Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.
There are different views about the influence of advertisement on customers’ behaviours. While those who support that advertising is no longer affecting their buying decisions, I firmly believe that advertisement industries still play an important role in consumerism.
On the one hand, there are some reasons why people don’t take advertisements into account, as a result of their popularity day by day. Firstly, customers are gradually losing their belief in the quality of advertised products. In fact, there are many companies misleading people when advertising products, thereby giving rise to the disappointment of these buyers because the goods have not met their expectations. Secondly, advertisements are no longer the only ways of promotion strategies when many competitors in the market choose this way to launch their goods. Therefore, consumers are less likely to pay attention to advertisements, instead, they choose goods on their own decisions or based on other references.
On the other hand, I still believe that advertising is significantly successful at making purchase decisions. To begin with, the companies are upgrading their advertisements to a new level, which not just simply persuade people about the extraordinary quality of products. Instead, advertising makers combine their products with meaningful messages about family, environment or famous idols around the world, leading to more and more focusing on their brands. Also, channels of advertising are flexible and connective with various status of customers via the increasingly popular social media. Therefore, despite the fact that consumers are smarter with the thought that they can escape from the strategies of advertisement, the companies always have the ability to adapt to it.
In conclusion, it is my firm conviction that although people realise the huge impact of advertising, they still are affected by them when choosing and making purchase decisions.
Transition Words or Phrases used:
also, first, firstly, if, second, secondly, so, still, therefore, while, in conclusion, in fact, as a result, to begin with, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 13.0 13.1623246493 99% => OK
Auxiliary verbs: 1.0 7.85571142285 13% => OK
Conjunction : 5.0 10.4138276553 48% => More conjunction wanted.
Relative clauses : 11.0 7.30460921844 151% => OK
Pronoun: 27.0 24.0651302605 112% => OK
Preposition: 44.0 41.998997996 105% => OK
Nominalization: 9.0 8.3376753507 108% => OK
Performance on vocabulary words:
No of characters: 1673.0 1615.20841683 104% => OK
No of words: 295.0 315.596192385 93% => More content wanted.
Chars per words: 5.67118644068 5.12529762239 111% => OK
Fourth root words length: 4.14434120667 4.20363070211 99% => OK
Word Length SD: 3.13112829154 2.80592935109 112% => OK
Unique words: 177.0 176.041082164 101% => OK
Unique words percentage: 0.6 0.561755894193 107% => OK
syllable_count: 513.9 506.74238477 101% => OK
avg_syllables_per_word: 1.7 1.60771543086 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 5.43587174349 92% => OK
Article: 2.0 2.52805611222 79% => OK
Subordination: 2.0 2.10420841683 95% => OK
Conjunction: 0.0 0.809619238477 0% => OK
Preposition: 6.0 4.76152304609 126% => OK
Performance on sentences:
How many sentences: 13.0 16.0721442886 81% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 22.0 20.2975951904 108% => OK
Sentence length SD: 33.7114452147 49.4020404114 68% => OK
Chars per sentence: 128.692307692 106.682146367 121% => OK
Words per sentence: 22.6923076923 20.7667163134 109% => OK
Discourse Markers: 10.9230769231 7.06120827912 155% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 7.0 8.67935871743 81% => OK
Sentences with negative sentiment : 4.0 3.9879759519 100% => OK
Sentences with neutral sentiment: 2.0 3.4128256513 59% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.234570910553 0.244688304435 96% => OK
Sentence topic coherence: 0.0870095528122 0.084324248473 103% => OK
Sentence topic coherence SD: 0.0444293276705 0.0667982634062 67% => OK
Paragraph topic coherence: 0.135230083842 0.151304729494 89% => OK
Paragraph topic coherence SD: 0.0580367729353 0.056905535591 102% => OK
Essay readability:
automated_readability_index: 16.6 13.0946893788 127% => OK
flesch_reading_ease: 40.69 50.2224549098 81% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 13.1 11.3001002004 116% => OK
coleman_liau_index: 15.9 12.4159519038 128% => OK
dale_chall_readability_score: 9.44 8.58950901804 110% => OK
difficult_words: 88.0 78.4519038076 112% => OK
linsear_write_formula: 12.0 9.78957915832 123% => OK
gunning_fog: 10.8 10.1190380762 107% => OK
text_standard: 11.0 10.7795591182 102% => OK
What are above readability scores?
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Rates: 89.8876404494 out of 100
Scores by essay e-grader: 8.0 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.