People are surrounded by advertising. Do the advantages outweigh disadvantages?
Today, advertisements are everywhere. While disturbing, they are becoming unavoidable in the virtual world, because it is the advertising that supports the free business model in our online world.
Advertising can be annoying. With poor designed posts pasting all over the stations, harsh paintings intruding in our sight along the highway, noisy and disordered framework hanging fully in the digital screens patched on the walls of elevators and ugly leaflets thrust into our hands on the road, it seems practitioners have exploited every corner of the world to promote their products. What make it worse is their ugly deliberately exaggerated color, dramatized display which aim design targeting to seek attention.
While some of them are well designed, but it leads to the second problem that the information they promoted is exaggerating the best, often misleading the worst. For example, an advertisement for electric car would promise a driving range that never turned out to be true after customer bought it. And then the seller would tell the buyer that that number could be reached under idealistic condition. But it is far away from the ordinary driving environment. Think what will happen when it comes to medicine, what will happen? A false propaganda language might do harm to or even kill the patients.
However, advertising became increasingly inevitable on the internet. Thanks to it, high-tech companies manage to provide varieties of services for free, such as search engine, map service, news and immediate message service, and so on. Income from advertising takes accounts for more than 90% of revenue of Google and Facebook. It’ s hard to imagine a world where people have to pay for all of the services on internet. So, it’s fair that if we want to enjoy those services for free, it’s fair that we have to accept the very thing that supports pay for them.
In conclusion, as a powerful approach in marketing. On the one hand, , ads can be danger dangerous. Yet, we need it to pay for our conveniences in the online world services. So only if we can limit its power by punish it for deliberately exaggerating activity, its will be more useful for us.
Grammar and spelling errors:
Line 5, column 149, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ng in our sight along the highway, noisy and disordered framework hanging fully i...
^^
Line 13, column 393, Rule ID: ALL_OF_THE[1]
Message: Simply use 'all the'.
Suggestion: all the
...ne a world where people have to pay for all of the services on internet. So, it's fai...
^^^^^^^^^^
Line 17, column 69, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
... approach in marketing. On the one hand, , ads can be danger dangerous. Yet, we ne...
^^
Line 17, column 262, Rule ID: IT_IS[6]
Message: Did you mean 'it's' (='it is') instead of 'its' (possessive pronoun)?
Suggestion: it's; it is
...for deliberately exaggerating activity, its will be more useful for us.
^^^
Transition Words or Phrases used:
but, however, if, second, so, then, well, while, for example, in conclusion, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 12.0 13.1623246493 91% => OK
Auxiliary verbs: 11.0 7.85571142285 140% => OK
Conjunction : 9.0 10.4138276553 86% => OK
Relative clauses : 11.0 7.30460921844 151% => OK
Pronoun: 36.0 24.0651302605 150% => Less pronouns wanted
Preposition: 43.0 41.998997996 102% => OK
Nominalization: 5.0 8.3376753507 60% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1847.0 1615.20841683 114% => OK
No of words: 362.0 315.596192385 115% => OK
Chars per words: 5.10220994475 5.12529762239 100% => OK
Fourth root words length: 4.36191444098 4.20363070211 104% => OK
Word Length SD: 2.79754473691 2.80592935109 100% => OK
Unique words: 228.0 176.041082164 130% => OK
Unique words percentage: 0.629834254144 0.561755894193 112% => OK
syllable_count: 572.4 506.74238477 113% => OK
avg_syllables_per_word: 1.6 1.60771543086 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 5.43587174349 74% => OK
Article: 2.0 2.52805611222 79% => OK
Subordination: 4.0 2.10420841683 190% => OK
Conjunction: 4.0 0.809619238477 494% => Less conjunction wanted as sentence beginning.
Preposition: 3.0 4.76152304609 63% => OK
Performance on sentences:
How many sentences: 20.0 16.0721442886 124% => OK
Sentence length: 18.0 20.2975951904 89% => OK
Sentence length SD: 71.5832382615 49.4020404114 145% => OK
Chars per sentence: 92.35 106.682146367 87% => OK
Words per sentence: 18.1 20.7667163134 87% => OK
Discourse Markers: 4.2 7.06120827912 59% => More transition words/phrases wanted.
Paragraphs: 5.0 4.38176352705 114% => OK
Language errors: 4.0 5.01903807615 80% => OK
Sentences with positive sentiment : 6.0 8.67935871743 69% => OK
Sentences with negative sentiment : 9.0 3.9879759519 226% => Less negative sentences wanted.
Sentences with neutral sentiment: 5.0 3.4128256513 147% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.0173867492131 0.244688304435 7% => The similarity between the topic and the content is low.
Sentence topic coherence: 0.0063279667506 0.084324248473 8% => Sentence topic similarity is low.
Sentence topic coherence SD: 0.0190437318776 0.0667982634062 29% => Sentences are similar to each other.
Paragraph topic coherence: 0.00785406093293 0.151304729494 5% => Maybe some paragraphs are off the topic.
Paragraph topic coherence SD: 0.00967938225492 0.056905535591 17% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 11.6 13.0946893788 89% => Automated_readability_index is low.
flesch_reading_ease: 53.21 50.2224549098 106% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 10.3 11.3001002004 91% => OK
coleman_liau_index: 12.0 12.4159519038 97% => OK
dale_chall_readability_score: 8.41 8.58950901804 98% => OK
difficult_words: 89.0 78.4519038076 113% => OK
linsear_write_formula: 12.0 9.78957915832 123% => OK
gunning_fog: 9.2 10.1190380762 91% => OK
text_standard: 12.0 10.7795591182 111% => OK
What are above readability scores?
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It is not exactly right on the topic in the view of e-grader. Maybe there is a wrong essay topic.
Rates: 11.2359550562 out of 100
Scores by essay e-grader: 1.0 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.