Digital marketing is more important than traditional marketing for most businesses.
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Marketing has evolved rapidly over the last two decades.Many small businesses struggle with deciding which kind of marketing to do, because their budget will only stretch to one or the other, not both. The decisions that must be made are not easy: which method of marketing will give me the most bang for my buck? How do I know if my marketing is working? Who should I trust with my marketing? Should I do it myself? The answers may surprise you.
To clarify the terms, the use of print ads on newspapers and magazines is a simple example of traditional marketing. Other examples include flyers that are put in mailboxes, commercials both on TV and radio and billboards. On the other hand, when a business invests on building a website, advertising the brand name through different social media such as Facebook, Twitter and YouTube, this kind strategy is called digital marketing.
Benefits of Traditional Marketing
traditional marketing, digital marketing,You can easily reach your target local audience. For example, a radio ad might play in one location: your city or region. Or mailbox flyers will go to households in a select number of suburbs.
The materials can be kept. The audience can have a hard copy of materials of which they can read or browse through over and over again.
It's easy to understand. It can be easily understood by most people because they are already exposed to this kind of strategy.
Neuroscience seems to support the benefits of hard copy marketing. A study sponsored by Canada Post and performed by Canadian neuro-marketing firm TrueImpact compared the effects of paper marketing (direct mail pieces, in this case) with digital media (email and display ads).
The technologies used in this study were eye-tracking and high resolution EEG brain wave measurement. The three key metrics evaluated in the study were cognitive load (ease of understanding), motivation (persuasiveness), and attention (how long subjects looked at the content).
All in all, online marketing using different social media and search engine platforms have revolutionalized the way different businesses promote in this digital era.
Grammar and spelling errors:
Line 1, column 57, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: Many
...olved rapidly over the last two decades.Many small businesses struggle with deciding...
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Line 5, column 13, Rule ID: PHRASE_REPETITION[1]
Message: This phrase is duplicated. You should probably leave only 'Traditional Marketing'.
Suggestion: Traditional Marketing
...alled digital marketing. Benefits of Traditional Marketing traditional marketing, digital marketing,You can easily reach...
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Line 6, column 41, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma
Suggestion: , You
...traditional marketing, digital marketing,You can easily reach your target local audi...
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Transition Words or Phrases used:
if, look, may, so, for example, kind of, such as, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 11.0 13.1623246493 84% => OK
Auxiliary verbs: 13.0 7.85571142285 165% => OK
Conjunction : 14.0 10.4138276553 134% => OK
Relative clauses : 7.0 7.30460921844 96% => OK
Pronoun: 25.0 24.0651302605 104% => OK
Preposition: 43.0 41.998997996 102% => OK
Nominalization: 8.0 8.3376753507 96% => OK
Performance on vocabulary words:
No of characters: 1805.0 1615.20841683 112% => OK
No of words: 347.0 315.596192385 110% => OK
Chars per words: 5.20172910663 5.12529762239 101% => OK
Fourth root words length: 4.31600926901 4.20363070211 103% => OK
Word Length SD: 2.92725887506 2.80592935109 104% => OK
Unique words: 211.0 176.041082164 120% => OK
Unique words percentage: 0.608069164265 0.561755894193 108% => OK
syllable_count: 554.4 506.74238477 109% => OK
avg_syllables_per_word: 1.6 1.60771543086 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 5.43587174349 74% => OK
Article: 9.0 2.52805611222 356% => Less articles wanted as sentence beginning.
Subordination: 2.0 2.10420841683 95% => OK
Conjunction: 2.0 0.809619238477 247% => Less conjunction wanted as sentence beginning.
Preposition: 3.0 4.76152304609 63% => OK
Performance on sentences:
How many sentences: 21.0 16.0721442886 131% => OK
Sentence length: 16.0 20.2975951904 79% => The Avg. Sentence Length is relatively short.
Sentence length SD: 60.2280624056 49.4020404114 122% => OK
Chars per sentence: 85.9523809524 106.682146367 81% => OK
Words per sentence: 16.5238095238 20.7667163134 80% => OK
Discourse Markers: 3.19047619048 7.06120827912 45% => More transition words/phrases wanted.
Paragraphs: 9.0 4.38176352705 205% => Less paragraphs wanted.
Language errors: 3.0 5.01903807615 60% => OK
Sentences with positive sentiment : 11.0 8.67935871743 127% => OK
Sentences with negative sentiment : 3.0 3.9879759519 75% => OK
Sentences with neutral sentiment: 7.0 3.4128256513 205% => Less facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.268636329812 0.244688304435 110% => OK
Sentence topic coherence: 0.0632009854788 0.084324248473 75% => OK
Sentence topic coherence SD: 0.0732459489103 0.0667982634062 110% => OK
Paragraph topic coherence: 0.117837833162 0.151304729494 78% => OK
Paragraph topic coherence SD: 0.10914642006 0.056905535591 192% => OK
Essay readability:
automated_readability_index: 11.3 13.0946893788 86% => Automated_readability_index is low.
flesch_reading_ease: 55.24 50.2224549098 110% => OK
smog_index: 3.1 7.44779559118 42% => Smog_index is low.
flesch_kincaid_grade: 9.5 11.3001002004 84% => OK
coleman_liau_index: 12.58 12.4159519038 101% => OK
dale_chall_readability_score: 8.62 8.58950901804 100% => OK
difficult_words: 92.0 78.4519038076 117% => OK
linsear_write_formula: 6.5 9.78957915832 66% => OK
gunning_fog: 8.4 10.1190380762 83% => OK
text_standard: 10.0 10.7795591182 93% => OK
What are above readability scores?
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Maximum five paragraphs wanted.
Rates: 84.2696629213 out of 100
Scores by essay e-grader: 7.5 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.