Some companies sponsor sports as a way to advertise themselves. Some people think it is good, while others think there are disadvantages to this. Discuss both sides and give your opinion.
More and more companies sponsor sports and hire famous sports players to endorse their products. While some people argue that it is a good trend, others believe that it results in drawbacks. This essay will discuss both viewpoints.
On the one hand, advertising through sports and sports stars can lead to some benefits. From an economic perspective, businesses can become profitable. In fact, brand names can acquire popularity due to famous sports players endorsing their goods and services. These public figures seem to have a huge following, who tend to emulate their idols. As an example, if a popular footballer, such as Cristina Ronaldo, promoted footwear, his ardent supporters would make purchases with little hesitation. At the same time, sports stars with endorsement contracts can make a fortune. In my country, since most companies hiring public figures to advertise themselves seem big, they are likely to have significantly high pay rates. Furthermore, sports organizations can have financial support for further development, such as accommodation, training facilities. Therefore, both companies and sports members can benefit from this advertising method.
On the other hand, this tendency can cause some disadvantages. Firstly, if brand names acquired popularity through a sports star's image, they would not focus on improving their products' quality. Thus, these companies may no longer make profits since customers will eventually patronize a brand for its quality. Secondly, sports players who can have a lucrative income from advertising, which can allow them to lead a lavish life, may become lackluster with their career. Finally, economic drivers may devalue sports. Sports associations tend to prioritize money over sportsmanship, which the public appreciate. For these reasons, sponsorship may not only be ineffective in advertising but also negatively affect sports fairness and sports stars' career.
In conclusion, a marketing strategy based on sports and sports stars' endorsements seems to have several advantages. However, I believe that this advertising avenue may not bring about expected results to all relevant parties in the long run.
Transition Words or Phrases used:
also, but, finally, first, firstly, furthermore, however, if, may, second, secondly, so, therefore, thus, while, in conclusion, in fact, such as, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 3.0 13.1623246493 23% => More to be verbs wanted.
Auxiliary verbs: 18.0 7.85571142285 229% => Less auxiliary verb wanted.
Conjunction : 8.0 10.4138276553 77% => OK
Relative clauses : 7.0 7.30460921844 96% => OK
Pronoun: 25.0 24.0651302605 104% => OK
Preposition: 34.0 41.998997996 81% => OK
Nominalization: 4.0 8.3376753507 48% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1849.0 1615.20841683 114% => OK
No of words: 329.0 315.596192385 104% => OK
Chars per words: 5.62006079027 5.12529762239 110% => OK
Fourth root words length: 4.25891501996 4.20363070211 101% => OK
Word Length SD: 2.89005809082 2.80592935109 103% => OK
Unique words: 195.0 176.041082164 111% => OK
Unique words percentage: 0.592705167173 0.561755894193 106% => OK
syllable_count: 558.0 506.74238477 110% => OK
avg_syllables_per_word: 1.7 1.60771543086 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 8.0 5.43587174349 147% => OK
Article: 1.0 2.52805611222 40% => OK
Subordination: 5.0 2.10420841683 238% => Less adverbial clause wanted.
Conjunction: 0.0 0.809619238477 0% => OK
Preposition: 8.0 4.76152304609 168% => OK
Performance on sentences:
How many sentences: 21.0 16.0721442886 131% => OK
Sentence length: 15.0 20.2975951904 74% => The Avg. Sentence Length is relatively short.
Sentence length SD: 33.3342176753 49.4020404114 67% => OK
Chars per sentence: 88.0476190476 106.682146367 83% => OK
Words per sentence: 15.6666666667 20.7667163134 75% => OK
Discourse Markers: 7.7619047619 7.06120827912 110% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 18.0 8.67935871743 207% => Less positive sentences wanted.
Sentences with negative sentiment : 1.0 3.9879759519 25% => More negative sentences wanted.
Sentences with neutral sentiment: 2.0 3.4128256513 59% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.2087597007 0.244688304435 85% => OK
Sentence topic coherence: 0.0705082853506 0.084324248473 84% => OK
Sentence topic coherence SD: 0.0677959348616 0.0667982634062 101% => OK
Paragraph topic coherence: 0.155213409968 0.151304729494 103% => OK
Paragraph topic coherence SD: 0.0864437105292 0.056905535591 152% => OK
Essay readability:
automated_readability_index: 12.9 13.0946893788 99% => OK
flesch_reading_ease: 47.79 50.2224549098 95% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 10.3 11.3001002004 91% => OK
coleman_liau_index: 15.02 12.4159519038 121% => OK
dale_chall_readability_score: 9.28 8.58950901804 108% => OK
difficult_words: 102.0 78.4519038076 130% => OK
linsear_write_formula: 6.0 9.78957915832 61% => OK
gunning_fog: 8.0 10.1190380762 79% => OK
text_standard: 9.0 10.7795591182 83% => OK
What are above readability scores?
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Rates: 84.2696629213 out of 100
Scores by essay e-grader: 7.5 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.