'The following is a memorandum from the business manager of a television station.
“Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station’s coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level.”
Write a response in which you discuss what specific evidence would be needed in order to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
In the mentioned memorandum, the author states that by restoring the time devoted to weather and local news to its former level the revenue will stop declining and the number of complaints will also drop.In this there are many assumptions taken in to consideration and if any one of it proves wrong than it will prove the statement wrong.
Firstly, the author has assumed that the complaints received about the weather and local news were about the less time provided to them , it may or may not be that case. there may be a instance that the complain is about the quality of news , incorrect news provided to the people or also about the news reporter. Assuming that people want more local news is wrong without any concrete results to support this claim.
The second assumption made by the author is about local business cancelling the contract due to less time devoted to local news and weather but the reality might be quite different there may be issue with contract or high rates demanded by the channel or the other channels providing competitive rates to advertisers that's why they are bailing. To analyse the advertiser's problem a detailed study is required about the advertiser's containing their reason for cancellation , any issues related to channel management or other competitors rates. these are the questions which should be answered first before coming to the conclusion.
It may also be that case that if the data taken into consideration before making the memorandum predicts that people are more interested in local news than listening to national news than this strengthen's the argument about bringing back local news.
So, by considering above mentioned assumptions taken by the author about people interest in local news and advertiser's bailing more data is needed to come to decision and assuming any data would not be a good business move by the television station.
Comments
Essay evaluation report
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argument 1 -- OK
argument 2 -- OK
argument 3 -- not OK. Need to argue against the conclusion always. For this topic it is:
Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level.
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Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 7 15
No. of Words: 317 350
No. of Characters: 1557 1500
No. of Different Words: 153 200
Fourth Root of Number of Words: 4.22 4.7
Average Word Length: 4.912 4.6
Word Length SD: 2.61 2.4
No. of Words greater than 5 chars: 101 100
No. of Words greater than 6 chars: 79 80
No. of Words greater than 7 chars: 58 40
No. of Words greater than 8 chars: 34 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 45.286 21.0
Sentence Length SD: 13.915 7.5
Use of Discourse Markers (%): 0.857 0.12
Sentence-Text Coherence: 0.499 0.35
Sentence-Para Coherence: 0.837 0.50
Sentence-Sentence Coherence: 0.139 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 205, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: In
...the number of complaints will also drop.In this there are many assumptions taken i...
^^
Line 3, column 136, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...ere about the less time provided to them , it may or may not be that case. there m...
^^
Line 3, column 171, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: There
... them , it may or may not be that case. there may be a instance that the complain is ...
^^^^^
Line 3, column 184, Rule ID: EN_A_VS_AN
Message: Use 'an' instead of 'a' if the following word starts with a vowel sound, e.g. 'an article', 'an hour'
Suggestion: an
...y or may not be that case. there may be a instance that the complain is about the...
^
Line 3, column 200, Rule ID: A_INFINITVE[1]
Message: Probably a wrong construction: a/the + infinitive
...that case. there may be a instance that the complain is about the quality of news , incorrec...
^^^^^^^^^^^^
Line 3, column 241, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...he complain is about the quality of news , incorrect news provided to the people o...
^^
Line 5, column 93, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...cal business cancelling the contract due to less time devoted to local news and w...
^^
Line 5, column 319, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: that's
...viding competitive rates to advertisers thats why they are bailing. To analyse the ad...
^^^^^
Line 5, column 362, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'advertisers'' or 'advertiser's'?
Suggestion: advertisers'; advertiser's
...ts why they are bailing. To analyse the advertisers problem a detailed study is required ab...
^^^^^^^^^^^
Line 5, column 473, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...containing their reason for cancellation , any issues related to channel managemen...
^^
Line 5, column 545, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: These
... management or other competitors rates. these are the questions which should be answe...
^^^^^
Transition Words or Phrases used:
also, but, first, firstly, if, may, second, so, then
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 17.0 19.6327345309 87% => OK
Auxiliary verbs: 11.0 12.9520958084 85% => OK
Conjunction : 13.0 11.1786427146 116% => OK
Relative clauses : 9.0 13.6137724551 66% => More relative clauses wanted.
Pronoun: 20.0 28.8173652695 69% => OK
Preposition: 44.0 55.5748502994 79% => OK
Nominalization: 9.0 16.3942115768 55% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1584.0 2260.96107784 70% => OK
No of words: 316.0 441.139720559 72% => More content wanted.
Chars per words: 5.01265822785 5.12650576532 98% => OK
Fourth root words length: 4.21620550194 4.56307096286 92% => OK
Word Length SD: 2.61938441495 2.78398813304 94% => OK
Unique words: 154.0 204.123752495 75% => More unique words wanted.
Unique words percentage: 0.487341772152 0.468620217663 104% => OK
syllable_count: 501.3 705.55239521 71% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 3.0 8.76447105788 34% => OK
Subordination: 0.0 2.70958083832 0% => More adverbial clause wanted.
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 9.0 19.7664670659 46% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 35.0 22.8473053892 153% => The Avg. Sentence Length is relatively long.
Sentence length SD: 88.6751597158 57.8364921388 153% => OK
Chars per sentence: 176.0 119.503703932 147% => OK
Words per sentence: 35.1111111111 23.324526521 151% => OK
Discourse Markers: 5.77777777778 5.70786347227 101% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 11.0 5.25449101796 209% => Less language errors wanted.
Sentences with positive sentiment : 3.0 8.20758483034 37% => More positive sentences wanted.
Sentences with negative sentiment : 5.0 6.88822355289 73% => OK
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.264895818479 0.218282227539 121% => OK
Sentence topic coherence: 0.119599457936 0.0743258471296 161% => OK
Sentence topic coherence SD: 0.065585080638 0.0701772020484 93% => OK
Paragraph topic coherence: 0.158526545935 0.128457276422 123% => OK
Paragraph topic coherence SD: 0.0462590800927 0.0628817314937 74% => OK
Essay readability:
automated_readability_index: 19.7 14.3799401198 137% => OK
flesch_reading_ease: 35.95 48.3550499002 74% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 16.9 12.197005988 139% => OK
coleman_liau_index: 12.37 12.5979740519 98% => OK
dale_chall_readability_score: 8.87 8.32208582834 107% => OK
difficult_words: 70.0 98.500998004 71% => More difficult words wanted.
linsear_write_formula: 17.5 12.3882235529 141% => OK
gunning_fog: 16.0 11.1389221557 144% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.