In an effort to encourage ecologically sustainable forestry practices, an international organizationstarted issuing certifications to wood companies that meet high ecological standards by conservingresources and recycling materials. Companies that receive

Essay topics:

In an effort to encourage ecologically sustainable forestry practices, an international organization

started issuing certifications to wood companies that meet high ecological standards by conserving

resources and recycling materials. Companies that receive this certification can attract customers

by advertising their products as “ecocertified.” Around the world, many wood companies have

adopted new, ecologically friendly practices in order to receive ecocertification. However, it is

unlikely that wood companies in the United States will do the same, for several reasons.

First, American consumers are exposed to so much advertising that they would not value or

even pay attention to the ecocertification label. Because so many mediocre products are labeled

“new” or “improved,” American consumers do not place much trust in advertising claims in general.

Second, ecocertified wood will be more expensive than uncertified wood because in order to

earn ecocertification, a wood company must pay to have its business examined by a certification

agency. This additional cost gets passed on to consumers. American consumers tend to be

strongly motivated by price, and therefore they are likely to choose cheaper uncertified wood

products. Accordingly, American wood companies will prefer to keep their prices low rather than

obtain ecocertification.

Third, although some people claim that it always makes good business sense for American

companies to keep up with the developments in the rest of the world, this argument is not

convincing. Pursuing certification would make sense for American wood companies only if they

marketed most of their products abroad. But that is not the case—American wood businesses sell

most of their products in the United States, catering to a very large customer base that is satisfied

with the merchandise.

The article states that it is not convinient that wood companies in United states will issue the economical certificates. However, the speaker explains that it is convinient to apply for eco certificate and refutes each of the author reasons.

First, The reading claims that the American consumers are exposed to much of the advertisements that they would not pay attention to the eco-certification label. The speaker opposes this by saying that the consumers are smart enogh to identify the ads. he says that the customer has confidence in independence.

Second, The reading posits that eco certified wood will be more expensive than uncerified wood. The speaker opposes this point by saying the price difference is very less. he states that the people are aware of the factors other than pricing, The Environmental factors are much important than that of little extra pricing.

Third, The reading claims that pursuing certificate cannot always makes good business sense. The author refutes this by saying that the international customers can be attracted by certification. he states that many international companies are intrested in eco certified wood. If they are providing the certification then many compnanies will invest the money for eco certified wood.

To sum up, Both the author and writer has conflicting views on eco certification. it is clear that they will have trouble findng the common ground on this issue.

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Average: 0.3 (1 vote)
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Comments

Grammar and spelling errors:
Line 1, column 177, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...peaker explains that it is convinient to apply for eco certificate and refutes ea...
^^
Line 3, column 67, Rule ID: TO_TOO[2]
Message: Did you mean 'too'?
Suggestion: too
...that the American consumers are exposed to much of the advertisements that they wo...
^^
Line 3, column 254, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: He
...rs are smart enogh to identify the ads. he says that the customer has confidence i...
^^
Line 5, column 173, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: He
...ying the price difference is very less. he states that the people are aware of the...
^^
Line 7, column 196, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: He
...mers can be attracted by certification. he states that many international companie...
^^
Line 9, column 83, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: It
...conflicting views on eco certification. it is clear that they will have trouble fi...
^^
Line 9, column 163, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...findng the common ground on this issue.
^^

Transition Words or Phrases used:
first, however, if, second, so, then, third, to sum up

Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments

Performance on Part of Speech:
To be verbs : 12.0 10.4613686534 115% => OK
Auxiliary verbs: 7.0 5.04856512141 139% => OK
Conjunction : 2.0 7.30242825607 27% => More conjunction wanted.
Relative clauses : 14.0 12.0772626932 116% => OK
Pronoun: 27.0 22.412803532 120% => Less pronouns wanted
Preposition: 19.0 30.3222958057 63% => OK
Nominalization: 8.0 5.01324503311 160% => OK

Performance on vocabulary words:
No of characters: 1206.0 1373.03311258 88% => OK
No of words: 228.0 270.72406181 84% => More content wanted.
Chars per words: 5.28947368421 5.08290768461 104% => OK
Fourth root words length: 3.88582923847 4.04702891845 96% => OK
Word Length SD: 2.93288263557 2.5805825403 114% => OK
Unique words: 119.0 145.348785872 82% => More unique words wanted.
Unique words percentage: 0.521929824561 0.540411800872 97% => OK
syllable_count: 371.7 419.366225166 89% => OK
avg_syllables_per_word: 1.6 1.55342163355 103% => OK

A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 3.25607064018 123% => OK
Article: 9.0 8.23620309051 109% => OK
Subordination: 1.0 1.25165562914 80% => OK
Conjunction: 0.0 1.51434878587 0% => OK
Preposition: 1.0 2.5761589404 39% => More preposition wanted as sentence beginning.

Performance on sentences:
How many sentences: 14.0 13.0662251656 107% => OK
Sentence length: 16.0 21.2450331126 75% => The Avg. Sentence Length is relatively short.
Sentence length SD: 28.0295944185 49.2860985944 57% => The essay contains lots of sentences with the similar length. More sentence varieties wanted.
Chars per sentence: 86.1428571429 110.228320801 78% => OK
Words per sentence: 16.2857142857 21.698381199 75% => OK
Discourse Markers: 3.85714285714 7.06452816374 55% => More transition words/phrases wanted.
Paragraphs: 5.0 4.09492273731 122% => OK
Language errors: 7.0 4.19205298013 167% => OK
Sentences with positive sentiment : 5.0 4.33554083885 115% => OK
Sentences with negative sentiment : 4.0 4.45695364238 90% => OK
Sentences with neutral sentiment: 5.0 4.27373068433 117% => OK
What are sentences with positive/Negative/neutral sentiment?

Coherence and Cohesion:
Essay topic to essay body coherence: 0.0920190775037 0.272083759551 34% => The similarity between the topic and the content is low.
Sentence topic coherence: 0.0344462437198 0.0996497079465 35% => Sentence topic similarity is low.
Sentence topic coherence SD: 0.0439287608297 0.0662205650399 66% => OK
Paragraph topic coherence: 0.0518155181286 0.162205337803 32% => Maybe some paragraphs are off the topic.
Paragraph topic coherence SD: 0.0465654414603 0.0443174109184 105% => OK

Essay readability:
automated_readability_index: 11.6 13.3589403974 87% => Automated_readability_index is low.
flesch_reading_ease: 55.24 53.8541721854 103% => OK
smog_index: 8.8 5.55761589404 158% => OK
flesch_kincaid_grade: 9.5 11.0289183223 86% => OK
coleman_liau_index: 13.11 12.2367328918 107% => OK
dale_chall_readability_score: 7.69 8.42419426049 91% => OK
difficult_words: 47.0 63.6247240618 74% => More difficult words wanted.
linsear_write_formula: 8.5 10.7273730684 79% => OK
gunning_fog: 8.4 10.498013245 80% => OK
text_standard: 9.0 11.2008830022 80% => OK
What are above readability scores?

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It is not exactly right on the topic in the view of e-grader. Maybe there is a wrong essay topic.

Rates: 3.33333333333 out of 100
Scores by essay e-grader: 1.0 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.