The reading and the lecture are both about likeliness of wood companies in united states receiving Eco certificate. The reading claims that the wood companies are less likely to receive Eco certification and provides three reasons of support. However, the lecturer refutes by saying that wood companies highly likely to get Eco certification and refutes all the author's reasons.
First, the article states that the American customers do not trust advertisements and will not pay attention to Eco certificate label advertisement. However, the lecturer contradicts by saying that the American consumers don't treat all advertisements same. They value independent consumer agencies advertisements and are more likely to pay more attention.
Second, the article posits that the companies will try to pass on the extra charges of getting certification to customers. So, the certified wood is likely to cost more than the uncertified wood. As the American consumers are strongly motivated by price, companies prefer to keep the price lower than to get certification. Professor refutes the article by explaining that if the price difference is small, that is less than five percent, then the customers do value others apart from price. As, the price difference between certified wood and uncertified wood is less than five percent, customers prefer getting certified wood.
Third, the reading says that the American companies need not keep up with the developments across the world as most of the products are sold in united states. However, the lecturer opposes this point by saying that the domestic companies needs to be aware of their foreign competition. A foreign company product with eco certification may be preferred by American customers, if domestic companies doesn't opt for certification.
Therefore, As explained in the above passages, according to professor, American wood companies will prefer receiving Eco certification.
Grammar and spelling errors:
Line 3, column 222, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
...s by saying that the American consumers dont treat all advertisements same. They val...
^^^^
Line 7, column 398, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...erican customers, if domestic companies doesnt opt for certification. Therefore, As...
^^^^^^
Transition Words or Phrases used:
first, however, if, may, second, so, then, therefore, third, apart from
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 11.0 10.4613686534 105% => OK
Auxiliary verbs: 5.0 5.04856512141 99% => OK
Conjunction : 6.0 7.30242825607 82% => OK
Relative clauses : 9.0 12.0772626932 75% => More relative clauses wanted.
Pronoun: 12.0 22.412803532 54% => OK
Preposition: 34.0 30.3222958057 112% => OK
Nominalization: 13.0 5.01324503311 259% => Less nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1645.0 1373.03311258 120% => OK
No of words: 297.0 270.72406181 110% => OK
Chars per words: 5.53872053872 5.08290768461 109% => OK
Fourth root words length: 4.15134772569 4.04702891845 103% => OK
Word Length SD: 3.02413513706 2.5805825403 117% => OK
Unique words: 140.0 145.348785872 96% => OK
Unique words percentage: 0.47138047138 0.540411800872 87% => More unique words wanted or less content wanted.
syllable_count: 517.5 419.366225166 123% => OK
avg_syllables_per_word: 1.7 1.55342163355 109% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 3.25607064018 61% => OK
Article: 11.0 8.23620309051 134% => OK
Subordination: 3.0 1.25165562914 240% => Less adverbial clause wanted.
Conjunction: 0.0 1.51434878587 0% => OK
Preposition: 1.0 2.5761589404 39% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 15.0 13.0662251656 115% => OK
Sentence length: 19.0 21.2450331126 89% => OK
Sentence length SD: 22.8263006201 49.2860985944 46% => The essay contains lots of sentences with the similar length. More sentence varieties wanted.
Chars per sentence: 109.666666667 110.228320801 99% => OK
Words per sentence: 19.8 21.698381199 91% => OK
Discourse Markers: 4.73333333333 7.06452816374 67% => OK
Paragraphs: 5.0 4.09492273731 122% => OK
Language errors: 2.0 4.19205298013 48% => OK
Sentences with positive sentiment : 6.0 4.33554083885 138% => OK
Sentences with negative sentiment : 3.0 4.45695364238 67% => OK
Sentences with neutral sentiment: 6.0 4.27373068433 140% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.263690695634 0.272083759551 97% => OK
Sentence topic coherence: 0.105595429012 0.0996497079465 106% => OK
Sentence topic coherence SD: 0.067774053027 0.0662205650399 102% => OK
Paragraph topic coherence: 0.158117938381 0.162205337803 97% => OK
Paragraph topic coherence SD: 0.0713203887275 0.0443174109184 161% => OK
Essay readability:
automated_readability_index: 14.6 13.3589403974 109% => OK
flesch_reading_ease: 43.73 53.8541721854 81% => OK
smog_index: 8.8 5.55761589404 158% => OK
flesch_kincaid_grade: 11.9 11.0289183223 108% => OK
coleman_liau_index: 14.85 12.2367328918 121% => OK
dale_chall_readability_score: 7.88 8.42419426049 94% => OK
difficult_words: 62.0 63.6247240618 97% => OK
linsear_write_formula: 10.5 10.7273730684 98% => OK
gunning_fog: 9.6 10.498013245 91% => OK
text_standard: 15.0 11.2008830022 134% => OK
What are above readability scores?
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Rates: 73.3333333333 out of 100
Scores by essay e-grader: 22.0 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.