Do you agree or disagree with the following statement? Most advertisements make products seem much better than they really are. Use specific reasons and examples to support your answer.
Today, the consumerism has a prominent role in world’s trading system. Every day, different types of commodities are being produced and enter markets for customers. Some people believe that advertisements illustrate the real quality of products; while others hold precisely the opposite perspective. I firmly believe that companies attract customers by their highly-cost commercials, instead of improving their products’ modality.
Firstly, one of the crucial factors in economy is return on investment (ROI), ratio between net income and investment, which most of the new companies use unrealistic advertising to entice customers to purchase their products in order to increase their ROI. Besides, these commercials use attention grabbing words or provocative pictures to gain more profits. For instance, one of the beauty products’ companies in Iran, their commodities’ modalities were below average, used unreliable ads which contained manipulative tricks for engross customers; within a short-term they acquired high ROI which helped their financial stability. Nowadays, companies with brainwashing ads control large-scale markets, while their products are not worth buying.
Secondly, most of the people are materialistic which resulting in buying unnecessary unqualified products. Furthermore, this group of people are target audiences for companies’ advertisements which use psychological methods to lure them to purchasing their goods. According to a study, low-priced products that are apparent in most of the ads use one of the most manipulative factors that is price. In fact, the ads insist that although the product has a high quality but it has a fair price. Generally speaking, price is a major option for most of the people which lead companies manufacture low quality goods.
Lastly, there is no doubt that there are some commercials which advertise justly. Nevertheless, there are companies that respect their customers and their main goal is to keep them satisfied as their permanent customers. A vivid example, one of the famous chocolate companies in Iran, named Baraka, had kept their quality over the years, despite the inflation in Iran, they never tried to trick people through ads. Anyway, people would always choose a good brand through experiences. Although, commercials have a major role in people’s choices, but quality always outweigh the provocative advertisements.
In conclusion, there are several factors that influence on companies’ sale, obviously advertisements are important part of their sale but people always seek for quality, which they should keep in mind as their main goal.
Transition Words or Phrases used:
anyway, besides, but, first, firstly, furthermore, if, lastly, nevertheless, second, secondly, so, while, for instance, in conclusion, in fact, no doubt
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 16.0 15.1003584229 106% => OK
Auxiliary verbs: 2.0 9.8082437276 20% => OK
Conjunction : 7.0 13.8261648746 51% => More conjunction wanted.
Relative clauses : 16.0 11.0286738351 145% => OK
Pronoun: 31.0 43.0788530466 72% => OK
Preposition: 46.0 52.1666666667 88% => OK
Nominalization: 6.0 8.0752688172 74% => OK
Performance on vocabulary words:
No of characters: 2244.0 1977.66487455 113% => OK
No of words: 394.0 407.700716846 97% => OK
Chars per words: 5.69543147208 4.8611393121 117% => OK
Fourth root words length: 4.45527027702 4.48103885553 99% => OK
Word Length SD: 3.04497030525 2.67179642975 114% => OK
Unique words: 223.0 212.727598566 105% => OK
Unique words percentage: 0.565989847716 0.524837075471 108% => OK
syllable_count: 681.3 618.680645161 110% => OK
avg_syllables_per_word: 1.7 1.51630824373 112% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 9.59856630824 52% => OK
Article: 3.0 3.08781362007 97% => OK
Subordination: 2.0 3.51792114695 57% => OK
Conjunction: 1.0 1.86738351254 54% => OK
Preposition: 6.0 4.94265232975 121% => OK
Performance on sentences:
How many sentences: 19.0 20.6003584229 92% => OK
Sentence length: 20.0 20.1344086022 99% => OK
Sentence length SD: 57.8119024638 48.9658058833 118% => OK
Chars per sentence: 118.105263158 100.406767564 118% => OK
Words per sentence: 20.7368421053 20.6045352989 101% => OK
Discourse Markers: 8.0 5.45110844103 147% => OK
Paragraphs: 5.0 4.53405017921 110% => OK
Language errors: 0.0 5.5376344086 0% => OK
Sentences with positive sentiment : 10.0 11.8709677419 84% => OK
Sentences with negative sentiment : 3.0 3.85842293907 78% => OK
Sentences with neutral sentiment: 6.0 4.88709677419 123% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.0934825196556 0.236089414692 40% => The similarity between the topic and the content is low.
Sentence topic coherence: 0.0331138337667 0.076458572812 43% => OK
Sentence topic coherence SD: 0.0280996056646 0.0737576698707 38% => Sentences are similar to each other.
Paragraph topic coherence: 0.0561697970688 0.150856017488 37% => Maybe some paragraphs are off the topic.
Paragraph topic coherence SD: 0.0319949791781 0.0645574589148 50% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 15.8 11.7677419355 134% => OK
flesch_reading_ease: 42.72 58.1214874552 74% => OK
smog_index: 8.8 6.10430107527 144% => OK
flesch_kincaid_grade: 12.3 10.1575268817 121% => OK
coleman_liau_index: 15.78 10.9000537634 145% => OK
dale_chall_readability_score: 9.4 8.01818996416 117% => OK
difficult_words: 119.0 86.8835125448 137% => OK
linsear_write_formula: 11.5 10.002688172 115% => OK
gunning_fog: 10.0 10.0537634409 99% => OK
text_standard: 16.0 10.247311828 156% => OK
What are above readability scores?
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Rates: 86.6666666667 out of 100
Scores by essay e-grader: 26.0 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.