People are surrounded by advertising, which has an increasing effect on our lives. Do you think the positive effects of this outweigh the negative effects?
With posters pasted all over the stations, billboards spread densely along the highway, and digital screens patched fully on the walls of elevators, advertising practitioners have exploited every corner of the world to promote their products. While disturbing and even misleading, I believe the benefits of commercials outweigh the drawbacks.
The wide spread of commercials costs people of their personality. Motivated by the application of mass production, promoting people to buy the same product is consistent with companies' interests. The more units of a product are manufactured and sold, the higher the profit margin is. Famous brands like Apple spend billions of dollars on the commercials to promote their hot sales, which is one of the reasons why iPhone has accounted for nearly half of smartphone market in the United States. At the same time, people's inclination to copy the life of their idols deteriorated the situation. It makes them more vulnerable to the typical advertising campaign like celebrity endorsement. Men covet the muscles of athletes on the poster and so chase the same fitness brands. Women greed for big eyes and blonde hair, which has boomed the makeup industry.
However, advertising is an essential approach to keep track of the latest products, including the beneficial ones that could make our life better. For example, a series of marvelous colorful advertising in the 1970s helped Apple II start the boom in personal computer sales, which successfully introduced a generation of children into the new computer world.
At the same time, advertising is increasingly indispensable on the Internet. By virtue of it, high-tech companies manage to provide varieties of services for free, such as search engine, map service, news, and immediate message service. Take Google for example, the income from advertising made up of more than 90% of its revenue.
In conclusion, though some people lost personal preference by following the advice in commercials, the advertisement is becoming unavoidable in our life.
Transition Words or Phrases used:
however, if, so, while, for example, in conclusion, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 7.0 13.1623246493 53% => More to be verbs wanted.
Auxiliary verbs: 1.0 7.85571142285 13% => OK
Conjunction : 6.0 10.4138276553 58% => More conjunction wanted.
Relative clauses : 4.0 7.30460921844 55% => More relative clauses wanted.
Pronoun: 12.0 24.0651302605 50% => OK
Preposition: 50.0 41.998997996 119% => OK
Nominalization: 8.0 8.3376753507 96% => OK
Performance on vocabulary words:
No of characters: 1745.0 1615.20841683 108% => OK
No of words: 321.0 315.596192385 102% => OK
Chars per words: 5.43613707165 5.12529762239 106% => OK
Fourth root words length: 4.23278547379 4.20363070211 101% => OK
Word Length SD: 2.94773855122 2.80592935109 105% => OK
Unique words: 205.0 176.041082164 116% => OK
Unique words percentage: 0.638629283489 0.561755894193 114% => OK
syllable_count: 537.3 506.74238477 106% => OK
avg_syllables_per_word: 1.7 1.60771543086 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 5.43587174349 37% => OK
Article: 6.0 2.52805611222 237% => Less articles wanted as sentence beginning.
Subordination: 2.0 2.10420841683 95% => OK
Conjunction: 2.0 0.809619238477 247% => Less conjunction wanted as sentence beginning.
Preposition: 5.0 4.76152304609 105% => OK
Performance on sentences:
How many sentences: 16.0 16.0721442886 100% => OK
Sentence length: 20.0 20.2975951904 99% => OK
Sentence length SD: 53.1354033931 49.4020404114 108% => OK
Chars per sentence: 109.0625 106.682146367 102% => OK
Words per sentence: 20.0625 20.7667163134 97% => OK
Discourse Markers: 3.6875 7.06120827912 52% => More transition words/phrases wanted.
Paragraphs: 5.0 4.38176352705 114% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 8.0 8.67935871743 92% => OK
Sentences with negative sentiment : 4.0 3.9879759519 100% => OK
Sentences with neutral sentiment: 4.0 3.4128256513 117% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.0674840887446 0.244688304435 28% => The similarity between the topic and the content is low.
Sentence topic coherence: 0.0226576519302 0.084324248473 27% => Sentence topic similarity is low.
Sentence topic coherence SD: 0.0196850226974 0.0667982634062 29% => Sentences are similar to each other.
Paragraph topic coherence: 0.0369756409183 0.151304729494 24% => Maybe some paragraphs are off the topic.
Paragraph topic coherence SD: 0.017213268878 0.056905535591 30% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 14.2 13.0946893788 108% => OK
flesch_reading_ease: 42.72 50.2224549098 85% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 12.3 11.3001002004 109% => OK
coleman_liau_index: 14.27 12.4159519038 115% => OK
dale_chall_readability_score: 9.74 8.58950901804 113% => OK
difficult_words: 104.0 78.4519038076 133% => OK
linsear_write_formula: 8.5 9.78957915832 87% => OK
gunning_fog: 10.0 10.1190380762 99% => OK
text_standard: 10.0 10.7795591182 93% => OK
What are above readability scores?
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It is not exactly right on the topic in the view of e-grader. Maybe there is a wrong essay topic.
Rates: 11.2359550562 out of 100
Scores by essay e-grader: 1.0 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.