The reading and the listening talks about how US wood companies can galvanize ecological sustainability practices by following the policies required to achieve ecocertification, which is a certificate obtained if any company follows the ecological responsible steps and practices. The author of the reading believes that there are three possible explanations to why there is less chance that US companies will want to get the certificate. However, the lecturer challenges the statements made by the author. He is of the opinion that US companies are not bothered that much by the reasons explained in the passage.
First of all, the author of the passage states that Americans are used to watching too much advertisements, which might cause them to overlook the fact about ecocertification. It is mentioned that it is highly unlikely for the Americans to even believe about the certificate as every product are being advertisement with labels like 'new' and 'improved' . This argument is challenged by the lecturer. He says that the Americans do not treat all the advertisements in the same way. They distinguish the commercials made by the companies of the product and the independent certification agency. Furthermore, they show more confidence in the commercials made by the independent certificate agency, which is salutary for the ecocertifies products.
Secondly the writer contends that, the ecocertifies wood in the US are costly as the companies have to pay a certain amount to the certification agency for the certificate. The article also notes that part of this amount paid to the agency by the company is taken from the consumers, when they are being charged. The lecturer however rebuts this by asserting that every company has a difference in the price they charge and this is not a factor the Americans take much in consideration. He elaborates on this by mentioning that when the change of price from company to company is very small, like less that 5%, consumers tend to overlook this factor of high price.
Finally it is stated in the article that the local wood business might not flourish outside of US. The author establishes that the certificate that is being pursued by the companies will still have value if the products are sold locally and not internationally. The lecturer on the other hand posits that the companies should acknowledge the international market. He puts forth the idea about the foreign competition and explains that if the companies are only concerned about the local market, then the foreign companies will start to enter and take over the local ones.
Grammar and spelling errors:
Line 1, column 492, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... lecturer challenges the statements made by the author. He is of the opinion that...
^^
Line 3, column 88, Rule ID: MUCH_COUNTABLE[1]
Message: Use 'many' with countable nouns.
Suggestion: many
...that Americans are used to watching too much advertisements, which might cause them ...
^^^^
Line 3, column 350, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Don't put a space before the full stop
Suggestion: .
...sement with labels like new and improved . This argument is challenged by the lect...
^^
Line 7, column 1, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Finally,
...overlook this factor of high price. Finally it is stated in the article that the lo...
^^^^^^^
Line 7, column 51, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... is stated in the article that the local wood business might not flourish outside...
^^
Transition Words or Phrases used:
also, but, finally, first, furthermore, however, if, look, second, secondly, so, still, then, first of all, in the same way, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 23.0 10.4613686534 220% => Less to be verbs wanted.
Auxiliary verbs: 7.0 5.04856512141 139% => OK
Conjunction : 8.0 7.30242825607 110% => OK
Relative clauses : 22.0 12.0772626932 182% => OK
Pronoun: 40.0 22.412803532 178% => Less pronouns wanted
Preposition: 52.0 30.3222958057 171% => OK
Nominalization: 10.0 5.01324503311 199% => OK
Performance on vocabulary words:
No of characters: 2180.0 1373.03311258 159% => OK
No of words: 424.0 270.72406181 157% => Less content wanted.
Chars per words: 5.14150943396 5.08290768461 101% => OK
Fourth root words length: 4.53775939005 4.04702891845 112% => OK
Word Length SD: 3.04825686191 2.5805825403 118% => OK
Unique words: 200.0 145.348785872 138% => OK
Unique words percentage: 0.471698113208 0.540411800872 87% => More unique words wanted or less content wanted.
syllable_count: 704.7 419.366225166 168% => OK
avg_syllables_per_word: 1.7 1.55342163355 109% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 8.0 3.25607064018 246% => Less pronouns wanted as sentence beginning.
Article: 9.0 8.23620309051 109% => OK
Subordination: 1.0 1.25165562914 80% => OK
Conjunction: 0.0 1.51434878587 0% => OK
Preposition: 1.0 2.5761589404 39% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 18.0 13.0662251656 138% => OK
Sentence length: 23.0 21.2450331126 108% => OK
Sentence length SD: 54.7960584777 49.2860985944 111% => OK
Chars per sentence: 121.111111111 110.228320801 110% => OK
Words per sentence: 23.5555555556 21.698381199 109% => OK
Discourse Markers: 7.88888888889 7.06452816374 112% => OK
Paragraphs: 4.0 4.09492273731 98% => OK
Language errors: 5.0 4.19205298013 119% => OK
Sentences with positive sentiment : 10.0 4.33554083885 231% => Less positive sentences wanted.
Sentences with negative sentiment : 3.0 4.45695364238 67% => OK
Sentences with neutral sentiment: 5.0 4.27373068433 117% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.254913629394 0.272083759551 94% => OK
Sentence topic coherence: 0.0755070143646 0.0996497079465 76% => OK
Sentence topic coherence SD: 0.0609220646766 0.0662205650399 92% => OK
Paragraph topic coherence: 0.155360204403 0.162205337803 96% => OK
Paragraph topic coherence SD: 0.0452493078149 0.0443174109184 102% => OK
Essay readability:
automated_readability_index: 14.6 13.3589403974 109% => OK
flesch_reading_ease: 39.67 53.8541721854 74% => OK
smog_index: 8.8 5.55761589404 158% => OK
flesch_kincaid_grade: 13.4 11.0289183223 121% => OK
coleman_liau_index: 12.83 12.2367328918 105% => OK
dale_chall_readability_score: 8.2 8.42419426049 97% => OK
difficult_words: 92.0 63.6247240618 145% => OK
linsear_write_formula: 11.5 10.7273730684 107% => OK
gunning_fog: 11.2 10.498013245 107% => OK
text_standard: 12.0 11.2008830022 107% => OK
What are above readability scores?
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Write the essay in 20 minutes.
Rates: 73.3333333333 out of 100
Scores by essay e-grader: 22.0 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.