In an effort to encourage ecologically sustainable forestry practices, an international organization
started issuing certifications to wood companies that meet high ecological standards by conserving
resources and recycling materials. Companies that receive this certification can attract customers
by advertising their products as “ecocertified.” Around the world, many wood companies have
adopted new, ecologically friendly practices in order to receive ecocertification. However, it is
unlikely that wood companies in the United States will do the same, for several reasons.
First, American consumers are exposed to so much advertising that they would not value or
even pay attention to the ecocertification label. Because so many mediocre products are labeled
“new” or “improved,” American consumers do not place much trust in advertising claims in general.
Second, ecocertified wood will be more expensive than uncertified wood because in order to
earn ecocertification, a wood company must pay to have its business examined by a certification
agency. This additional cost gets passed on to consumers. American consumers tend to be
strongly motivated by price, and therefore they are likely to choose cheaper uncertified wood
products. Accordingly, American wood companies will prefer to keep their prices low rather than
obtain ecocertification.
Third, although some people claim that it always makes good business sense for American
companies to keep up with the developments in the rest of the world, this argument is not
convincing. Pursuing certification would make sense for American wood companies only if they
marketed most of their products abroad. But that is not the case—American wood businesses sell
most of their products in the United States, catering to a very large customer base that is satisfied
with the merchandise.
The article states that around the world, many wood companies have adopted new, ecologically friendly practices in order to receive ecocertification. However, it is unlikely that wood companies in the United States will dpo the same and provides three reasons of support. However, the prfessor explains that the companies in the United States will eventually seek ecocertification and refutes each of the author's reasons.
First, the reading claims that American customers are exposed too much to the advertising that they would not value or even pay attention to this. The professor refutes this by saying that American people don't treat all advertising the same. He states that, american people distinguish the claims made by the company and the certification agencies.
Second, the article posits that American people think that ecocertified woods are expensive than noncertified one and because of that the American people won't buy it. However, the proferssor says that it won't affect much if the price difference is less than five percent. According to professor, americans will be increasingly convinced by the value that the ecocertified wood posses and its benefit to the ecology.
Third, the reading says that although, some people claim that it always makes good business sense for American companies to keep up with the developments in the rest of the world, this argument is not convincing. The professor opposes this point by explaining that American companies should definitely pay attention to what is going in the wood business intenationally, not because of foreign consumers, but because of foreign competition. We also learn that, if american companies are slow at capturing this, then soon foreign companies will acquire the dmestic market of United States because of the ecocertification.
Grammar and spelling errors:
Line 5, column 206, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
...tes this by saying that American people dont treat all advertising the same. He stat...
^^^^
Line 13, column 621, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...States because of the ecocertification.
^^
Transition Words or Phrases used:
also, but, first, however, if, second, so, then, third
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 8.0 10.4613686534 76% => OK
Auxiliary verbs: 6.0 5.04856512141 119% => OK
Conjunction : 7.0 7.30242825607 96% => OK
Relative clauses : 16.0 12.0772626932 132% => OK
Pronoun: 29.0 22.412803532 129% => Less pronouns wanted
Preposition: 28.0 30.3222958057 92% => OK
Nominalization: 9.0 5.01324503311 180% => OK
Performance on vocabulary words:
No of characters: 1542.0 1373.03311258 112% => OK
No of words: 283.0 270.72406181 105% => OK
Chars per words: 5.44876325088 5.08290768461 107% => OK
Fourth root words length: 4.10153676581 4.04702891845 101% => OK
Word Length SD: 2.94653037132 2.5805825403 114% => OK
Unique words: 151.0 145.348785872 104% => OK
Unique words percentage: 0.533568904594 0.540411800872 99% => OK
syllable_count: 480.6 419.366225166 115% => OK
avg_syllables_per_word: 1.7 1.55342163355 109% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 3.25607064018 123% => OK
Article: 8.0 8.23620309051 97% => OK
Subordination: 1.0 1.25165562914 80% => OK
Conjunction: 1.0 1.51434878587 66% => OK
Preposition: 1.0 2.5761589404 39% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 12.0 13.0662251656 92% => OK
Sentence length: 23.0 21.2450331126 108% => OK
Sentence length SD: 39.5926304871 49.2860985944 80% => OK
Chars per sentence: 128.5 110.228320801 117% => OK
Words per sentence: 23.5833333333 21.698381199 109% => OK
Discourse Markers: 4.5 7.06452816374 64% => OK
Paragraphs: 4.0 4.09492273731 98% => OK
Language errors: 2.0 4.19205298013 48% => OK
Sentences with positive sentiment : 6.0 4.33554083885 138% => OK
Sentences with negative sentiment : 3.0 4.45695364238 67% => OK
Sentences with neutral sentiment: 3.0 4.27373068433 70% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.122678238004 0.272083759551 45% => OK
Sentence topic coherence: 0.0520805992908 0.0996497079465 52% => OK
Sentence topic coherence SD: 0.0470646971447 0.0662205650399 71% => OK
Paragraph topic coherence: 0.0768867487052 0.162205337803 47% => OK
Paragraph topic coherence SD: 0.0496354590644 0.0443174109184 112% => OK
Essay readability:
automated_readability_index: 16.0 13.3589403974 120% => OK
flesch_reading_ease: 39.67 53.8541721854 74% => OK
smog_index: 11.2 5.55761589404 202% => Smog_index is high.
flesch_kincaid_grade: 13.4 11.0289183223 121% => OK
coleman_liau_index: 14.63 12.2367328918 120% => OK
dale_chall_readability_score: 8.01 8.42419426049 95% => OK
difficult_words: 58.0 63.6247240618 91% => OK
linsear_write_formula: 12.0 10.7273730684 112% => OK
gunning_fog: 11.2 10.498013245 107% => OK
text_standard: 12.0 11.2008830022 107% => OK
What are above readability scores?
---------------------
Rates: 70 out of 100
Scores by essay e-grader: 21 Out of 30
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.