In recent years, many small local shops have closed because customers travel to large shopping centers or malls to do their shopping.
Is this positive or negative development?
Give reasons for your answers and include any relevant examples from your own knowledge or experience.
Behavioral changes among the customers are observed recently where they prefer big shopping malls for shopping which resulted in shut-down of small-scale businesses. This change in the overall market is a positive development both from customers’ perspective and sellers’ perspective. In this essay, both of the perspectives will be discussed.
Consumers tend to travel distant places for purchasing desired products or services. Here, large shopping centers broadens the offerings by ensuring numerous number of shops selling the same kind of goods and services. A youth, for instance, can travel to a mobile phone selling market and analyze among different brands before making the final purchase decision. Moreover, shopping centers not only increases the availability of same type of things, but also promises all other things that a customer might find useful. Super markets, for example, generally have the system to display product category based on floors. In other words, shops are located in a specific area of the market so that the visitors can comfortably roam and buy required items. Large malls have increased a customer’s buying power by offering more deals at a single place.
As for the sellers, large shopping centers consist of many small sellers. Usually those sellers are those who used to operate their businesses all over the city. With the changing behavior of the customers, the sellers have relocated their operation and secured a place in a shopping mall. A placement in such a business center has increased the number of customers visiting in a day compared to that of previous location, which also increased sales. For instance, a small perfume seller used to have daily turnover of $100 is now increased to $700 which is 7 times increase than the previous figure. Though rent in shopping malls is high, but the voluminous number of customers and the promising sales make it worth having business in a shopping center.
To conclude, both the customers and the sellers are flexible to changes. The buyers seek for comfort in shopping, thus prefers larger shopping malls to have everything in one place and the sellers take the advantage of getting more customer flow by relocating to such places. However, businesses, not reacting to such changes, might face a declining sales, followed by loss in near future.
Transition Words or Phrases used:
also, but, however, if, moreover, so, thus, as for, for example, for instance, kind of, in other words
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 9.0 13.1623246493 68% => OK
Auxiliary verbs: 5.0 7.85571142285 64% => OK
Conjunction : 11.0 10.4138276553 106% => OK
Relative clauses : 8.0 7.30460921844 110% => OK
Pronoun: 11.0 24.0651302605 46% => OK
Preposition: 53.0 41.998997996 126% => OK
Nominalization: 6.0 8.3376753507 72% => OK
Performance on vocabulary words:
No of characters: 1991.0 1615.20841683 123% => OK
No of words: 378.0 315.596192385 120% => OK
Chars per words: 5.2671957672 5.12529762239 103% => OK
Fourth root words length: 4.40933352052 4.20363070211 105% => OK
Word Length SD: 2.76364760839 2.80592935109 98% => OK
Unique words: 218.0 176.041082164 124% => OK
Unique words percentage: 0.57671957672 0.561755894193 103% => OK
syllable_count: 618.3 506.74238477 122% => OK
avg_syllables_per_word: 1.6 1.60771543086 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 1.0 5.43587174349 18% => OK
Article: 5.0 2.52805611222 198% => OK
Subordination: 2.0 2.10420841683 95% => OK
Conjunction: 2.0 0.809619238477 247% => Less conjunction wanted as sentence beginning.
Preposition: 4.0 4.76152304609 84% => OK
Performance on sentences:
How many sentences: 19.0 16.0721442886 118% => OK
Sentence length: 19.0 20.2975951904 94% => OK
Sentence length SD: 36.9570387705 49.4020404114 75% => OK
Chars per sentence: 104.789473684 106.682146367 98% => OK
Words per sentence: 19.8947368421 20.7667163134 96% => OK
Discourse Markers: 5.36842105263 7.06120827912 76% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 13.0 8.67935871743 150% => OK
Sentences with negative sentiment : 1.0 3.9879759519 25% => More negative sentences wanted.
Sentences with neutral sentiment: 5.0 3.4128256513 147% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.277936707034 0.244688304435 114% => OK
Sentence topic coherence: 0.0859015733549 0.084324248473 102% => OK
Sentence topic coherence SD: 0.0596991433739 0.0667982634062 89% => OK
Paragraph topic coherence: 0.166196321799 0.151304729494 110% => OK
Paragraph topic coherence SD: 0.0396956339813 0.056905535591 70% => OK
Essay readability:
automated_readability_index: 13.3 13.0946893788 102% => OK
flesch_reading_ease: 52.19 50.2224549098 104% => OK
smog_index: 3.1 7.44779559118 42% => Smog_index is low.
flesch_kincaid_grade: 10.7 11.3001002004 95% => OK
coleman_liau_index: 13.29 12.4159519038 107% => OK
dale_chall_readability_score: 9.17 8.58950901804 107% => OK
difficult_words: 110.0 78.4519038076 140% => OK
linsear_write_formula: 8.5 9.78957915832 87% => OK
gunning_fog: 9.6 10.1190380762 95% => OK
text_standard: 10.0 10.7795591182 93% => OK
What are above readability scores?
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Rates: 84.2696629213 out of 100
Scores by essay e-grader: 7.5 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.