In an effort to encourage ecologically sustainable forestry practices, an international organization
started issuing certifications to wood companies that meet high ecological standards by conserving
resources and recycling materials. Companies that receive this certification can attract customers
by advertising their products as “ecocertified.” Around the world, many wood companies have
adopted new, ecologically friendly practices in order to receive ecocertification. However, it is
unlikely that wood companies in the United States will do the same, for several reasons.
First, American consumers are exposed to so much advertising that they would not value or
even pay attention to the ecocertification label. Because so many mediocre products are labeled
“new” or “improved,” American consumers do not place much trust in advertising claims in general.
Second, ecocertified wood will be more expensive than uncertified wood because in order to
earn ecocertification, a wood company must pay to have its business examined by a certification
agency. This additional cost gets passed on to consumers. American consumers tend to be
strongly motivated by price, and therefore they are likely to choose cheaper uncertified wood
products. Accordingly, American wood companies will prefer to keep their prices low rather than
obtain ecocertification.
Third, although some people claim that it always makes good business sense for American
companies to keep up with the developments in the rest of the world, this argument is not
convincing. Pursuing certification would make sense for American wood companies only if they
marketed most of their products abroad. But that is not the case—American wood businesses sell
most of their products in the United States, catering to a very large customer base that is satisfied
with the merchandise.
The passage states that american wood companies should not pursue the global trend of ecocertification as it will not be beneficial for them and also gives three reasons for saying this, however the professor explains the obtaining a ecocertification would be beneficial for the companies in the long run and refutes each of the authors claims.
First, the reading claims that american users don't trust advertising much, they are used to companies selling mediocre products under the claims of new or improved, the professor refutes this point by saying that american users have trust in independent certifying agencies rather than companies own certification, the professor explains this by saying that american users will buy products from companies if they are certified by the independent certifying agencies.
Second, the article posits that american consumers are price minded, they will not spend more money in ecocertified wood(which will be expensive than normal wood) they will still prefer to use normal wood. however, the professor says that the price american consumers are price driven but they will still buy ecocertified wood even it is expensive. According to the professor the consumers consider price between 2 products when there is a huge gap betrween the prices if the difference is mere 5% which is in the case of normal wood and ecocertifeid wood, the consumers will buy ecocertified wood, as their values to save the environment also plays an important role in decision making of purchase of wood.
Third, the reading states that as the american companies don't sell their products outside USA they don't need ecocertification , THe professor opposes this point by explaining that when american companies will not pursue certification, the companies which are certified and are based outside USA will get a market to sell their eco products and the american companies will lose their consumers to the other non-american companies,which will be loss for the company.
To sum up professor completely refutes the claims made by the passage and says that american companies should get themself ecocertifeid and gives his reasons for it as explained above.
Grammar and spelling errors:
Line 1, column 233, Rule ID: EN_A_VS_AN
Message: Use 'an' instead of 'a' if the following word starts with a vowel sound, e.g. 'an article', 'an hour'
Suggestion: an
...er the professor explains the obtaining a ecocertification would be beneficial f...
^
Line 1, column 234, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...r the professor explains the obtaining a ecocertification would be beneficial for...
^^
Line 7, column 47, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
... the reading claims that american users dont trust advertising much, they are used t...
^^^^
Line 7, column 93, Rule ID: TO_NON_BASE[1]
Message: The verb after "to" should be in the base form: 'company'.
Suggestion: company
...rust advertising much, they are used to companies selling mediocre products under the cla...
^^^^^^^^^
Line 13, column 205, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: However
...y will still prefer to use normal wood. however, the professor says that the price amer...
^^^^^^^
Line 19, column 58, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
...g states that as the american companies dont sell their products outside USA they do...
^^^^
Line 19, column 100, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
...nt sell their products outside USA they dont need ecocertification , THe professor o...
^^^^
Line 19, column 126, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...side USA they dont need ecocertification , THe professor opposes this point by exp...
^^
Line 19, column 429, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma
Suggestion: , which
...mers to the other non-american companies,which will be loss for the company. T...
^^^^^^
Transition Words or Phrases used:
also, but, first, however, if, second, so, still, third, to sum up
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 14.0 10.4613686534 134% => OK
Auxiliary verbs: 15.0 5.04856512141 297% => Less auxiliary verb wanted.
Conjunction : 9.0 7.30242825607 123% => OK
Relative clauses : 14.0 12.0772626932 116% => OK
Pronoun: 28.0 22.412803532 125% => Less pronouns wanted
Preposition: 30.0 30.3222958057 99% => OK
Nominalization: 7.0 5.01324503311 140% => OK
Performance on vocabulary words:
No of characters: 1864.0 1373.03311258 136% => OK
No of words: 346.0 270.72406181 128% => OK
Chars per words: 5.38728323699 5.08290768461 106% => OK
Fourth root words length: 4.31289638616 4.04702891845 107% => OK
Word Length SD: 2.89548357435 2.5805825403 112% => OK
Unique words: 154.0 145.348785872 106% => OK
Unique words percentage: 0.445086705202 0.540411800872 82% => More unique words wanted or less content wanted.
syllable_count: 567.9 419.366225166 135% => OK
avg_syllables_per_word: 1.6 1.55342163355 103% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 3.25607064018 61% => OK
Article: 10.0 8.23620309051 121% => OK
Subordination: 1.0 1.25165562914 80% => OK
Conjunction: 0.0 1.51434878587 0% => OK
Preposition: 2.0 2.5761589404 78% => OK
Performance on sentences:
How many sentences: 7.0 13.0662251656 54% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 49.0 21.2450331126 231% => The Avg. Sentence Length is relatively long.
Sentence length SD: 123.887045328 49.2860985944 251% => The lengths of sentences changed so frequently.
Chars per sentence: 266.285714286 110.228320801 242% => Less chars_per_sentence wanted.
Words per sentence: 49.4285714286 21.698381199 228% => Less words per sentence wanted.
Discourse Markers: 9.42857142857 7.06452816374 133% => OK
Paragraphs: 5.0 4.09492273731 122% => OK
Language errors: 9.0 4.19205298013 215% => Less language errors wanted.
Sentences with positive sentiment : 1.0 4.33554083885 23% => More positive sentences wanted.
Sentences with negative sentiment : 3.0 4.45695364238 67% => OK
Sentences with neutral sentiment: 3.0 4.27373068433 70% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.104174025884 0.272083759551 38% => The similarity between the topic and the content is low.
Sentence topic coherence: 0.0562723903359 0.0996497079465 56% => OK
Sentence topic coherence SD: 0.022587984921 0.0662205650399 34% => Sentences are similar to each other.
Paragraph topic coherence: 0.0638749594075 0.162205337803 39% => Maybe some paragraphs are off the topic.
Paragraph topic coherence SD: 0.011536442266 0.0443174109184 26% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 28.7 13.3589403974 215% => Automated_readability_index is high.
flesch_reading_ease: 21.74 53.8541721854 40% => Flesch_reading_ease is low.
smog_index: 14.6 5.55761589404 263% => Smog_index is high.
flesch_kincaid_grade: 22.4 11.0289183223 203% => Flesch kincaid grade is high.
coleman_liau_index: 14.87 12.2367328918 122% => OK
dale_chall_readability_score: 8.81 8.42419426049 105% => OK
difficult_words: 60.0 63.6247240618 94% => OK
linsear_write_formula: 30.0 10.7273730684 280% => Linsear_write_formula is high.
gunning_fog: 21.6 10.498013245 206% => Gunning_fog is high.
text_standard: 15.0 11.2008830022 134% => OK
What are above readability scores?
---------------------
Write the essay in 20 minutes.
Rates: 66.6666666667 out of 100
Scores by essay e-grader: 20.0 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.