Some believe that people will purchase a product based on their needs and advertising is not needed.
To what extent do you agree or disagree?
Many have argued that advertisement serves no real purpose as necessity motivates all purchases. I disagree with this completely because ads give consumers a minimum guarantee of quality and also develop wants into needs.
First of all, advertising is the most direct way to inform customers of a given product’s quality. The content of the ad is less important than the fact they were able to produce, distribute and, oftentimes, get a celebrity endorsement. For example, KFC typically signs the most famous football players to massive sponsorship deals, thereby evidencing the continued relevance and quality of their food. When a lesser known company premiers an advertisement this is evidence that they are generating enough revenue to validate whatever product they sell or service they provide.
Secondly, advertising does not simply meet needs; it creates them. Most people could live more fulfilling lives with fewer products but advertising stimulates desires by appealing to consumer psychology and those initial wants eventually become habitual. A good example of this would be the rise of Apple products in the last two decades and the role of advertising in making them popular. Apple phones and computers are famed not only for their quality but also the sense of being part of a community of users. Stylish ads like the ‘think different’ campaign helped foster their dominance. Now the desire to become part of the Apple community and appear cool has become a basic need for many users hooked into the Apple ecosystem of high-quality consumer electronics.
In conclusion, advertising serves an important role in society. This does not mean that it should not be regulated, simply that consumers and officials should be mindful of the full contribution of advertisers.
Comments
Essay evaluations by e-grader
Transition Words or Phrases used:
also, but, first, if, second, secondly, so, for example, in conclusion, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 10.0 13.1623246493 76% => OK
Auxiliary verbs: 5.0 7.85571142285 64% => OK
Conjunction : 11.0 10.4138276553 106% => OK
Relative clauses : 5.0 7.30460921844 68% => More relative clauses wanted.
Pronoun: 21.0 24.0651302605 87% => OK
Preposition: 31.0 41.998997996 74% => OK
Nominalization: 7.0 8.3376753507 84% => OK
Performance on vocabulary words:
No of characters: 1514.0 1615.20841683 94% => OK
No of words: 284.0 315.596192385 90% => More content wanted.
Chars per words: 5.33098591549 5.12529762239 104% => OK
Fourth root words length: 4.10515524023 4.20363070211 98% => OK
Word Length SD: 2.84847620721 2.80592935109 102% => OK
Unique words: 181.0 176.041082164 103% => OK
Unique words percentage: 0.637323943662 0.561755894193 113% => OK
syllable_count: 481.5 506.74238477 95% => OK
avg_syllables_per_word: 1.7 1.60771543086 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 5.43587174349 55% => OK
Article: 2.0 2.52805611222 79% => OK
Subordination: 1.0 2.10420841683 48% => OK
Conjunction: 0.0 0.809619238477 0% => OK
Preposition: 1.0 4.76152304609 21% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 14.0 16.0721442886 87% => OK
Sentence length: 20.0 20.2975951904 99% => OK
Sentence length SD: 39.4945100809 49.4020404114 80% => OK
Chars per sentence: 108.142857143 106.682146367 101% => OK
Words per sentence: 20.2857142857 20.7667163134 98% => OK
Discourse Markers: 6.0 7.06120827912 85% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 8.0 8.67935871743 92% => OK
Sentences with negative sentiment : 2.0 3.9879759519 50% => More negative sentences wanted.
Sentences with neutral sentiment: 4.0 3.4128256513 117% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.125018252537 0.244688304435 51% => OK
Sentence topic coherence: 0.0399999691713 0.084324248473 47% => OK
Sentence topic coherence SD: 0.0219919279853 0.0667982634062 33% => Sentences are similar to each other.
Paragraph topic coherence: 0.0629114847921 0.151304729494 42% => OK
Paragraph topic coherence SD: 0.0339050672699 0.056905535591 60% => OK
Essay readability:
automated_readability_index: 13.8 13.0946893788 105% => OK
flesch_reading_ease: 42.72 50.2224549098 85% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 12.3 11.3001002004 109% => OK
coleman_liau_index: 13.63 12.4159519038 110% => OK
dale_chall_readability_score: 9.47 8.58950901804 110% => OK
difficult_words: 87.0 78.4519038076 111% => OK
linsear_write_formula: 12.0 9.78957915832 123% => OK
gunning_fog: 10.0 10.1190380762 99% => OK
text_standard: 14.0 10.7795591182 130% => OK
What are above readability scores?
---------------------
Rates: 84.2696629213 out of 100
Scores by essay e-grader: 7.5 Out of 9
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.
Transition Words or Phrases used:
also, but, first, if, second, secondly, so, for example, in conclusion, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 10.0 13.1623246493 76% => OK
Auxiliary verbs: 5.0 7.85571142285 64% => OK
Conjunction : 11.0 10.4138276553 106% => OK
Relative clauses : 5.0 7.30460921844 68% => More relative clauses wanted.
Pronoun: 21.0 24.0651302605 87% => OK
Preposition: 31.0 41.998997996 74% => OK
Nominalization: 7.0 8.3376753507 84% => OK
Performance on vocabulary words:
No of characters: 1514.0 1615.20841683 94% => OK
No of words: 284.0 315.596192385 90% => More content wanted.
Chars per words: 5.33098591549 5.12529762239 104% => OK
Fourth root words length: 4.10515524023 4.20363070211 98% => OK
Word Length SD: 2.84847620721 2.80592935109 102% => OK
Unique words: 181.0 176.041082164 103% => OK
Unique words percentage: 0.637323943662 0.561755894193 113% => OK
syllable_count: 481.5 506.74238477 95% => OK
avg_syllables_per_word: 1.7 1.60771543086 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 5.43587174349 55% => OK
Article: 2.0 2.52805611222 79% => OK
Subordination: 1.0 2.10420841683 48% => OK
Conjunction: 0.0 0.809619238477 0% => OK
Preposition: 1.0 4.76152304609 21% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 14.0 16.0721442886 87% => OK
Sentence length: 20.0 20.2975951904 99% => OK
Sentence length SD: 39.4945100809 49.4020404114 80% => OK
Chars per sentence: 108.142857143 106.682146367 101% => OK
Words per sentence: 20.2857142857 20.7667163134 98% => OK
Discourse Markers: 6.0 7.06120827912 85% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 8.0 8.67935871743 92% => OK
Sentences with negative sentiment : 2.0 3.9879759519 50% => More negative sentences wanted.
Sentences with neutral sentiment: 4.0 3.4128256513 117% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.125018252537 0.244688304435 51% => OK
Sentence topic coherence: 0.0399999691713 0.084324248473 47% => OK
Sentence topic coherence SD: 0.0219919279853 0.0667982634062 33% => Sentences are similar to each other.
Paragraph topic coherence: 0.0629114847921 0.151304729494 42% => OK
Paragraph topic coherence SD: 0.0339050672699 0.056905535591 60% => OK
Essay readability:
automated_readability_index: 13.8 13.0946893788 105% => OK
flesch_reading_ease: 42.72 50.2224549098 85% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 12.3 11.3001002004 109% => OK
coleman_liau_index: 13.63 12.4159519038 110% => OK
dale_chall_readability_score: 9.47 8.58950901804 110% => OK
difficult_words: 87.0 78.4519038076 111% => OK
linsear_write_formula: 12.0 9.78957915832 123% => OK
gunning_fog: 10.0 10.1190380762 99% => OK
text_standard: 14.0 10.7795591182 130% => OK
What are above readability scores?
---------------------
Rates: 84.2696629213 out of 100
Scores by essay e-grader: 7.5 Out of 9
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.