In an effort to encourage ecologically sustainable forestry practices, an international organization
started issuing certifications to wood companies that meet high ecological standards by
conserving resources and recycling materials. Companies that receive this certification can
attract customers by advertising their products as “ecocertified.” Around the world, many wood
companies have adopted new, ecologically friendly practices in order to receive ecocertification.
However, it is unlikely that wood companies in the United States will do the same, for several
reasons.
First, American consumers are exposed to so much advertising that they would not value or even
pay attention to the ecocertification label. Because so many mediocre products are labeled “new”
or “improved,” American consumers do not place much trust in advertising claims in general.
Second, ecocertified wood will be more expensive than uncertified wood because in order to
earn ecocertification, a wood company must pay to have its business examined by a certification
agency. This additional cost gets passed on to consumers. American consumers tend to be
strongly motivated by price, and therefore they are likely to choose cheaper uncertified wood
products. Accordingly, American wood companies will prefer to keep their prices low rather
than obtain ecocertification.
Third, although some people claim that it always makes good business sense for American
companies to keep up with the developments in the rest of the world, this argument is not
convincing. Pursuing certification would make sense for American wood companies only if they
marketed most of their products abroad. But that is not the case—American wood businesses sell
most of their products in the United States, catering to a very large customer base that is satisfied
with the merchandise.
The reading and the lecture are both about an announcement of an international organization which encourages the wood companies to produce their merchandise from recycling materials and help the sustainable forestry practices. The author of the reading feels that there are three reasons for not following the organization. The lecture challenges the claims by the author. He is of the opinion that these explanations are faulty.
To begin with, the author argues that woody productions with ecological certifications, do not lead to increase in the rate of the sells, because most of the American’s do not truth the advertisements. It comes from some fake products of many companies, which were labeled the mediocre materials with ‘new’ or ‘improved’. However, the professor claims that most of the people can distinguish the original and fake advertisements and choose the best one.
Secondly, the writer suggests that using the ecological certification label on their products is very high costs that get to the consumers. The lecture rebutes this by mentioning that the people are aware enough to not choose the products by the cost only, but also by the quality which is expensive than the other in some cases.
Finally, the author posits that the ecological certification worth in an international businesses, nevertheless the most consumer of the American’s companies is the local. In contrast, the lecturer’s position is that the companies definitely should not pay attention to the consumers, but should notice to the global business and the American companies position.
Grammar and spelling errors:
Line 1, column 325, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...ons for not following the organization. The lecture challenges the claims by the au...
^^^
Line 13, column 88, Rule ID: A_PLURAL[2]
Message: Don't use indefinite articles with plural words. Did you mean 'business'?
Suggestion: business
...certification worth in an international businesses, nevertheless the most consumer of the ...
^^^^^^^^^^
Transition Words or Phrases used:
also, but, finally, however, if, nevertheless, second, secondly, so, in contrast, in some cases, to begin with
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 10.0 10.4613686534 96% => OK
Auxiliary verbs: 3.0 5.04856512141 59% => OK
Conjunction : 8.0 7.30242825607 110% => OK
Relative clauses : 12.0 12.0772626932 99% => OK
Pronoun: 15.0 22.412803532 67% => OK
Preposition: 30.0 30.3222958057 99% => OK
Nominalization: 8.0 5.01324503311 160% => OK
Performance on vocabulary words:
No of characters: 1384.0 1373.03311258 101% => OK
No of words: 249.0 270.72406181 92% => More content wanted.
Chars per words: 5.55823293173 5.08290768461 109% => OK
Fourth root words length: 3.97237131171 4.04702891845 98% => OK
Word Length SD: 3.40450936571 2.5805825403 132% => OK
Unique words: 135.0 145.348785872 93% => More unique words wanted.
Unique words percentage: 0.542168674699 0.540411800872 100% => OK
syllable_count: 432.9 419.366225166 103% => OK
avg_syllables_per_word: 1.7 1.55342163355 109% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 3.25607064018 61% => OK
Article: 9.0 8.23620309051 109% => OK
Subordination: 1.0 1.25165562914 80% => OK
Conjunction: 3.0 1.51434878587 198% => OK
Preposition: 2.0 2.5761589404 78% => OK
Performance on sentences:
How many sentences: 11.0 13.0662251656 84% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 22.0 21.2450331126 104% => OK
Sentence length SD: 56.948722767 49.2860985944 116% => OK
Chars per sentence: 125.818181818 110.228320801 114% => OK
Words per sentence: 22.6363636364 21.698381199 104% => OK
Discourse Markers: 10.0 7.06452816374 142% => OK
Paragraphs: 4.0 4.09492273731 98% => OK
Language errors: 2.0 4.19205298013 48% => OK
Sentences with positive sentiment : 5.0 4.33554083885 115% => OK
Sentences with negative sentiment : 3.0 4.45695364238 67% => OK
Sentences with neutral sentiment: 3.0 4.27373068433 70% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.206291272763 0.272083759551 76% => OK
Sentence topic coherence: 0.0711408207106 0.0996497079465 71% => OK
Sentence topic coherence SD: 0.103847905122 0.0662205650399 157% => OK
Paragraph topic coherence: 0.124456756157 0.162205337803 77% => OK
Paragraph topic coherence SD: 0.0831952618467 0.0443174109184 188% => OK
Essay readability:
automated_readability_index: 16.1 13.3589403974 121% => OK
flesch_reading_ease: 40.69 53.8541721854 76% => OK
smog_index: 11.2 5.55761589404 202% => Smog_index is high.
flesch_kincaid_grade: 13.1 11.0289183223 119% => OK
coleman_liau_index: 15.26 12.2367328918 125% => OK
dale_chall_readability_score: 8.98 8.42419426049 107% => OK
difficult_words: 67.0 63.6247240618 105% => OK
linsear_write_formula: 12.0 10.7273730684 112% => OK
gunning_fog: 10.8 10.498013245 103% => OK
text_standard: 11.0 11.2008830022 98% => OK
What are above readability scores?
---------------------
Rates: 80.0 out of 100
Scores by essay e-grader: 24.0 Out of 30
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.