People are surrounded by advertising, which has an increasing effect on our lives. Do you think the positive effects of this outweigh the negative effects?
With posts pasting all over the stations, billboards spread densely along the highway, and digital screens patched fully on the walls of elevators, advertising practitioners have exploited almost every corner of the world to promote their products. While disturbing and even misleading, commercials are increasingly inevitable in the business world.
Exaggeration are widely used in advertising campaign, which can be misleading. Advertisers do not act in the best interests of the people they are advertising to. Instead, their first priority is promoting the commodities. It's easy to cross the boundary. For example, an advertisement for electric car often promise a driving range that is hardly achievable because the number in the ads is reached under idealistic condition that is far away from the ordinary driving environment. When it comes to medicine, what will happen? A false propaganda would cost the health of patients.
However, advertising is an essential approach to keep track of the latest products, including the beneficial ones that could make our life better. For example, a series of marvelous colorful advertising in the 1970s helped Apple II start the boom in personal computer sales, which successfully introduced lots of children into the new computer world. It is a win-win for both advertiser and customers.
At the same time, advertising is increasingly inevitable on the internet. By virtue of it, high-tech companies manage to provide varieties of services for free, such as search engine, map service, news, and immediate message service. Take Google for example, the income from advertising takes accounts for more than 90% of its revenue.
In conclusion, misleading information in advertising is dangerous, yet the advertisement is unavoidable in our life. As long as we put constraints on deliberately exaggerating activity, it could do more good than harm.
Transition Words or Phrases used:
first, however, if, so, while, for example, in conclusion, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 13.0 13.1623246493 99% => OK
Auxiliary verbs: 5.0 7.85571142285 64% => OK
Conjunction : 5.0 10.4138276553 48% => More conjunction wanted.
Relative clauses : 6.0 7.30460921844 82% => OK
Pronoun: 15.0 24.0651302605 62% => OK
Preposition: 37.0 41.998997996 88% => OK
Nominalization: 6.0 8.3376753507 72% => OK
Performance on vocabulary words:
No of characters: 1622.0 1615.20841683 100% => OK
No of words: 293.0 315.596192385 93% => More content wanted.
Chars per words: 5.53583617747 5.12529762239 108% => OK
Fourth root words length: 4.13729897018 4.20363070211 98% => OK
Word Length SD: 3.10362598636 2.80592935109 111% => OK
Unique words: 196.0 176.041082164 111% => OK
Unique words percentage: 0.668941979522 0.561755894193 119% => OK
syllable_count: 502.2 506.74238477 99% => OK
avg_syllables_per_word: 1.7 1.60771543086 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 5.43587174349 74% => OK
Article: 4.0 2.52805611222 158% => OK
Subordination: 3.0 2.10420841683 143% => OK
Conjunction: 3.0 0.809619238477 371% => Less conjunction wanted as sentence beginning.
Preposition: 4.0 4.76152304609 84% => OK
Performance on sentences:
How many sentences: 17.0 16.0721442886 106% => OK
Sentence length: 17.0 20.2975951904 84% => The Avg. Sentence Length is relatively short.
Sentence length SD: 63.3909165772 49.4020404114 128% => OK
Chars per sentence: 95.4117647059 106.682146367 89% => OK
Words per sentence: 17.2352941176 20.7667163134 83% => OK
Discourse Markers: 3.88235294118 7.06120827912 55% => More transition words/phrases wanted.
Paragraphs: 5.0 4.38176352705 114% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 7.0 8.67935871743 81% => OK
Sentences with negative sentiment : 6.0 3.9879759519 150% => OK
Sentences with neutral sentiment: 4.0 3.4128256513 117% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.0579703784209 0.244688304435 24% => The similarity between the topic and the content is low.
Sentence topic coherence: 0.0195406323643 0.084324248473 23% => Sentence topic similarity is low.
Sentence topic coherence SD: 0.0211373842875 0.0667982634062 32% => Sentences are similar to each other.
Paragraph topic coherence: 0.0328692444212 0.151304729494 22% => Maybe some paragraphs are off the topic.
Paragraph topic coherence SD: 0.0144224264727 0.056905535591 25% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 13.3 13.0946893788 102% => OK
flesch_reading_ease: 45.76 50.2224549098 91% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 11.1 11.3001002004 98% => OK
coleman_liau_index: 14.56 12.4159519038 117% => OK
dale_chall_readability_score: 9.33 8.58950901804 109% => OK
difficult_words: 90.0 78.4519038076 115% => OK
linsear_write_formula: 7.5 9.78957915832 77% => OK
gunning_fog: 8.8 10.1190380762 87% => OK
text_standard: 9.0 10.7795591182 83% => OK
What are above readability scores?
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It is not exactly right on the topic in the view of e-grader. Maybe there is a wrong essay topic.
Rates: 11.2359550562 out of 100
Scores by essay e-grader: 1.0 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.