In modern society, advertising has become a mature industry. While some people argue that advertisements have a great impact on consumers' purchasing behaviors, others believe that they are ignored by people because they are too common. In my opinion, although advertising has less impact nowadays, it still plays an important role in persuading us to buy items.
Advertising shows its power of affecting consumers' behaviors in serval ways. First, the advertisement is often featured by famous celebrities, who have a large group of fans. As a result, fans tend to buy products endorsed by their idols irrationally, boosting the sales of these products. In addition, advertising companies often link their products with some characteristics, such as cool, sexy, and handsome. These advertisements make people form a stereotype about the products and want to buy these products in order to show they have similar characteristics. Moreover, the advertisements boost sales by making use of the herd effect. For example, one purchase a product makes people around him or her more likely to buy the same product as well.
On the other hand, it is true that advertisements are less effective nowadays. The reason for this is that people try to escape from the overwhelming advertisements by ignoring them. Moreover, some advertisements exaggerate their products by only focusing on the positive side, which makes people feel deceived when they buy these products. As a result, people become increasingly cautious about what the advertisements say, weakening the influence of advertising. However, it is undeniable that advertising still occupies an indispensable position in modern marketing activities. Many companies still find it effective to increase turnover.
To summarize, while advertising is increasingly common and some people try to ignore it, I believe it is still very successful at persuading consumers and boosting sales, despite of the decreasing effectiveness.
Grammar and spelling errors:
Line 3, column 124, Rule ID: FAMOUS_CELEBRITY[1]
Message: Use simply 'celebrities'.
Suggestion: celebrities
... the advertisement is often featured by famous celebrities, who have a large group of fans. As a r...
^^^^^^^^^^^^^^^^^^
Transition Words or Phrases used:
first, however, moreover, so, still, well, while, for example, in addition, such as, as a result, in my opinion, it is true, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 9.0 13.1623246493 68% => OK
Auxiliary verbs: 0.0 7.85571142285 0% => OK
Conjunction : 5.0 10.4138276553 48% => More conjunction wanted.
Relative clauses : 8.0 7.30460921844 110% => OK
Pronoun: 30.0 24.0651302605 125% => Less pronouns wanted
Preposition: 38.0 41.998997996 90% => OK
Nominalization: 4.0 8.3376753507 48% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1677.0 1615.20841683 104% => OK
No of words: 303.0 315.596192385 96% => OK
Chars per words: 5.53465346535 5.12529762239 108% => OK
Fourth root words length: 4.17215713816 4.20363070211 99% => OK
Word Length SD: 3.24964713711 2.80592935109 116% => OK
Unique words: 171.0 176.041082164 97% => OK
Unique words percentage: 0.564356435644 0.561755894193 100% => OK
syllable_count: 532.8 506.74238477 105% => OK
avg_syllables_per_word: 1.8 1.60771543086 112% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 5.43587174349 92% => OK
Article: 3.0 2.52805611222 119% => OK
Subordination: 5.0 2.10420841683 238% => Less adverbial clause wanted.
Conjunction: 1.0 0.809619238477 124% => OK
Preposition: 6.0 4.76152304609 126% => OK
Performance on sentences:
How many sentences: 17.0 16.0721442886 106% => OK
Sentence length: 17.0 20.2975951904 84% => The Avg. Sentence Length is relatively short.
Sentence length SD: 39.9522205991 49.4020404114 81% => OK
Chars per sentence: 98.6470588235 106.682146367 92% => OK
Words per sentence: 17.8235294118 20.7667163134 86% => OK
Discourse Markers: 8.35294117647 7.06120827912 118% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 1.0 5.01903807615 20% => OK
Sentences with positive sentiment : 11.0 8.67935871743 127% => OK
Sentences with negative sentiment : 3.0 3.9879759519 75% => OK
Sentences with neutral sentiment: 3.0 3.4128256513 88% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.296687064476 0.244688304435 121% => OK
Sentence topic coherence: 0.0990741522135 0.084324248473 117% => OK
Sentence topic coherence SD: 0.0556347907706 0.0667982634062 83% => OK
Paragraph topic coherence: 0.207260233934 0.151304729494 137% => OK
Paragraph topic coherence SD: 0.0429379006854 0.056905535591 75% => OK
Essay readability:
automated_readability_index: 13.5 13.0946893788 103% => OK
flesch_reading_ease: 37.3 50.2224549098 74% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 12.3 11.3001002004 109% => OK
coleman_liau_index: 14.5 12.4159519038 117% => OK
dale_chall_readability_score: 8.7 8.58950901804 101% => OK
difficult_words: 81.0 78.4519038076 103% => OK
linsear_write_formula: 8.5 9.78957915832 87% => OK
gunning_fog: 8.8 10.1190380762 87% => OK
text_standard: 9.0 10.7795591182 83% => OK
What are above readability scores?
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Rates: 73.0337078652 out of 100
Scores by essay e-grader: 6.5 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.