Some companies sponsor sport and sports stars as a way to advertise themselves. Some people think it is good, while others think there are disadvantages. Discuss both views and give your opinion
A question has been raised over whether there is an upward trend in the use of sport or sport celebrities as representative icons of business organisations. Some people think that it will reflect a positive effect on the growth of these companies. However, from a personal perspective, I do believe that there are some negative consequences in a company's product or service.
The aspect to consider the reason for organizations sponsorship of sport events or sport stars concerns the increase in brand awareness. Obviously, as long as being supported, competitions, such as tennis or football matches, will hang around banners or posters of sponsors, and sport celebrities will use the company's service or goods publicly in not only sport but also their daily life. Thanks to this, firms succeeded in seizing the spectator or target customer attention, since their brands are bound to be seen everywhere. Gradually, all information about their brand, including products appearance, its function, and productivity, stick in people's mind and give them a good impression. On that basis, trust is built up and people tend to purchase more products from supporting companies.
Nevertheless, on the other hand, since the behind the scenes of a sports event or a celebrity is sophisticated, it can be harmful to a company’s image.
Providing being involved in a scandal, sport organizers and stars are all criticised by the community, whether it is their wrong or not. They will be examined every single aspect in life, even the product that they represented. The social community will question back if products or services used or advertised are real or trick. Eventually, consumers are bound to be suspicious about the quality and impose a boycott of the company's product, which raises a decline in the consumption of goods and service.
In conclusion, the sponsorship for sport activities or sport stars can bring not only the advantages but also the disadvantages. Therefore, from a company’s perspective, they should take into account all pros and cons carefully before deciding to place their money on the most suitable type of advertisement.
Grammar and spelling errors:
Line 6, column 67, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'sports'' or 'sport's'?
Suggestion: sports'; sport's
... hand, since the behind the scenes of a sports event or a celebrity is sophisticated, ...
^^^^^^
Transition Words or Phrases used:
also, but, however, if, nevertheless, so, therefore, in conclusion, such as, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 16.0 13.1623246493 122% => OK
Auxiliary verbs: 8.0 7.85571142285 102% => OK
Conjunction : 23.0 10.4138276553 221% => Less conjunction wanted
Relative clauses : 5.0 7.30460921844 68% => More relative clauses wanted.
Pronoun: 20.0 24.0651302605 83% => OK
Preposition: 44.0 41.998997996 105% => OK
Nominalization: 8.0 8.3376753507 96% => OK
Performance on vocabulary words:
No of characters: 1815.0 1615.20841683 112% => OK
No of words: 345.0 315.596192385 109% => OK
Chars per words: 5.26086956522 5.12529762239 103% => OK
Fourth root words length: 4.3097767484 4.20363070211 103% => OK
Word Length SD: 3.06592961198 2.80592935109 109% => OK
Unique words: 199.0 176.041082164 113% => OK
Unique words percentage: 0.576811594203 0.561755894193 103% => OK
syllable_count: 558.9 506.74238477 110% => OK
avg_syllables_per_word: 1.6 1.60771543086 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 5.43587174349 92% => OK
Article: 4.0 2.52805611222 158% => OK
Subordination: 3.0 2.10420841683 143% => OK
Conjunction: 2.0 0.809619238477 247% => Less conjunction wanted as sentence beginning.
Preposition: 7.0 4.76152304609 147% => OK
Performance on sentences:
How many sentences: 15.0 16.0721442886 93% => OK
Sentence length: 23.0 20.2975951904 113% => OK
Sentence length SD: 40.6975838759 49.4020404114 82% => OK
Chars per sentence: 121.0 106.682146367 113% => OK
Words per sentence: 23.0 20.7667163134 111% => OK
Discourse Markers: 6.26666666667 7.06120827912 89% => OK
Paragraphs: 5.0 4.38176352705 114% => OK
Language errors: 1.0 5.01903807615 20% => OK
Sentences with positive sentiment : 8.0 8.67935871743 92% => OK
Sentences with negative sentiment : 5.0 3.9879759519 125% => OK
Sentences with neutral sentiment: 2.0 3.4128256513 59% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.22989857474 0.244688304435 94% => OK
Sentence topic coherence: 0.0750992946142 0.084324248473 89% => OK
Sentence topic coherence SD: 0.0514865777808 0.0667982634062 77% => OK
Paragraph topic coherence: 0.128646917463 0.151304729494 85% => OK
Paragraph topic coherence SD: 0.0483175641647 0.056905535591 85% => OK
Essay readability:
automated_readability_index: 14.8 13.0946893788 113% => OK
flesch_reading_ease: 48.13 50.2224549098 96% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 12.3 11.3001002004 109% => OK
coleman_liau_index: 13.52 12.4159519038 109% => OK
dale_chall_readability_score: 8.94 8.58950901804 104% => OK
difficult_words: 91.0 78.4519038076 116% => OK
linsear_write_formula: 11.5 9.78957915832 117% => OK
gunning_fog: 11.2 10.1190380762 111% => OK
text_standard: 12.0 10.7795591182 111% => OK
What are above readability scores?
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Rates: 84.2696629213 out of 100
Scores by essay e-grader: 7.5 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.