In an effort to encourage ecologically sustainable forestry practices, an international organization started issuing certifications to wood companies that meet high ecological standards by conserving resources and recycling materials. Companies that receive this certification can attract customers by advertising their products as eco-certified. Around the world, many wood companies have adopted new, ecologically friendly practices in order to receive eco-certification. However, it is unlikely that wood companies in the United States will do the same, for several reasons.
First, American consumers are exposed to so much advertising that they would not value or even pay attention to the eco-certification label. Because so many mediocre products are labeled “new” or “improved”, American consumers do not place much trust in advertising claims in general.
Second, eco-certified wood will be more expensive than uncertified wood because in order to earn eco-certification, a wood company must pay to have its business examined by a certification agency. This additional cost gets passed on to consumers—American consumers tend to be strongly motivated by price, and therefore they are likely to choose cheaper uncertified wood products. Accordingly, American wood companies will prefer to keep their prices low rather than obtain eco-certification.
Third, although some people claim that it always makes good business sense for American companies to keep up with the developments in the rest of the world, this argument is not convincing. Pursuing certification would make sense forAmerican wood companies only if they marketed most of their products abroad. But that is not the case,American wood businesses sell most of their products in the United States, catering to a very large customer base that is satisfied with the merchandise.
The reading states that although many wood companies try to be eco-certified in order to attract their customers, in the united states wood companies do not react the same. The lecturer, however, finds the idea dubious and casts doubt on the reasons proposed by the reading passage.
The author argues that the american customers do not trust the adverisements because most of them claim to be new or improved. Conversely, the lecturer brings up the idea that american customers do not treat with all advertisements in a same way and according to the agency they are related, people trust on some products' advertisement.
Furthermore, the reading passage holds the view that cost of money is very important for american, so due to the fact that eco-certified products cost more, they are not intended to buy these kind of products. On the contrary, the professsor underlines the fact that money is important for all people and the american are not the exception of this fact. People are more intended to buy the cheaper product in a case that the differece is high, but in the situation of lower than 5 percent difference they are more likely to buy the certified expensive product.
Finally, the reading asserts that being a eco-certified company can play a role when the companies tend to sell their products abroad, but in the united states following certidication would not be helpful fo their market. In contrast, the speaker dismisses this issue due to the fact that the companies tend to follow certification not only for their customers in local places, but also because add for their competition all around the world. So, in un the united states companies pursue cerification to stay in the business.
Grammar and spelling errors:
Line 2, column 1, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...asons proposed by the reading passage. The author argues that the american custome...
^^^
Line 2, column 93, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... trust the adverisements because most of them claim to be new or improved. Conver...
^^
Line 2, column 233, Rule ID: IN_A_X_MANNER[1]
Message: Consider replacing "in a same way" with adverb for "same"; eg, "in a hasty manner" with "hastily".
...rs do not treat with all advertisements in a same way and according to the agency they are re...
^^^^^^^^^^^^^
Line 2, column 314, Rule ID: POSSESIVE_APOSTROPHE[2]
Message: Possible typo: apostrophe is missing. Did you mean 'products'' or 'product's'?
Suggestion: products'; product's
... they are related, people trust on some products advertisement. Furthermore, the readin...
^^^^^^^^
Line 3, column 187, Rule ID: THIS_NNS[2]
Message: Did you mean 'this kind' or 'these kinds'?
Suggestion: this kind; these kinds
...cost more, they are not intended to buy these kind of products. On the contrary, the profe...
^^^^^^^^^^
Line 4, column 41, Rule ID: EN_A_VS_AN
Message: Use 'an' instead of 'a' if the following word starts with a vowel sound, e.g. 'an article', 'an hour'
Suggestion: an
...Finally, the reading asserts that being a eco-certified company can play a role w...
^
Transition Words or Phrases used:
also, but, conversely, finally, furthermore, however, if, so, in contrast, kind of, on the contrary
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 12.0 10.4613686534 115% => OK
Auxiliary verbs: 2.0 5.04856512141 40% => OK
Conjunction : 7.0 7.30242825607 96% => OK
Relative clauses : 10.0 12.0772626932 83% => OK
Pronoun: 21.0 22.412803532 94% => OK
Preposition: 34.0 30.3222958057 112% => OK
Nominalization: 8.0 5.01324503311 160% => OK
Performance on vocabulary words:
No of characters: 1425.0 1373.03311258 104% => OK
No of words: 288.0 270.72406181 106% => OK
Chars per words: 4.94791666667 5.08290768461 97% => OK
Fourth root words length: 4.11953428781 4.04702891845 102% => OK
Word Length SD: 2.80591435756 2.5805825403 109% => OK
Unique words: 149.0 145.348785872 103% => OK
Unique words percentage: 0.517361111111 0.540411800872 96% => OK
syllable_count: 445.5 419.366225166 106% => OK
avg_syllables_per_word: 1.5 1.55342163355 97% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 1.0 3.25607064018 31% => OK
Article: 8.0 8.23620309051 97% => OK
Subordination: 0.0 1.25165562914 0% => More adverbial clause wanted.
Conjunction: 3.0 1.51434878587 198% => OK
Preposition: 4.0 2.5761589404 155% => OK
Performance on sentences:
How many sentences: 10.0 13.0662251656 77% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 28.0 21.2450331126 132% => The Avg. Sentence Length is relatively long.
Sentence length SD: 48.4619438322 49.2860985944 98% => OK
Chars per sentence: 142.5 110.228320801 129% => OK
Words per sentence: 28.8 21.698381199 133% => OK
Discourse Markers: 9.9 7.06452816374 140% => OK
Paragraphs: 4.0 4.09492273731 98% => OK
Language errors: 6.0 4.19205298013 143% => OK
Sentences with positive sentiment : 6.0 4.33554083885 138% => OK
Sentences with negative sentiment : 3.0 4.45695364238 67% => OK
Sentences with neutral sentiment: 1.0 4.27373068433 23% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.0822474020031 0.272083759551 30% => The similarity between the topic and the content is low.
Sentence topic coherence: 0.0339777079474 0.0996497079465 34% => Sentence topic similarity is low.
Sentence topic coherence SD: 0.0407863578868 0.0662205650399 62% => OK
Paragraph topic coherence: 0.0512831660044 0.162205337803 32% => Maybe some paragraphs are off the topic.
Paragraph topic coherence SD: 0.046881139923 0.0443174109184 106% => OK
Essay readability:
automated_readability_index: 16.3 13.3589403974 122% => OK
flesch_reading_ease: 51.52 53.8541721854 96% => OK
smog_index: 8.8 5.55761589404 158% => OK
flesch_kincaid_grade: 13.0 11.0289183223 118% => OK
coleman_liau_index: 12.02 12.2367328918 98% => OK
dale_chall_readability_score: 8.26 8.42419426049 98% => OK
difficult_words: 59.0 63.6247240618 93% => OK
linsear_write_formula: 14.0 10.7273730684 131% => OK
gunning_fog: 13.2 10.498013245 126% => OK
text_standard: 13.0 11.2008830022 116% => OK
What are above readability scores?
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It is not exactly right on the topic in the view of e-grader. Maybe there is a wrong essay topic.
Rates: 3.33333333333 out of 100
Scores by essay e-grader: 1.0 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.