Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree?
Advertisements, in any form, are influencing the buying habits of the consumers. Nowadays, instead of purchasing an article for need, people are buying them under the influence of a targeted advertising campaign. I completely agree with this opinion, and In this essay, I will discuss about the influence of marketing over sales of consumer items, its merits, and demerits.
To begin with, there is no doubt that advertisements significantly affect the sales of consumables, primarily by introducing newer, and better options to the buyers. For example, only due to effective marketing campaigns, people come to know about the advantages of smart televisions over conventional TVs. If such advertisements, were not have been available, consumers would have bought an older technology, by paying almost equal price. This could have resulted into wastage of money and lower satisfaction levels.
However, there are side-effects of these commercials too, as they influence the consumers to buy something, even if there is no actual need for that. This is because, these advertisements are strategically designed to create a false need among people. For instance, it is the power of smart marketing, that motivates us to buy a newer generation iPhone every year, even though, there are minimal upgrades in the specifications. This results in over-expenditure and sub-optimal utilization of financial resources on the part of buyers. In contrast, if we buy according to our needs, we will surely have surplus money to spend on more vital needs.
In conclusion, although advertisements educate us about recent and better products available in the market, they also create a pseudo sense of desire to buy unnecessary things within ourselves.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2020-01-04 | gulbakhyt_90 | 61 | view |
| 2019-12-04 | trucn | 67 | view |
| 2019-12-01 | Aydin03 | 11 | view |
| 2019-12-01 | Aydin03 | 11 | view |
| 2019-11-21 | khanhptk162 | 73 | view |
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Grammar and spelling errors:
Line 5, column 555, Rule ID: BUY_VBG[1]
Message: Did you mean 'by'?
Suggestion: by
... the part of buyers. In contrast, if we buy according to our needs, we will surely ...
^^^
Transition Words or Phrases used:
also, however, if, so, for example, for instance, in conclusion, in contrast, no doubt, to begin with
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 11.0 13.1623246493 84% => OK
Auxiliary verbs: 7.0 7.85571142285 89% => OK
Conjunction : 6.0 10.4138276553 58% => More conjunction wanted.
Relative clauses : 3.0 7.30460921844 41% => More relative clauses wanted.
Pronoun: 23.0 24.0651302605 96% => OK
Preposition: 46.0 41.998997996 110% => OK
Nominalization: 7.0 8.3376753507 84% => OK
Performance on vocabulary words:
No of characters: 1475.0 1615.20841683 91% => OK
No of words: 271.0 315.596192385 86% => More content wanted.
Chars per words: 5.44280442804 5.12529762239 106% => OK
Fourth root words length: 4.05734859645 4.20363070211 97% => OK
Word Length SD: 3.2054719966 2.80592935109 114% => OK
Unique words: 169.0 176.041082164 96% => OK
Unique words percentage: 0.623616236162 0.561755894193 111% => OK
syllable_count: 467.1 506.74238477 92% => OK
avg_syllables_per_word: 1.7 1.60771543086 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 11.0 5.43587174349 202% => Less pronouns wanted as sentence beginning.
Article: 0.0 2.52805611222 0% => OK
Subordination: 6.0 2.10420841683 285% => Less adverbial clause wanted.
Conjunction: 3.0 0.809619238477 371% => Less conjunction wanted as sentence beginning.
Preposition: 6.0 4.76152304609 126% => OK
Performance on sentences:
How many sentences: 12.0 16.0721442886 75% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 22.0 20.2975951904 108% => OK
Sentence length SD: 53.1684952664 49.4020404114 108% => OK
Chars per sentence: 122.916666667 106.682146367 115% => OK
Words per sentence: 22.5833333333 20.7667163134 109% => OK
Discourse Markers: 8.41666666667 7.06120827912 119% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 1.0 5.01903807615 20% => OK
Sentences with positive sentiment : 7.0 8.67935871743 81% => OK
Sentences with negative sentiment : 2.0 3.9879759519 50% => More negative sentences wanted.
Sentences with neutral sentiment: 3.0 3.4128256513 88% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.104375419349 0.244688304435 43% => OK
Sentence topic coherence: 0.0376980397157 0.084324248473 45% => OK
Sentence topic coherence SD: 0.0323345998147 0.0667982634062 48% => Sentences are similar to each other.
Paragraph topic coherence: 0.0629210301127 0.151304729494 42% => OK
Paragraph topic coherence SD: 0.0171545474259 0.056905535591 30% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 15.5 13.0946893788 118% => OK
flesch_reading_ease: 40.69 50.2224549098 81% => OK
smog_index: 11.2 7.44779559118 150% => OK
flesch_kincaid_grade: 13.1 11.3001002004 116% => OK
coleman_liau_index: 14.57 12.4159519038 117% => OK
dale_chall_readability_score: 9.62 8.58950901804 112% => OK
difficult_words: 84.0 78.4519038076 107% => OK
linsear_write_formula: 12.0 9.78957915832 123% => OK
gunning_fog: 10.8 10.1190380762 107% => OK
text_standard: 11.0 10.7795591182 102% => OK
What are above readability scores?
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Rates: 73.0337078652 out of 100
Scores by essay e-grader: 6.5 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.