People are surrounded by advertising, which has an increasing effect on our lives. Do you think the positive effects of this outweigh the negative effects?
It is true that advertising practitioners have exploited almost every corner of the world to promote their products. While disturbing and manipulating, I believe the benefits of commercials outweigh the drawbacks.
The wide spread of commercials costs people of their personality. Motivated by the application of mass production, promoting people to buy the same product is consistent with companies' interests. The more units of a product are manufactured and sold, the higher the profit margin is. Famous brands like Apple spend billions of dollars on the commercials to promote their hot sales, which is one of the reasons why iPhone has accounted for nearly half of smartphone market in the United States. At the same time, people's inclination to copy the life of their idols deteriorated the situation. It makes them more vulnerable to the typical advertising campaign like celebrity endorsement. Men covet the muscles of athletes on the poster and so chase the same fitness brands. Women greed for big eyes and blonde hair, which has boomed the makeup industry.
However, advertising is an essential approach to keep track of the latest products, including the beneficial ones that could make our life better. For example, a series of marvelous colorful advertising in the 1970s helped Apple II start the boom in personal computer sales, which successfully introduced a generation of children into the new computer world.
At the same time, advertising is increasingly indispensable on the Internet. By virtue of it, high-tech companies manage to provide varieties of services for free, such as search engine, map service, news, and immediate message service. Take Google for example, the income from advertising made up of more than 90% of its revenue.
In conclusion, though some people might lost individuality by following the advice of commercials, the advertisement is becoming unavoidable in our life.
Transition Words or Phrases used:
however, if, so, while, for example, in conclusion, such as, it is true
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 8.0 13.1623246493 61% => OK
Auxiliary verbs: 2.0 7.85571142285 25% => OK
Conjunction : 5.0 10.4138276553 48% => More conjunction wanted.
Relative clauses : 5.0 7.30460921844 68% => More relative clauses wanted.
Pronoun: 14.0 24.0651302605 58% => OK
Preposition: 45.0 41.998997996 107% => OK
Nominalization: 7.0 8.3376753507 84% => OK
Performance on vocabulary words:
No of characters: 1635.0 1615.20841683 101% => OK
No of words: 302.0 315.596192385 96% => OK
Chars per words: 5.41390728477 5.12529762239 106% => OK
Fourth root words length: 4.1687104957 4.20363070211 99% => OK
Word Length SD: 3.0111265386 2.80592935109 107% => OK
Unique words: 192.0 176.041082164 109% => OK
Unique words percentage: 0.635761589404 0.561755894193 113% => OK
syllable_count: 507.6 506.74238477 100% => OK
avg_syllables_per_word: 1.7 1.60771543086 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 5.43587174349 55% => OK
Article: 6.0 2.52805611222 237% => Less articles wanted as sentence beginning.
Subordination: 2.0 2.10420841683 95% => OK
Conjunction: 1.0 0.809619238477 124% => OK
Preposition: 4.0 4.76152304609 84% => OK
Performance on sentences:
How many sentences: 16.0 16.0721442886 100% => OK
Sentence length: 18.0 20.2975951904 89% => OK
Sentence length SD: 44.0608598986 49.4020404114 89% => OK
Chars per sentence: 102.1875 106.682146367 96% => OK
Words per sentence: 18.875 20.7667163134 91% => OK
Discourse Markers: 4.4375 7.06120827912 63% => OK
Paragraphs: 5.0 4.38176352705 114% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 9.0 8.67935871743 104% => OK
Sentences with negative sentiment : 3.0 3.9879759519 75% => OK
Sentences with neutral sentiment: 4.0 3.4128256513 117% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.06969003193 0.244688304435 28% => The similarity between the topic and the content is low.
Sentence topic coherence: 0.0228020414385 0.084324248473 27% => Sentence topic similarity is low.
Sentence topic coherence SD: 0.0197890996743 0.0667982634062 30% => Sentences are similar to each other.
Paragraph topic coherence: 0.0381993506382 0.151304729494 25% => Maybe some paragraphs are off the topic.
Paragraph topic coherence SD: 0.0159586480692 0.056905535591 28% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 13.5 13.0946893788 103% => OK
flesch_reading_ease: 44.75 50.2224549098 89% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 11.5 11.3001002004 102% => OK
coleman_liau_index: 14.1 12.4159519038 114% => OK
dale_chall_readability_score: 9.5 8.58950901804 111% => OK
difficult_words: 95.0 78.4519038076 121% => OK
linsear_write_formula: 8.5 9.78957915832 87% => OK
gunning_fog: 9.2 10.1190380762 91% => OK
text_standard: 9.0 10.7795591182 83% => OK
What are above readability scores?
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It is not exactly right on the topic in the view of e-grader. Maybe there is a wrong essay topic.
Rates: 11.2359550562 out of 100
Scores by essay e-grader: 1.0 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.