In an effort to encourage ecologically sustainable forestry practices, an international organization started issuing certifications to wood companies that meet high ecological standards by conserving resources and recycling materials. Companies that receive this certification can attract customers by advertising their products as "ecocertified." Around the world, many wood companies have adopted new, ecologically friendly practices in order to receive ecocertification. However, it is unlikely that wood companies in the United States will do the same, for several reasons.
First, American consumers are exposed to so much advertising that they would not value or even pay attention to the ecocertification label. Because so many mediocre products are labeled "new" or "improved," American consumers do not place much trust in advertising claims in general.
Second, ecocertified wood will be more expensive than uncertified wood because in order to earn ecocertification, a wood company must pay to have its business examined by a certification agency. This additional cost gets passed on to consumers. American consumers tend to be strongly motivated by price, and therefore they are likely to choose cheaper uncertified wood products. Accordingly, American wood companies will prefer to keep their prices low rather than obtain ecocertification.
Third, although some people claim that it always makes good business sense for American companies to keep up with the developments in the rest of the world, this argument is not convincing. Pursuing certification would make sense for American wood companies only if they marketed most of their products abroad. But that is not the case—American wood businesses sell most of their products in the United States, catering to a very large customer base that is satisfied with the merchandise.
To encourage ecologically sustainable forestry practices, an international organization started issuing the certificates to wood companies. Companies will receive "ecocertified" tags after successful verification from the organization. Passage states that United states companies may not do the certifications but lecture contrast that and feels they will also slowly move towards Eco certification.
First, Passage suggests Americans consumers are attracted towards more advertising and does not bother much about certifications but lecture refutes by saying they distinguish between advertisements. Lecture also suggests that if some independent consumer agencies with International tag comes and advertises the same it would be more attractive for customers.
Second, Passage suggests American consumers are interested in less price products however lecture states that if there is no significant difference in the prices say 5% then they may look of certification tag which also is preserving and protecting compared to other products. So companies may not think of price until there is not significant difference.
Third, Passage suggests that American companies will not adopt to international guidelines as it have business only in United States whereas the lecture suggests United States companies should also adapt to this else it may increase competition among foreign products and local products. Slowly Foreign products will come into United States market and ready to sell Eco certified products. Lecture also feels that foreign products will come with good quality than the US goods so customer base would decrease for US based companies if they do not follow this Internal certification.
Grammar and spelling errors:
Line 13, column 58, Rule ID: ADOPT_TO[1]
Message: Did you mean 'adapt to'?
Suggestion: adapt to
...ggests that American companies will not adopt to international guidelines as it have bus...
^^^^^^^^
Transition Words or Phrases used:
also, but, first, however, if, look, may, second, so, then, third, whereas
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 6.0 10.4613686534 57% => More to be verbs wanted.
Auxiliary verbs: 12.0 5.04856512141 238% => Less auxiliary verb wanted.
Conjunction : 8.0 7.30242825607 110% => OK
Relative clauses : 7.0 12.0772626932 58% => More relative clauses wanted.
Pronoun: 17.0 22.412803532 76% => OK
Preposition: 21.0 30.3222958057 69% => OK
Nominalization: 9.0 5.01324503311 180% => OK
Performance on vocabulary words:
No of characters: 1479.0 1373.03311258 108% => OK
No of words: 249.0 270.72406181 92% => More content wanted.
Chars per words: 5.93975903614 5.08290768461 117% => OK
Fourth root words length: 3.97237131171 4.04702891845 98% => OK
Word Length SD: 3.28842835841 2.5805825403 127% => OK
Unique words: 143.0 145.348785872 98% => OK
Unique words percentage: 0.574297188755 0.540411800872 106% => OK
syllable_count: 468.0 419.366225166 112% => OK
avg_syllables_per_word: 1.9 1.55342163355 122% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 0.0 3.25607064018 0% => OK
Article: 1.0 8.23620309051 12% => OK
Subordination: 0.0 1.25165562914 0% => More adverbial clause wanted.
Conjunction: 0.0 1.51434878587 0% => OK
Preposition: 1.0 2.5761589404 39% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 10.0 13.0662251656 77% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 24.0 21.2450331126 113% => OK
Sentence length SD: 66.9402718847 49.2860985944 136% => OK
Chars per sentence: 147.9 110.228320801 134% => OK
Words per sentence: 24.9 21.698381199 115% => OK
Discourse Markers: 7.4 7.06452816374 105% => OK
Paragraphs: 4.0 4.09492273731 98% => OK
Language errors: 1.0 4.19205298013 24% => OK
Sentences with positive sentiment : 9.0 4.33554083885 208% => Less positive sentences wanted.
Sentences with negative sentiment : 1.0 4.45695364238 22% => More negative sentences wanted.
Sentences with neutral sentiment: 0.0 4.27373068433 0% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.165728165403 0.272083759551 61% => OK
Sentence topic coherence: 0.0933636534062 0.0996497079465 94% => OK
Sentence topic coherence SD: 0.1595879049 0.0662205650399 241% => The coherence between sentences is low.
Paragraph topic coherence: 0.114040746236 0.162205337803 70% => OK
Paragraph topic coherence SD: 0.120365989335 0.0443174109184 272% => More connections among paragraphs wanted.
Essay readability:
automated_readability_index: 19.0 13.3589403974 142% => OK
flesch_reading_ease: 21.74 53.8541721854 40% => Flesch_reading_ease is low.
smog_index: 11.2 5.55761589404 202% => Smog_index is high.
flesch_kincaid_grade: 16.2 11.0289183223 147% => OK
coleman_liau_index: 17.47 12.2367328918 143% => OK
dale_chall_readability_score: 9.01 8.42419426049 107% => OK
difficult_words: 66.0 63.6247240618 104% => OK
linsear_write_formula: 13.5 10.7273730684 126% => OK
gunning_fog: 11.6 10.498013245 110% => OK
text_standard: 12.0 11.2008830022 107% => OK
What are above readability scores?
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Rates: 76.6666666667 out of 100
Scores by essay e-grader: 23.0 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.