Successful companies use advertisements to make more sales. What can make an advertisement effective? Do you think advertisements are a bad thing or a good thing for society?
There is widespread agreement that advertising products by newspapers or social media to sell more merchandise is used by successful organizations currently. This essay will discuss several factors that lead to an efficient advertisement and consider the effects on our society. From my perspective, I believe this type of marketing causes more benefits than drawbacks.
To begin with, there are a number of reasons make commercials become an effective way of sales. First and foremost, before advertising goods, companies need to understand their target audience to deliver the suitable method to them. For instance, due to the demand of people for household machines, companies have been chosen to embed their products within TV programs or films to impress viewers. In addition, conducting innovative campaigns such as catchy jingles and memorable slogan is necessary. To be exemplified, if people see an advertisement about snacks on TV such as M&M, the lyrics of commercials will linger in their mind, and tempt them to buy it.
On the other hand, such effective advertisements have both beneficial and adverse impacts on customers. Firstly, this marketing style assists everyone to increase awareness about products before making decisions. Because of ads, customers understand various options to choose suitable items according to their budget and needs. Not only for buyers but also enhance sale figure which is beneficial for producers. It is a valuable way to expand their business and innovate their goods or services. However, commercials also have a demerit for customers that they tend to splash their money on unnecessary items.
To conclude, the success of advertisements comes from the need of users and how they arrange songs, animation. So that, this kind of marketing product has two sides effects, but I assume that the benefits outweigh the remaining side.
Transition Words or Phrases used:
also, but, first, firstly, however, if, so, for instance, in addition, kind of, such as, to begin with, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 8.0 13.1623246493 61% => OK
Auxiliary verbs: 4.0 7.85571142285 51% => OK
Conjunction : 13.0 10.4138276553 125% => OK
Relative clauses : 6.0 7.30460921844 82% => OK
Pronoun: 26.0 24.0651302605 108% => OK
Preposition: 43.0 41.998997996 102% => OK
Nominalization: 7.0 8.3376753507 84% => OK
Performance on vocabulary words:
No of characters: 1593.0 1615.20841683 99% => OK
No of words: 295.0 315.596192385 93% => More content wanted.
Chars per words: 5.4 5.12529762239 105% => OK
Fourth root words length: 4.14434120667 4.20363070211 99% => OK
Word Length SD: 2.90756573845 2.80592935109 104% => OK
Unique words: 189.0 176.041082164 107% => OK
Unique words percentage: 0.640677966102 0.561755894193 114% => OK
syllable_count: 491.4 506.74238477 97% => OK
avg_syllables_per_word: 1.7 1.60771543086 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 5.43587174349 92% => OK
Article: 2.0 2.52805611222 79% => OK
Subordination: 4.0 2.10420841683 190% => OK
Conjunction: 2.0 0.809619238477 247% => Less conjunction wanted as sentence beginning.
Preposition: 8.0 4.76152304609 168% => OK
Performance on sentences:
How many sentences: 16.0 16.0721442886 100% => OK
Sentence length: 18.0 20.2975951904 89% => OK
Sentence length SD: 25.1805976895 49.4020404114 51% => The essay contains lots of sentences with the similar length. More sentence varieties wanted.
Chars per sentence: 99.5625 106.682146367 93% => OK
Words per sentence: 18.4375 20.7667163134 89% => OK
Discourse Markers: 7.5625 7.06120827912 107% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 12.0 8.67935871743 138% => OK
Sentences with negative sentiment : 0.0 3.9879759519 0% => More negative sentences wanted.
Sentences with neutral sentiment: 4.0 3.4128256513 117% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.237642879191 0.244688304435 97% => OK
Sentence topic coherence: 0.0700758358332 0.084324248473 83% => OK
Sentence topic coherence SD: 0.0522391512326 0.0667982634062 78% => OK
Paragraph topic coherence: 0.134803124901 0.151304729494 89% => OK
Paragraph topic coherence SD: 0.0431650816064 0.056905535591 76% => OK
Essay readability:
automated_readability_index: 13.2 13.0946893788 101% => OK
flesch_reading_ease: 44.75 50.2224549098 89% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 11.5 11.3001002004 102% => OK
coleman_liau_index: 14.04 12.4159519038 113% => OK
dale_chall_readability_score: 9.56 8.58950901804 111% => OK
difficult_words: 94.0 78.4519038076 120% => OK
linsear_write_formula: 8.0 9.78957915832 82% => OK
gunning_fog: 9.2 10.1190380762 91% => OK
text_standard: 10.0 10.7795591182 93% => OK
What are above readability scores?
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Rates: 84.2696629213 out of 100
Scores by essay e-grader: 7.5 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.