Eco certification and American wood companies (Integrated)
The lecture differs the passage at more than one points mentioned.
Firstly, the passage mentions that consumers don’t pay much heed to advertising since a lot of products have ‘new’ and ‘improved’ adjectives used for them which doesn’t make a lot of difference if a product is mentioned as ‘ecocertified’. The lecture mentions that eco certification is important and consumers do care if a product is certified by an independent consumer agency.
Secondly, the passage mentions that eco certification would cost the company more, which in turn is reflected in the selling price of the product, increasing the price of the product. Therefore, the consumer would not prefer to buy the expensive product. The lecture contradicts this by saying that price only matters if the competing product price range is extremely high or low to the given product. If the product falls under the same range, say five percent, then consumers would prefer a product that ecofriendly because a lot of American citizens do care about the environment.
Lastly, the passage talks about how American wood companies have enough wood business with their own citizens to not care about foreign market. But the lecturer’s message says otherwise. The former mentions how if the American product does not maintain it’s standards according to foreign competition, foreign companies would slowly start to capture their audience as well, which in turn would affect their business. So to keep up with international markets is equally important and certifications like these would be a major bonus point for them.
Comments
Essay evaluations by e-grader
Grammar and spelling errors:
Line 4, column 254, Rule ID: IT_IS[10]
Message: Did you mean 'its' (possessive pronoun) instead of 'it's' (=it is)?
Suggestion: its
... the American product does not maintain it’s standards according to foreign competit...
^^^^
Transition Words or Phrases used:
but, first, firstly, if, lastly, second, secondly, so, then, therefore, well
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 7.0 10.4613686534 67% => OK
Auxiliary verbs: 6.0 5.04856512141 119% => OK
Conjunction : 5.0 7.30242825607 68% => OK
Relative clauses : 8.0 12.0772626932 66% => More relative clauses wanted.
Pronoun: 13.0 22.412803532 58% => OK
Preposition: 27.0 30.3222958057 89% => OK
Nominalization: 6.0 5.01324503311 120% => OK
Performance on vocabulary words:
No of characters: 1352.0 1373.03311258 98% => OK
No of words: 254.0 270.72406181 94% => More content wanted.
Chars per words: 5.32283464567 5.08290768461 105% => OK
Fourth root words length: 3.99216450694 4.04702891845 99% => OK
Word Length SD: 2.97789820776 2.5805825403 115% => OK
Unique words: 143.0 145.348785872 98% => OK
Unique words percentage: 0.562992125984 0.540411800872 104% => OK
syllable_count: 411.3 419.366225166 98% => OK
avg_syllables_per_word: 1.6 1.55342163355 103% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 0.0 3.25607064018 0% => OK
Article: 8.0 8.23620309051 97% => OK
Subordination: 1.0 1.25165562914 80% => OK
Conjunction: 1.0 1.51434878587 66% => OK
Preposition: 0.0 2.5761589404 0% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 11.0 13.0662251656 84% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 23.0 21.2450331126 108% => OK
Sentence length SD: 63.4924346375 49.2860985944 129% => OK
Chars per sentence: 122.909090909 110.228320801 112% => OK
Words per sentence: 23.0909090909 21.698381199 106% => OK
Discourse Markers: 6.90909090909 7.06452816374 98% => OK
Paragraphs: 4.0 4.09492273731 98% => OK
Language errors: 1.0 4.19205298013 24% => OK
Sentences with positive sentiment : 4.0 4.33554083885 92% => OK
Sentences with negative sentiment : 3.0 4.45695364238 67% => OK
Sentences with neutral sentiment: 4.0 4.27373068433 94% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.080400999181 0.272083759551 30% => The similarity between the topic and the content is low.
Sentence topic coherence: 0.0319906542959 0.0996497079465 32% => Sentence topic similarity is low.
Sentence topic coherence SD: 0.0328642066465 0.0662205650399 50% => Sentences are similar to each other.
Paragraph topic coherence: 0.0429631618188 0.162205337803 26% => Maybe some paragraphs are off the topic.
Paragraph topic coherence SD: 0.0366370037113 0.0443174109184 83% => OK
Essay readability:
automated_readability_index: 15.2 13.3589403974 114% => OK
flesch_reading_ease: 48.13 53.8541721854 89% => OK
smog_index: 8.8 5.55761589404 158% => OK
flesch_kincaid_grade: 12.3 11.0289183223 112% => OK
coleman_liau_index: 13.87 12.2367328918 113% => OK
dale_chall_readability_score: 8.32 8.42419426049 99% => OK
difficult_words: 57.0 63.6247240618 90% => OK
linsear_write_formula: 14.0 10.7273730684 131% => OK
gunning_fog: 11.2 10.498013245 107% => OK
text_standard: 14.0 11.2008830022 125% => OK
What are above readability scores?
---------------------
It is not exactly right on the topic in the view of e-grader. Maybe there is a wrong essay topic.
Rates: 3.33333333333 out of 100
Scores by essay e-grader: 1.0 Out of 30
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.
Grammar and spelling errors:
Line 4, column 254, Rule ID: IT_IS[10]
Message: Did you mean 'its' (possessive pronoun) instead of 'it's' (=it is)?
Suggestion: its
... the American product does not maintain it’s standards according to foreign competit...
^^^^
Transition Words or Phrases used:
but, first, firstly, if, lastly, second, secondly, so, then, therefore, well
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 7.0 10.4613686534 67% => OK
Auxiliary verbs: 6.0 5.04856512141 119% => OK
Conjunction : 5.0 7.30242825607 68% => OK
Relative clauses : 8.0 12.0772626932 66% => More relative clauses wanted.
Pronoun: 13.0 22.412803532 58% => OK
Preposition: 27.0 30.3222958057 89% => OK
Nominalization: 6.0 5.01324503311 120% => OK
Performance on vocabulary words:
No of characters: 1352.0 1373.03311258 98% => OK
No of words: 254.0 270.72406181 94% => More content wanted.
Chars per words: 5.32283464567 5.08290768461 105% => OK
Fourth root words length: 3.99216450694 4.04702891845 99% => OK
Word Length SD: 2.97789820776 2.5805825403 115% => OK
Unique words: 143.0 145.348785872 98% => OK
Unique words percentage: 0.562992125984 0.540411800872 104% => OK
syllable_count: 411.3 419.366225166 98% => OK
avg_syllables_per_word: 1.6 1.55342163355 103% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 0.0 3.25607064018 0% => OK
Article: 8.0 8.23620309051 97% => OK
Subordination: 1.0 1.25165562914 80% => OK
Conjunction: 1.0 1.51434878587 66% => OK
Preposition: 0.0 2.5761589404 0% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 11.0 13.0662251656 84% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 23.0 21.2450331126 108% => OK
Sentence length SD: 63.4924346375 49.2860985944 129% => OK
Chars per sentence: 122.909090909 110.228320801 112% => OK
Words per sentence: 23.0909090909 21.698381199 106% => OK
Discourse Markers: 6.90909090909 7.06452816374 98% => OK
Paragraphs: 4.0 4.09492273731 98% => OK
Language errors: 1.0 4.19205298013 24% => OK
Sentences with positive sentiment : 4.0 4.33554083885 92% => OK
Sentences with negative sentiment : 3.0 4.45695364238 67% => OK
Sentences with neutral sentiment: 4.0 4.27373068433 94% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.080400999181 0.272083759551 30% => The similarity between the topic and the content is low.
Sentence topic coherence: 0.0319906542959 0.0996497079465 32% => Sentence topic similarity is low.
Sentence topic coherence SD: 0.0328642066465 0.0662205650399 50% => Sentences are similar to each other.
Paragraph topic coherence: 0.0429631618188 0.162205337803 26% => Maybe some paragraphs are off the topic.
Paragraph topic coherence SD: 0.0366370037113 0.0443174109184 83% => OK
Essay readability:
automated_readability_index: 15.2 13.3589403974 114% => OK
flesch_reading_ease: 48.13 53.8541721854 89% => OK
smog_index: 8.8 5.55761589404 158% => OK
flesch_kincaid_grade: 12.3 11.0289183223 112% => OK
coleman_liau_index: 13.87 12.2367328918 113% => OK
dale_chall_readability_score: 8.32 8.42419426049 99% => OK
difficult_words: 57.0 63.6247240618 90% => OK
linsear_write_formula: 14.0 10.7273730684 131% => OK
gunning_fog: 11.2 10.498013245 107% => OK
text_standard: 14.0 11.2008830022 125% => OK
What are above readability scores?
---------------------
It is not exactly right on the topic in the view of e-grader. Maybe there is a wrong essay topic.
Rates: 3.33333333333 out of 100
Scores by essay e-grader: 1.0 Out of 30
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.