Many companies use advertisements to increase their sales. What are the main factors that make an advertisements effective? Is advertising a good thing or a bad thing for society?

Essay topics:

Many companies use advertisements to increase their sales. What are the main factors that make an advertisements effective? Is advertising a good thing or a bad thing for society?

Product selling companies hire advertising agencies to make commercials for their products so that they can increase profit. This essay will discuss that out of various factors, the theme and cast are the most important which must be considered while making an ad more effective. However, I believe that advertisements are imperative because they are used to cultivate awareness in public.

To embark with, a theme of the commercial is of utmost importance because it decides which age-group of people needs to target. This is to say, if a company is advertising a chocolate bar, then the audience would be mostly children. Their aim should be making the commercial more colorful and appealing to children so that they want to buy that chocolate candy. Secondly, the cast of advertisements plays a pivotal role in generating profit for the company. As people imitate celebrities, they should be used as a tactic to stimulate people's minds about their products. For example, the Audi company is earning billions of dollars annually because the brand ambassador of Audi car is Virat Kohli, who has a huge fan following all over the world, people buy Audi car to imbibe his lifestyle.

Nevertheless, advertisements are used to create awareness in the society about a social evil such as corruption, health issues, augmenting crime rate, and the list goes on. This can be done by highlighting the problem, it's possible effects and solutions, that people can adopt in society to extirpate them. For example, a similar initiative was taken in Germany in which the government educate their nation on widespread of AID, and also tell them measures which should be taken by people to protect them from this contagious disease. Therefore, it results in 46% decrease in affected cases which are reported annually.

To conclude, advertisements are a good thing for the society because ads are used as a tool to address nations on an alarming situation; however, the theme of the message must be unique, and the selection of the cast play a central role in making an ad more effective.

Votes
Average: 7.3 (1 vote)

Comments

Grammar and spelling errors:
Line 1, column 352, Rule ID: ADMIT_ENJOY_VB[5]
Message: This verb is used with the gerund form: 'used to cultivating'.
Suggestion: used to cultivating
...sements are imperative because they are used to cultivate awareness in public. To embark wit...
^^^^^^^^^^^^^^^^^

Transition Words or Phrases used:
also, however, if, nevertheless, second, secondly, so, then, therefore, while, for example, such as

Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments

Performance on Part of Speech:
To be verbs : 20.0 13.1623246493 152% => OK
Auxiliary verbs: 10.0 7.85571142285 127% => OK
Conjunction : 6.0 10.4138276553 58% => More conjunction wanted.
Relative clauses : 12.0 7.30460921844 164% => OK
Pronoun: 26.0 24.0651302605 108% => OK
Preposition: 43.0 41.998997996 102% => OK
Nominalization: 6.0 8.3376753507 72% => OK

Performance on vocabulary words:
No of characters: 1746.0 1615.20841683 108% => OK
No of words: 345.0 315.596192385 109% => OK
Chars per words: 5.06086956522 5.12529762239 99% => OK
Fourth root words length: 4.3097767484 4.20363070211 103% => OK
Word Length SD: 2.83252332838 2.80592935109 101% => OK
Unique words: 190.0 176.041082164 108% => OK
Unique words percentage: 0.550724637681 0.561755894193 98% => OK
syllable_count: 558.9 506.74238477 110% => OK
avg_syllables_per_word: 1.6 1.60771543086 100% => OK

A sentence (or a clause, phrase) starts by:
Pronoun: 9.0 5.43587174349 166% => OK
Article: 6.0 2.52805611222 237% => Less articles wanted as sentence beginning.
Subordination: 2.0 2.10420841683 95% => OK
Conjunction: 3.0 0.809619238477 371% => Less conjunction wanted as sentence beginning.
Preposition: 2.0 4.76152304609 42% => More preposition wanted as sentence beginning.

Performance on sentences:
How many sentences: 14.0 16.0721442886 87% => OK
Sentence length: 24.0 20.2975951904 118% => OK
Sentence length SD: 53.3128999973 49.4020404114 108% => OK
Chars per sentence: 124.714285714 106.682146367 117% => OK
Words per sentence: 24.6428571429 20.7667163134 119% => OK
Discourse Markers: 7.07142857143 7.06120827912 100% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 1.0 5.01903807615 20% => OK
Sentences with positive sentiment : 8.0 8.67935871743 92% => OK
Sentences with negative sentiment : 4.0 3.9879759519 100% => OK
Sentences with neutral sentiment: 2.0 3.4128256513 59% => OK
What are sentences with positive/Negative/neutral sentiment?

Coherence and Cohesion:
Essay topic to essay body coherence: 0.263874783966 0.244688304435 108% => OK
Sentence topic coherence: 0.089357054311 0.084324248473 106% => OK
Sentence topic coherence SD: 0.0760507084494 0.0667982634062 114% => OK
Paragraph topic coherence: 0.176429383184 0.151304729494 117% => OK
Paragraph topic coherence SD: 0.0627046593132 0.056905535591 110% => OK

Essay readability:
automated_readability_index: 14.7 13.0946893788 112% => OK
flesch_reading_ease: 47.12 50.2224549098 94% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 12.7 11.3001002004 112% => OK
coleman_liau_index: 12.36 12.4159519038 100% => OK
dale_chall_readability_score: 9.04 8.58950901804 105% => OK
difficult_words: 92.0 78.4519038076 117% => OK
linsear_write_formula: 11.0 9.78957915832 112% => OK
gunning_fog: 11.6 10.1190380762 115% => OK
text_standard: 13.0 10.7795591182 121% => OK
What are above readability scores?

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Rates: 73.0337078652 out of 100
Scores by essay e-grader: 6.5 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.