In an effort to encourage ecologically sustainable forestry practices, an international organization started issuing certifications to wood companies that meet high ecological standards by conserving resources and recycling materials. Companies that receive this certification can attract customers by advertising their products as ecocertified. Around the world, many wood companies have adopted new, ecologically friendly practices in order to receive ecocertification. However, it is unlikely that wood companies in the United States will do the same, for several reasons.
First, American consumers are exposed to so much advertising that they would not value or even pay attention to the ecocertification label. Because so many mediocre products are labeled 'new" or improved,'' American consumers do not place much trust in advertising claims in general.
Second, ecocertified wood will be more expensive than uncertified wood because in order to earn ecocertification, a wood company must pay to have its business examined by a certification agency. This additional cost gets passed on to consumers-American consumers tend to be strongly motivated by price, and therefore they are likely to choose cheaper uncertified wood products. Accordingly, American wood companies will prefer to keep their prices low rather than obtain ecocertification
Third, although some people claim that it always makes good business sense for American companies to keep up with the developments in the rest of the world, this argument is not convincing. Pursuing certification would make sense for American wood companies only if they marketed most of their products abroad. But that is not the case—American wood businesses sell most of their products in the United States, catering to a very large customer base that is satisfied with the merchandise.
The reading states that the wood companies in the united states will not follow an ecologically certified process and it provides three reasons for its support. The lecturer opposes the arguments in the article by saying that the wood company of the united states of America does take a process of wood certification; the lecturer refuses each reason provided in the article.
First of all, the lecturer says that the consumers of the united nation are well concerned in the advertising process; especially, who is advertising, what they are advertising. According to the lecturer, people in the usa like an independent agency to promote a brand as a basis of their trust worthiness. By saying that it clearly refutes a point of, too much advertising in the usa, people do not believe an advertisement.
Secondly, the article posits that the eco-certified wood will be so expensive that the people will not prioritize the wood over a cheap one. However, the lecturer refutes this point by explaining that people of the usa do care about the price margin but, they will care about the other factor also if two products are somewhat identical in price.
At last, the author says that the wood company of the unites states may not care about an eco-friendly certification as it only affects an international market of the wood. but, the professor again rebuts this statement by articulating that they will have a big impact on their domestic market of wood if they discount a fact of the eco-friendly certification process of the wood. Because of the interest of eco-friendly in consumer societies in the usa, the process of the certification is necessary to compete with the international products in the home market than launch the wood in the international one.
Grammar and spelling errors:
Line 3, column 386, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...int of, too much advertising in the usa, people do not believe an advertisement. ...
^^
Line 7, column 174, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: But
...ts an international market of the wood. but, the professor again rebuts this statem...
^^^
Transition Words or Phrases used:
also, but, first, however, if, may, second, secondly, so, well, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 6.0 10.4613686534 57% => More to be verbs wanted.
Auxiliary verbs: 6.0 5.04856512141 119% => OK
Conjunction : 2.0 7.30242825607 27% => More conjunction wanted.
Relative clauses : 10.0 12.0772626932 83% => OK
Pronoun: 21.0 22.412803532 94% => OK
Preposition: 42.0 30.3222958057 139% => OK
Nominalization: 6.0 5.01324503311 120% => OK
Performance on vocabulary words:
No of characters: 1472.0 1373.03311258 107% => OK
No of words: 296.0 270.72406181 109% => OK
Chars per words: 4.97297297297 5.08290768461 98% => OK
Fourth root words length: 4.14784890444 4.04702891845 102% => OK
Word Length SD: 2.93397137038 2.5805825403 114% => OK
Unique words: 144.0 145.348785872 99% => OK
Unique words percentage: 0.486486486486 0.540411800872 90% => More unique words wanted or less content wanted.
syllable_count: 473.4 419.366225166 113% => OK
avg_syllables_per_word: 1.6 1.55342163355 103% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 1.0 3.25607064018 31% => OK
Article: 9.0 8.23620309051 109% => OK
Subordination: 1.0 1.25165562914 80% => OK
Conjunction: 0.0 1.51434878587 0% => OK
Preposition: 4.0 2.5761589404 155% => OK
Performance on sentences:
How many sentences: 10.0 13.0662251656 77% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 29.0 21.2450331126 137% => The Avg. Sentence Length is relatively long.
Sentence length SD: 36.1413890159 49.2860985944 73% => OK
Chars per sentence: 147.2 110.228320801 134% => OK
Words per sentence: 29.6 21.698381199 136% => OK
Discourse Markers: 7.6 7.06452816374 108% => OK
Paragraphs: 4.0 4.09492273731 98% => OK
Language errors: 2.0 4.19205298013 48% => OK
Sentences with positive sentiment : 7.0 4.33554083885 161% => OK
Sentences with negative sentiment : 1.0 4.45695364238 22% => More negative sentences wanted.
Sentences with neutral sentiment: 2.0 4.27373068433 47% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.169423742639 0.272083759551 62% => OK
Sentence topic coherence: 0.0756969601927 0.0996497079465 76% => OK
Sentence topic coherence SD: 0.0675139207801 0.0662205650399 102% => OK
Paragraph topic coherence: 0.0993121721158 0.162205337803 61% => OK
Paragraph topic coherence SD: 0.0629797634368 0.0443174109184 142% => OK
Essay readability:
automated_readability_index: 16.8 13.3589403974 126% => OK
flesch_reading_ease: 42.04 53.8541721854 78% => OK
smog_index: 11.2 5.55761589404 202% => Smog_index is high.
flesch_kincaid_grade: 14.6 11.0289183223 132% => OK
coleman_liau_index: 12.14 12.2367328918 99% => OK
dale_chall_readability_score: 8.65 8.42419426049 103% => OK
difficult_words: 67.0 63.6247240618 105% => OK
linsear_write_formula: 14.5 10.7273730684 135% => OK
gunning_fog: 13.6 10.498013245 130% => OK
text_standard: 15.0 11.2008830022 134% => OK
What are above readability scores?
---------------------
Rates: 73.3333333333 out of 100
Scores by essay e-grader: 22.0 Out of 30
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.