In an effort to encourage ecologically sustainable forestry practices, an international organization started issuing certifications to wood companies that meet high ecological standards by conserving resources and recycling materials. Companies that receive this certification can attract customers by advertising their products as "ecocertified." Around the world, many wood companies have adopted new, ecologically friendly practices in order to receive ecocertification. However, it is unlikely that wood companies in the United States will do the same, for several reasons.
First, American consumers are exposed to so much advertising that they would not value or even pay attention to the ecocertification label. Because so many mediocre products are labeled "new" or "improved," American consumers do not place much trust in advertising claims in general.
Second, ecocertified wood will be more expensive than uncertified wood because in order to earn ecocertification, a wood company must pay to have its business examined by a certification agency. This additional cost gets passed on to consumers. American consumers tend to be strongly motivated by price, and therefore they are likely to choose cheaper uncertified wood products. Accordingly, American wood companies will prefer to keep their prices low rather than obtain ecocertification.
Third, although some people claim that it always makes good business sense for American companies to keep up with the developments in the rest of the world, this argument is not convincing. Pursuing certification would make sense for American wood companies only if they marketed most of their products abroad. But that is not the case—American wood businesses sell most of their products in the United States, catering to a very large customer base that is satisfied with the merchandise.
Listening:-
Directions: Read the transcript.
Narrator: Now listen to part of a lecture on the topic you just read about.
Professor Well, despite what many people say, there's good reason to think that many American wood companies will eventually seek ecocertification for their wood products. First off, consumers in the United States don't treat all advertising the same. They distinguish between advertising claims that companies make about their own products and claims made by independent certification agencies. Americans have a lot of confidence in independent consumer agencies. Thus, ecologically minded Americans are likely to react very favorably to wood products ecologically certified by an independent organization with an international reputation for trustworthiness.
Second point—of course it's true that American consumers care a lot about price—who doesn't? But studies of how consumers make decisions show that price alone determines consumers' decisions only when the price of one competing product is much higher or lower than another. When the price difference between two products is small—say, less than five percent, as is the case with certified wood— Americans often do choose on factors other than price. And Americans are becoming increasingly convinced of the value of preserving and protecting the environment.
And third, U.S. wood companies should definitely pay attention to what's going on in the wood business internationally, not because of foreign consumers, but because of foreign competition. As I just told you, there's a good chance that many American consumers will be interested in ecocertified products. And guess what, if American companies are slow capturing those customers, you can be sure that foreign companies will soon start crowding into the American market, offering ecocertified wood that domestic companies don't.
The article introduces the topic of that the wood companies get certification to attracting customers by advertising their product is "Ecocertified". However, the wood companies in United Stated will not do the same. The lecturer in the listening passage disagrees. He believes that many American companies will seek eco-certification for their wood product and attack on each of the claims made in reading.
In the reading, the author begins by stating that American consumers have come to distrust frequently used advertising claims such as 'new 'or'improved, they won't pay attention to or trust the eco-certified label. The lecturer, however, disagrees. He states that American consumers do pay attention to claim about products when those claims are made by independent consumer agencies. He goes on to say that ecologically-minded Americans are reacted to wood products ecologically certified by an independent organization.
The author also claims that since eco-certification adds to the cost of a product, Americans would be unlikely to buy an eco-certified product and would choose cheaper, uncertified products. Again the lecture believes that there are flaws in the writer's argument. The speaker holds that this is true only if there is a big price difference between two similar products; if an eco-certified product costs only about five percent more, American consumers would accept this in order to buy the product that is better for the environment.
Another reason why the author feels that American companies sell their product mainly in the U.S., they do not need to complete in the rest of the world where eco-certification is desired by consumers. The professor in the writing passage is doubtful that this is accurate. He suggests that American companies must be ready to compete with foreign companies that will soon be selling eco-certified products in the U.S. market.
To sum up, both the writer and professor have conflicting views about Americans should receive eco-certification or not. so, it's clear that they will have trouble to finding common ground on this issue.
Grammar and spelling errors:
Line 5, column 247, Rule ID: POSSESIVE_APOSTROPHE[2]
Message: Possible typo: apostrophe is missing. Did you mean 'writers'' or 'writer's'?
Suggestion: writers'; writer's
...re believes that there are flaws in the writers argument. The speaker holds that this i...
^^^^^^^
Line 9, column 122, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: So
...hould receive eco-certification or not. so, its clear that they will have trouble ...
^^
Transition Words or Phrases used:
also, however, if, so, such as, to sum up
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 13.0 10.4613686534 124% => OK
Auxiliary verbs: 10.0 5.04856512141 198% => OK
Conjunction : 5.0 7.30242825607 68% => OK
Relative clauses : 16.0 12.0772626932 132% => OK
Pronoun: 30.0 22.412803532 134% => Less pronouns wanted
Preposition: 42.0 30.3222958057 139% => OK
Nominalization: 11.0 5.01324503311 219% => Less nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1787.0 1373.03311258 130% => OK
No of words: 330.0 270.72406181 122% => OK
Chars per words: 5.41515151515 5.08290768461 107% => OK
Fourth root words length: 4.26214759535 4.04702891845 105% => OK
Word Length SD: 3.31142802361 2.5805825403 128% => OK
Unique words: 173.0 145.348785872 119% => OK
Unique words percentage: 0.524242424242 0.540411800872 97% => OK
syllable_count: 556.2 419.366225166 133% => OK
avg_syllables_per_word: 1.7 1.55342163355 109% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 3.25607064018 215% => Less pronouns wanted as sentence beginning.
Article: 8.0 8.23620309051 97% => OK
Subordination: 1.0 1.25165562914 80% => OK
Conjunction: 0.0 1.51434878587 0% => OK
Preposition: 2.0 2.5761589404 78% => OK
Performance on sentences:
How many sentences: 16.0 13.0662251656 122% => OK
Sentence length: 20.0 21.2450331126 94% => OK
Sentence length SD: 64.0904816939 49.2860985944 130% => OK
Chars per sentence: 111.6875 110.228320801 101% => OK
Words per sentence: 20.625 21.698381199 95% => OK
Discourse Markers: 2.5625 7.06452816374 36% => More transition words/phrases wanted.
Paragraphs: 5.0 4.09492273731 122% => OK
Language errors: 2.0 4.19205298013 48% => OK
Sentences with positive sentiment : 7.0 4.33554083885 161% => OK
Sentences with negative sentiment : 7.0 4.45695364238 157% => OK
Sentences with neutral sentiment: 2.0 4.27373068433 47% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.129421325997 0.272083759551 48% => OK
Sentence topic coherence: 0.0478981254154 0.0996497079465 48% => OK
Sentence topic coherence SD: 0.0537220805349 0.0662205650399 81% => OK
Paragraph topic coherence: 0.0765452300167 0.162205337803 47% => OK
Paragraph topic coherence SD: 0.0368060551539 0.0443174109184 83% => OK
Essay readability:
automated_readability_index: 14.4 13.3589403974 108% => OK
flesch_reading_ease: 42.72 53.8541721854 79% => OK
smog_index: 8.8 5.55761589404 158% => OK
flesch_kincaid_grade: 12.3 11.0289183223 112% => OK
coleman_liau_index: 14.16 12.2367328918 116% => OK
dale_chall_readability_score: 8.03 8.42419426049 95% => OK
difficult_words: 71.0 63.6247240618 112% => OK
linsear_write_formula: 9.0 10.7273730684 84% => OK
gunning_fog: 10.0 10.498013245 95% => OK
text_standard: 9.0 11.2008830022 80% => OK
What are above readability scores?
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Write the essay in 20 minutes.
Rates: 85.0 out of 100
Scores by essay e-grader: 25.5 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.