n an effort to encourage ecologically sustainable forestry practices, an international organization started issuing certifications to wood companies that meet high ecological standards by conserving resources and recycling materials. Companies that receive this certification can attract customers by advertising their products as ecocertified. Around the world, many wood companies have adopted new, ecologically friendly practices in order to receive ecocertification. However, it is unlikely that wood companies in the United States will do the same, for several reasons.
First, American consumers are exposed to so much advertising that they would not value or even pay attention to the eco-certification label. Because so many mediocre products are labeled 'new" or improved,'' American consumers do not place much trust in advertising claims in general.
Second, eco-certified wood will be more expensive than uncertified wood because in order to earn ecocertification, a wood company must pay to have its business examined by a certification agency. This additional cost gets passed on to consumers—American consumers tend to be strongly motivated by price, and therefore they are likely to choose cheaper uncertified wood products. Accordingly, American wood companies will prefer to keep their prices low rather than obtain ecocertification.
Third, although some people claim that it always makes good business sense for American companies to keep up with the developments in the rest of the world, this argument is not convincing. Pursuing certification would make sense for American wood companies only if they marketed most of their products abroad. But that is not the case—American wood businesses sell most of their products in the United States, catering to a very large customer base that is satisfied with the merchandise.
The reading passage and lecture have conflicting opinion about whether or nor the American wood companies will seek to get ecocertifiction. The article strongly postulates that many wood companies is not convinced to get ecocertification for many reasons. On the other hand, the lecture offsets these points by declaring that American wood companies will contribute to get the ecocertification for many compelling reaspns.
First and foremost, according to the author of the excerpt most individuals who lives in America are most likely to ignore adertisment owing to the fact that they were subjected for too many advertising. Nonetheless, the listening adamantly delinates that American consumers don't see all advertising in the same way. In other words, they attend to trust the claims made by trust worthy company rather that independent persons.
The professor in the lecture further points out that people in the world care about the price. However, recent studies showed that most consumers look at the different between the prices of two product, meaning that if the different isn't that big, people tend to buy certifed one. As a result, people look at other factors than price. These claims refute the writer implication of how American people tend to prefer buying low prices wood rather than certifiend one.
The article lastly asserts that most wood companies in Americal don't export their woods outsides. In other words, seeking to get ecocertification wouldn't be practical because of most of the companies selling their wood in America. The speaker in lecture conters these points by declaring that most of wood companies would like to sell their wood abroad and getting ecocertification would help
Grammar and spelling errors:
Line 3, column 276, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
...antly delinates that American consumers dont see all advertising in the same way. In...
^^^^
Line 5, column 195, Rule ID: CD_NN[1]
Message: Possible agreement error. The noun 'product' seems to be countable, so consider using: 'products'.
Suggestion: products
...the different between the prices of two product, meaning that if the different isnt tha...
^^^^^^^
Line 5, column 234, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: isn't
... product, meaning that if the different isnt that big, people tend to buy certifed o...
^^^^
Line 7, column 65, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
...ts that most wood companies in Americal dont export their woods outsides. In other w...
^^^^
Line 7, column 147, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: wouldn't
... words, seeking to get ecocertification wouldnt be practical because of most of the com...
^^^^^^^
Line 7, column 393, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... and getting ecocertification would help
^^^^^^^^^^^
Transition Words or Phrases used:
but, first, however, if, lastly, look, nonetheless, so, as a result, in other words, in the same way, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 4.0 15.1003584229 26% => More to be verbs wanted.
Auxiliary verbs: 4.0 9.8082437276 41% => OK
Conjunction : 5.0 13.8261648746 36% => More conjunction wanted.
Relative clauses : 12.0 11.0286738351 109% => OK
Pronoun: 19.0 43.0788530466 44% => OK
Preposition: 37.0 52.1666666667 71% => OK
Nominalization: 7.0 8.0752688172 87% => OK
Performance on vocabulary words:
No of characters: 1456.0 1977.66487455 74% => OK
No of words: 272.0 407.700716846 67% => More content wanted.
Chars per words: 5.35294117647 4.8611393121 110% => OK
Fourth root words length: 4.06108636974 4.48103885553 91% => OK
Word Length SD: 2.8398635226 2.67179642975 106% => OK
Unique words: 147.0 212.727598566 69% => More unique words wanted.
Unique words percentage: 0.540441176471 0.524837075471 103% => OK
syllable_count: 445.5 618.680645161 72% => OK
avg_syllables_per_word: 1.6 1.51630824373 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 9.59856630824 21% => OK
Article: 7.0 3.08781362007 227% => Less articles wanted as sentence beginning.
Subordination: 1.0 3.51792114695 28% => OK
Conjunction: 0.0 1.86738351254 0% => OK
Preposition: 4.0 4.94265232975 81% => OK
Performance on sentences:
How many sentences: 13.0 20.6003584229 63% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 20.0 20.1344086022 99% => OK
Sentence length SD: 39.2205114795 48.9658058833 80% => OK
Chars per sentence: 112.0 100.406767564 112% => OK
Words per sentence: 20.9230769231 20.6045352989 102% => OK
Discourse Markers: 9.15384615385 5.45110844103 168% => OK
Paragraphs: 4.0 4.53405017921 88% => OK
Language errors: 6.0 5.5376344086 108% => OK
Sentences with positive sentiment : 4.0 11.8709677419 34% => More positive sentences wanted.
Sentences with negative sentiment : 4.0 3.85842293907 104% => OK
Sentences with neutral sentiment: 5.0 4.88709677419 102% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.108009121492 0.236089414692 46% => OK
Sentence topic coherence: 0.0448119932358 0.076458572812 59% => OK
Sentence topic coherence SD: 0.0379770529896 0.0737576698707 51% => OK
Paragraph topic coherence: 0.0665038902798 0.150856017488 44% => OK
Paragraph topic coherence SD: 0.0447519515078 0.0645574589148 69% => OK
Essay readability:
automated_readability_index: 14.2 11.7677419355 121% => OK
flesch_reading_ease: 51.18 58.1214874552 88% => OK
smog_index: 8.8 6.10430107527 144% => OK
flesch_kincaid_grade: 11.1 10.1575268817 109% => OK
coleman_liau_index: 13.75 10.9000537634 126% => OK
dale_chall_readability_score: 8.17 8.01818996416 102% => OK
difficult_words: 61.0 86.8835125448 70% => More difficult words wanted.
linsear_write_formula: 12.5 10.002688172 125% => OK
gunning_fog: 10.0 10.0537634409 99% => OK
text_standard: 14.0 10.247311828 137% => OK
What are above readability scores?
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We are expecting: No. of Words: 350 while No. of Different Words: 200
Better to have 5 paragraphs with 3 arguments. And try always support/against one side but compare two sides, like this:
para 1: introduction
para 2: reason 1. address both of the views presented for reason 1
para 3: reason 2. address both of the views presented for reason 2
para 4: reason 3. address both of the views presented for reason 3
para 5: conclusion.
So how to find out those reasons. There is a formula:
reasons == advantages or
reasons == disadvantages
for example, we can always apply 'save time', 'save/make money', 'find a job', 'make friends', 'get more information' as reasons to all essay/speaking topics.
or we can apply 'waste time', 'waste money', 'no job', 'make bad friends', 'get bad information' as reasons to all essay/speaking topics.
Rates: 70.0 out of 100
Scores by essay e-grader: 21.0 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.