In an effort to encourage ecologically sustainable forestry practices, an international organization started issuing certifications to wood companies that meet high ecological standards by conserving resources and recycling materials.
Companies that receive this certification can attract customers by advertising their products as ecocertified. Around the world, many wood companies have adopted new, ecologically friendly practices in order to receive ecocertification. However, it is unlikely that wood companies in the United States will do the same, for several reasons.
First, American consumers are exposed toso much advertising that they would not value or even pay attention to the ecocertification label. Because so many mediocre products are labeled ‘new" or improved,’’ American consumers do not place much trust in advertising claims in general.
Second, ecocertified wood will be more expensive than uncertified wood because in order to earn ecocertification, a wood company must pay to have its business examined by a certification agency. This additional cost gets passed on to consumers-American consumers tend to be strongly motivated by price, and therefore they are likely to choose cheaper uncertified wood products. Accordingly, American wood companies will prefer to keep their prices low rather than obtain ecocertification
Third, although some people claim that it always makes good business sense for American companies to keep up with the developments in the rest of the world, this argument is not convincing. Pursuing certification would make sense for American wood companies only if they marketed most of their products abroad. But that is not the case, American wood businesses sell most of their products in the United States, catering to a very large customer base that is satisfied with the merchandise.
The reading article and the lecture explain the usage of eco-certified woods in the United States. The passage points out the reasons for not selecting the mentioned wood. On the other hand, the lecture contradicts the article and claims that the wood is accepted by the American people. Some of the points are mentioned below.
Firstly, the paragraph posits that the citizens in the State are prone to the advertisements. Sometimes, they value the product without any promotion. As mentioned, the buyers hardly see New and Improved marks on the items. On the other hand, the speaker disagrees with the idea and claims that customers rely on many advertising agencies. So they trust the organisations and ultimately the products.
Secondly, a passage avers that to achieve a certificate for eco-certified wood will be more costly, in order to maintain good quality standards. Moreover, the companies have to maintain low prices, as people will prefer to buy cheap uncertified products. On the contrary, the speaker argues that the buyers will not pay attention to price, as the price ranges not more than 5 per cent. The customers will be happy to purchase a good product even at a higher cost.
Lastly, the paragraph portrays that the companies within the United States have to sell their products in other countries because the local customer is satisfied with the products of the companies. But, the speaker opposes the concern and expresses that the companies pay attention due to global competition and maintain their market within the country.
In conclusion, it can be inferred that the passage spreads information about the points considered by the customers in order to oppose the eco-certified wood. Opposite, the speaker counters the articles’ information and provides the points in choosing the ecocertified wood by the customers.
Grammar and spelling errors:
Line 1, column 289, Rule ID: SOME_OF_THE[1]
Message: Simply use 'some'.
Suggestion: Some
...ood is accepted by the American people. Some of the points are mentioned below. Firstly,...
^^^^^^^^^^^
Transition Words or Phrases used:
but, first, firstly, if, lastly, moreover, second, secondly, so, in conclusion, on the contrary, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 7.0 10.4613686534 67% => OK
Auxiliary verbs: 5.0 5.04856512141 99% => OK
Conjunction : 8.0 7.30242825607 110% => OK
Relative clauses : 8.0 12.0772626932 66% => More relative clauses wanted.
Pronoun: 13.0 22.412803532 58% => OK
Preposition: 37.0 30.3222958057 122% => OK
Nominalization: 6.0 5.01324503311 120% => OK
Performance on vocabulary words:
No of characters: 1564.0 1373.03311258 114% => OK
No of words: 298.0 270.72406181 110% => OK
Chars per words: 5.24832214765 5.08290768461 103% => OK
Fourth root words length: 4.15483772266 4.04702891845 103% => OK
Word Length SD: 2.84703808768 2.5805825403 110% => OK
Unique words: 154.0 145.348785872 106% => OK
Unique words percentage: 0.51677852349 0.540411800872 96% => OK
syllable_count: 473.4 419.366225166 113% => OK
avg_syllables_per_word: 1.6 1.55342163355 103% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 3.25607064018 61% => OK
Article: 13.0 8.23620309051 158% => OK
Subordination: 3.0 1.25165562914 240% => Less adverbial clause wanted.
Conjunction: 0.0 1.51434878587 0% => OK
Preposition: 5.0 2.5761589404 194% => OK
Performance on sentences:
How many sentences: 17.0 13.0662251656 130% => OK
Sentence length: 17.0 21.2450331126 80% => The Avg. Sentence Length is relatively short.
Sentence length SD: 41.2967989745 49.2860985944 84% => OK
Chars per sentence: 92.0 110.228320801 83% => OK
Words per sentence: 17.5294117647 21.698381199 81% => OK
Discourse Markers: 6.70588235294 7.06452816374 95% => OK
Paragraphs: 5.0 4.09492273731 122% => OK
Language errors: 1.0 4.19205298013 24% => OK
Sentences with positive sentiment : 9.0 4.33554083885 208% => Less positive sentences wanted.
Sentences with negative sentiment : 3.0 4.45695364238 67% => OK
Sentences with neutral sentiment: 5.0 4.27373068433 117% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.0661256398271 0.272083759551 24% => The similarity between the topic and the content is low.
Sentence topic coherence: 0.0193769120489 0.0996497079465 19% => Sentence topic similarity is low.
Sentence topic coherence SD: 0.0195952051779 0.0662205650399 30% => Sentences are similar to each other.
Paragraph topic coherence: 0.0353493573074 0.162205337803 22% => Maybe some paragraphs are off the topic.
Paragraph topic coherence SD: 0.0194622236646 0.0443174109184 44% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 12.1 13.3589403974 91% => Automated_readability_index is low.
flesch_reading_ease: 54.22 53.8541721854 101% => OK
smog_index: 8.8 5.55761589404 158% => OK
flesch_kincaid_grade: 9.9 11.0289183223 90% => OK
coleman_liau_index: 12.87 12.2367328918 105% => OK
dale_chall_readability_score: 8.51 8.42419426049 101% => OK
difficult_words: 76.0 63.6247240618 119% => OK
linsear_write_formula: 5.5 10.7273730684 51% => Linsear_write_formula is low.
gunning_fog: 8.8 10.498013245 84% => OK
text_standard: 9.0 11.2008830022 80% => OK
What are above readability scores?
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It is not exactly right on the topic in the view of e-grader. Maybe there is a wrong essay topic.
Rates: 3.33333333333 out of 100
Scores by essay e-grader: 1.0 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.