several measures
...significantly drained. Fortunately, several measure could be taken to motivate consumers to...
^^^^^^^^^^^^^^^
Line 5, column 529, Rule ID: EN_A_VS_AN
Message: Use 'an' instead of 'a' if the following word starts with a vowel sound, e.g. 'an article', 'an hour'
Suggestion: an
.... As such, small local firms would have a opportunity to complete fairly with big...
^
Transition Words or Phrases used:
also, but, first, firstly, if, second, secondly, so, for example, in conclusion, as a result
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 13.0 13.1623246493 99% => OK
Auxiliary verbs: 12.0 7.85571142285 153% => OK
Conjunction : 11.0 10.4138276553 106% => OK
Relative clauses : 7.0 7.30460921844 96% => OK
Pronoun: 12.0 24.0651302605 50% => OK
Preposition: 36.0 41.998997996 86% => OK
Nominalization: 4.0 8.3376753507 48% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1469.0 1615.20841683 91% => OK
No of words: 267.0 315.596192385 85% => More content wanted.
Chars per words: 5.50187265918 5.12529762239 107% => OK
Fourth root words length: 4.04229324003 4.20363070211 96% => OK
Word Length SD: 3.06988189311 2.80592935109 109% => OK
Unique words: 165.0 176.041082164 94% => More unique words wanted.
Unique words percentage: 0.61797752809 0.561755894193 110% => OK
syllable_count: 455.4 506.74238477 90% => OK
avg_syllables_per_word: 1.7 1.60771543086 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 5.43587174349 55% => OK
Article: 1.0 2.52805611222 40% => OK
Subordination: 3.0 2.10420841683 143% => OK
Conjunction: 2.0 0.809619238477 247% => Less conjunction wanted as sentence beginning.
Preposition: 1.0 4.76152304609 21% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 15.0 16.0721442886 93% => OK
Sentence length: 17.0 20.2975951904 84% => The Avg. Sentence Length is relatively short.
Sentence length SD: 36.3381648164 49.4020404114 74% => OK
Chars per sentence: 97.9333333333 106.682146367 92% => OK
Words per sentence: 17.8 20.7667163134 86% => OK
Discourse Markers: 6.13333333333 7.06120827912 87% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 3.0 5.01903807615 60% => OK
Sentences with positive sentiment : 10.0 8.67935871743 115% => OK
Sentences with negative sentiment : 2.0 3.9879759519 50% => More negative sentences wanted.
Sentences with neutral sentiment: 3.0 3.4128256513 88% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.238025122537 0.244688304435 97% => OK
Sentence topic coherence: 0.0717976184352 0.084324248473 85% => OK
Sentence topic coherence SD: 0.0486475182872 0.0667982634062 73% => OK
Paragraph topic coherence: 0.130225446123 0.151304729494 86% => OK
Paragraph topic coherence SD: 0.0569270691144 0.056905535591 100% => OK
Essay readability:
automated_readability_index: 13.4 13.0946893788 102% => OK
flesch_reading_ease: 45.76 50.2224549098 91% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 11.1 11.3001002004 98% => OK
coleman_liau_index: 14.32 12.4159519038 115% => OK
dale_chall_readability_score: 9.27 8.58950901804 108% => OK
difficult_words: 81.0 78.4519038076 103% => OK
linsear_write_formula: 8.0 9.78957915832 82% => OK
gunning_fog: 8.8 10.1190380762 87% => OK
text_standard: 9.0 10.7795591182 83% => OK
What are above readability scores?
---------------------
Rates: 78.6516853933 out of 100
Scores by essay e-grader: 7.0 Out of 9
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.
Grammar and spelling errors:
Line 4, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... firms could be significantly drained. Fortunately, several measure could be ta...
^^^
Line 5, column 14, Rule ID: MANY_NN[1]
Message: Possible agreement error. The noun measure seems to be countable; consider using: 'several measures'.
Suggestion: several measures
...significantly drained. Fortunately, several measure could be taken to motivate consumers to...
^^^^^^^^^^^^^^^
Line 5, column 529, Rule ID: EN_A_VS_AN
Message: Use 'an' instead of 'a' if the following word starts with a vowel sound, e.g. 'an article', 'an hour'
Suggestion: an
.... As such, small local firms would have a opportunity to complete fairly with big...
^
Transition Words or Phrases used:
also, but, first, firstly, if, second, secondly, so, for example, in conclusion, as a result
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 13.0 13.1623246493 99% => OK
Auxiliary verbs: 12.0 7.85571142285 153% => OK
Conjunction : 11.0 10.4138276553 106% => OK
Relative clauses : 7.0 7.30460921844 96% => OK
Pronoun: 12.0 24.0651302605 50% => OK
Preposition: 36.0 41.998997996 86% => OK
Nominalization: 4.0 8.3376753507 48% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1469.0 1615.20841683 91% => OK
No of words: 267.0 315.596192385 85% => More content wanted.
Chars per words: 5.50187265918 5.12529762239 107% => OK
Fourth root words length: 4.04229324003 4.20363070211 96% => OK
Word Length SD: 3.06988189311 2.80592935109 109% => OK
Unique words: 165.0 176.041082164 94% => More unique words wanted.
Unique words percentage: 0.61797752809 0.561755894193 110% => OK
syllable_count: 455.4 506.74238477 90% => OK
avg_syllables_per_word: 1.7 1.60771543086 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 5.43587174349 55% => OK
Article: 1.0 2.52805611222 40% => OK
Subordination: 3.0 2.10420841683 143% => OK
Conjunction: 2.0 0.809619238477 247% => Less conjunction wanted as sentence beginning.
Preposition: 1.0 4.76152304609 21% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 15.0 16.0721442886 93% => OK
Sentence length: 17.0 20.2975951904 84% => The Avg. Sentence Length is relatively short.
Sentence length SD: 36.3381648164 49.4020404114 74% => OK
Chars per sentence: 97.9333333333 106.682146367 92% => OK
Words per sentence: 17.8 20.7667163134 86% => OK
Discourse Markers: 6.13333333333 7.06120827912 87% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 3.0 5.01903807615 60% => OK
Sentences with positive sentiment : 10.0 8.67935871743 115% => OK
Sentences with negative sentiment : 2.0 3.9879759519 50% => More negative sentences wanted.
Sentences with neutral sentiment: 3.0 3.4128256513 88% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.238025122537 0.244688304435 97% => OK
Sentence topic coherence: 0.0717976184352 0.084324248473 85% => OK
Sentence topic coherence SD: 0.0486475182872 0.0667982634062 73% => OK
Paragraph topic coherence: 0.130225446123 0.151304729494 86% => OK
Paragraph topic coherence SD: 0.0569270691144 0.056905535591 100% => OK
Essay readability:
automated_readability_index: 13.4 13.0946893788 102% => OK
flesch_reading_ease: 45.76 50.2224549098 91% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 11.1 11.3001002004 98% => OK
coleman_liau_index: 14.32 12.4159519038 115% => OK
dale_chall_readability_score: 9.27 8.58950901804 108% => OK
difficult_words: 81.0 78.4519038076 103% => OK
linsear_write_formula: 8.0 9.78957915832 82% => OK
gunning_fog: 8.8 10.1190380762 87% => OK
text_standard: 9.0 10.7795591182 83% => OK
What are above readability scores?
---------------------
Rates: 78.6516853933 out of 100
Scores by essay e-grader: 7.0 Out of 9
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.