Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold.
To what extend do you agree or disagree.
In the modern society where the success of all businesses is strongly dependent on their marketing strategy, it is said that the large sales of popular consumer goods prove the efficiency of advertising but do not actually serve the real needs of the customers. As a customer, I partly agree with this statement.
The advertising contains a lot of exaggeration and manipulation of pictures and words, which mainly aims for the purchase of the customers and not their needs. For instance, consumers tend to buy unnecessities from an online store due to the review made by key opinion leaders. It is easy to realize that we see multiple advertisements of multiple products on social media every day and sometimes we fall into them just because they fit our eyes.
However, it is unable to deny the power of marketing tools on social media as they have always been successfully helping the customers with their shopping. In the past, the customers spent too much time finding the products fit with their needs or their budgets. In contrast, the modern shoppers go online taking a look at advertisements and then approach the goods they want to buy immediately. Moreover, thanks to advertising industry which develops fast, the consumers can compare and contrast the functions, the policy of customer care and certainly the prices of a product made from different brands. Hence, it can be said that the ads force the buyers to become wiser.
In conclusion, the strength of marketing is irrefutable, and the advertisements might be sometimes irrelevant to our needs due to the purpose of the sellers and the marketing department. However, it is still our choice to be a smart buyer or to fall for the tricks of advertising.
Transition Words or Phrases used:
actually, but, hence, however, if, look, moreover, so, still, then, for instance, in conclusion, in contrast
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 10.0 13.1623246493 76% => OK
Auxiliary verbs: 3.0 7.85571142285 38% => OK
Conjunction : 12.0 10.4138276553 115% => OK
Relative clauses : 6.0 7.30460921844 82% => OK
Pronoun: 24.0 24.0651302605 100% => OK
Preposition: 41.0 41.998997996 98% => OK
Nominalization: 5.0 8.3376753507 60% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1434.0 1615.20841683 89% => OK
No of words: 290.0 315.596192385 92% => More content wanted.
Chars per words: 4.94482758621 5.12529762239 96% => OK
Fourth root words length: 4.12666770723 4.20363070211 98% => OK
Word Length SD: 2.87918438709 2.80592935109 103% => OK
Unique words: 163.0 176.041082164 93% => More unique words wanted.
Unique words percentage: 0.562068965517 0.561755894193 100% => OK
syllable_count: 440.1 506.74238477 87% => OK
avg_syllables_per_word: 1.5 1.60771543086 93% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 5.43587174349 110% => OK
Article: 6.0 2.52805611222 237% => Less articles wanted as sentence beginning.
Subordination: 1.0 2.10420841683 48% => OK
Conjunction: 1.0 0.809619238477 124% => OK
Preposition: 4.0 4.76152304609 84% => OK
Performance on sentences:
How many sentences: 12.0 16.0721442886 75% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 24.0 20.2975951904 118% => OK
Sentence length SD: 57.7941750237 49.4020404114 117% => OK
Chars per sentence: 119.5 106.682146367 112% => OK
Words per sentence: 24.1666666667 20.7667163134 116% => OK
Discourse Markers: 9.0 7.06120827912 127% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 10.0 8.67935871743 115% => OK
Sentences with negative sentiment : 1.0 3.9879759519 25% => More negative sentences wanted.
Sentences with neutral sentiment: 1.0 3.4128256513 29% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.193452348661 0.244688304435 79% => OK
Sentence topic coherence: 0.0605240469365 0.084324248473 72% => OK
Sentence topic coherence SD: 0.060301625126 0.0667982634062 90% => OK
Paragraph topic coherence: 0.117336477725 0.151304729494 78% => OK
Paragraph topic coherence SD: 0.0766331817446 0.056905535591 135% => OK
Essay readability:
automated_readability_index: 13.9 13.0946893788 106% => OK
flesch_reading_ease: 55.58 50.2224549098 111% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 11.5 11.3001002004 102% => OK
coleman_liau_index: 11.67 12.4159519038 94% => OK
dale_chall_readability_score: 8.31 8.58950901804 97% => OK
difficult_words: 64.0 78.4519038076 82% => More difficult words wanted.
linsear_write_formula: 14.5 9.78957915832 148% => OK
gunning_fog: 11.6 10.1190380762 115% => OK
text_standard: 12.0 10.7795591182 111% => OK
What are above readability scores?
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Rates: 73.0337078652 out of 100
Scores by essay e-grader: 6.5 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.