Many consumers ignore commercial advertisements. In response, advertising companies have started using a new tactic, called “buzzing.” The advertisers hire people—buzzers—who personally promote (buzz) products to people they know or meet. The key part is that the buzzers do not reveal that they are being paid to promote anything. They behave as though they were just spontaneously praising a product during normal conversation. Buzzing has generated a lot of controversy, and many critics would like to see it banned.
First, the critics complain that consumers should know whether a person praising a product is being paid to praise the product. Knowing this makes a big difference: we expect the truth from people who we believe do not have any motive for misleading us. But with buzzing what you hear is just paid advertising, which may well give a person incorrect information about the buzzed product.
Second, since buzzers pretend they are just private individuals, consumers listen to their endorsements less critically than they should. With advertisements in print or on TV, the consumer is on guard for questionable claims or empty descriptions such as “new and improved.” But when consumers do not know they are being lobbied, they may accept claims they would otherwise be suspicious of. This may suit the manufacturers, but it could really harm consumers. And worst of all is the harmful effect that buzzing is likely to have on social relationships. Once we become aware that people we meet socially may be buzzers with a hidden agenda, we will become less trustful of people in general. So buzzing will result in the spread of mistrust and the expectation of dishonesty.
The author of the reading passage believes that buzzing should be banned because of its bad consequences on the consumers. Supporting his opinion, he provides three reasons. The lecturer, however, rejects his arguments as follows.
To begin with, the author of the reading passage asserts that with buzzing you will give incorrect information about products. Everything that the buzzers use for advertising is nothing but lie. The lecturer however, rebuts this argument and states that the buzzers, in fact, are the real consumers who are satisfied of a specific product. they really believe that the product is great. they are hired because they had a good experience with their purchasing. Therefore they can tell the truth about the service or product. this is in sharp contrast to the reading's arguments about the dishonesty of the buzzers about the products.
In addition, unlike the writer who maintains that the people listen to the buzzers' talks less critically that could lead them to wrong decisions about purchasing the products, the lecturer is of the opinion that people ask a lot of questions about prices, quality and so forth. Thus, they do not simply accept what their friends or their relatives tell them. this is also in direct contradiction to the reading reasoning regarding the immediate trust of the people to the buzzers.
Finally, while the author states that the buzzing leads to dishonesty and distrustfulness in society and have negative effect on personal relationships, the student refutes this claim and points out that the companies are able to hire the buzzers just for their good and effective products. In fact, if a product has low quality, the company cannot use the buzzers. Hence, the consumers will have a good experience by purchasing the buzzed products; so it will contribute to increase in thrust between the individuals. this is again, another blow to the integrity of the argument put forth by the author of the reading passage.
For these reasons, the lecturer dismisses the author's arguments as unconvincing
Grammar and spelling errors:
Line 5, column 341, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: They
...ho are satisfied of a specific product. they really believe that the product is grea...
^^^^
Line 5, column 388, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: They
...ally believe that the product is great. they are hired because they had a good exper...
^^^^
Line 5, column 461, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Therefore,
... good experience with their purchasing. Therefore they can tell the truth about the servi...
^^^^^^^^^
Line 5, column 525, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: This
...the truth about the service or product. this is in sharp contrast to the readings ar...
^^^^
Line 9, column 360, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: This
...r friends or their relatives tell them. this is also in direct contradiction to the ...
^^^^
Line 13, column 520, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: This
...ease in thrust between the individuals. this is again, another blow to the integrity...
^^^^
Transition Words or Phrases used:
also, but, finally, hence, however, if, really, regarding, so, therefore, thus, while, in addition, in fact, to begin with
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 11.0 10.4613686534 105% => OK
Auxiliary verbs: 7.0 5.04856512141 139% => OK
Conjunction : 9.0 7.30242825607 123% => OK
Relative clauses : 12.0 12.0772626932 99% => OK
Pronoun: 33.0 22.412803532 147% => Less pronouns wanted
Preposition: 43.0 30.3222958057 142% => OK
Nominalization: 7.0 5.01324503311 140% => OK
Performance on vocabulary words:
No of characters: 1741.0 1373.03311258 127% => OK
No of words: 335.0 270.72406181 124% => OK
Chars per words: 5.19701492537 5.08290768461 102% => OK
Fourth root words length: 4.27820116611 4.04702891845 106% => OK
Word Length SD: 2.70142821726 2.5805825403 105% => OK
Unique words: 178.0 145.348785872 122% => OK
Unique words percentage: 0.531343283582 0.540411800872 98% => OK
syllable_count: 517.5 419.366225166 123% => OK
avg_syllables_per_word: 1.5 1.55342163355 97% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 3.25607064018 215% => Less pronouns wanted as sentence beginning.
Article: 9.0 8.23620309051 109% => OK
Subordination: 2.0 1.25165562914 160% => OK
Conjunction: 0.0 1.51434878587 0% => OK
Preposition: 4.0 2.5761589404 155% => OK
Performance on sentences:
How many sentences: 18.0 13.0662251656 138% => OK
Sentence length: 18.0 21.2450331126 85% => The Avg. Sentence Length is relatively short.
Sentence length SD: 67.84459366 49.2860985944 138% => OK
Chars per sentence: 96.7222222222 110.228320801 88% => OK
Words per sentence: 18.6111111111 21.698381199 86% => OK
Discourse Markers: 6.77777777778 7.06452816374 96% => OK
Paragraphs: 5.0 4.09492273731 122% => OK
Language errors: 6.0 4.19205298013 143% => OK
Sentences with positive sentiment : 8.0 4.33554083885 185% => OK
Sentences with negative sentiment : 8.0 4.45695364238 179% => OK
Sentences with neutral sentiment: 2.0 4.27373068433 47% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.171480626085 0.272083759551 63% => OK
Sentence topic coherence: 0.0526033664162 0.0996497079465 53% => OK
Sentence topic coherence SD: 0.0421280698546 0.0662205650399 64% => OK
Paragraph topic coherence: 0.0777982195132 0.162205337803 48% => OK
Paragraph topic coherence SD: 0.05893978458 0.0443174109184 133% => OK
Essay readability:
automated_readability_index: 12.4 13.3589403974 93% => Automated_readability_index is low.
flesch_reading_ease: 61.67 53.8541721854 115% => OK
smog_index: 3.1 5.55761589404 56% => Smog_index is low.
flesch_kincaid_grade: 9.1 11.0289183223 83% => OK
coleman_liau_index: 12.88 12.2367328918 105% => OK
dale_chall_readability_score: 8.39 8.42419426049 100% => OK
difficult_words: 82.0 63.6247240618 129% => OK
linsear_write_formula: 6.5 10.7273730684 61% => OK
gunning_fog: 9.2 10.498013245 88% => OK
text_standard: 9.0 11.2008830022 80% => OK
What are above readability scores?
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Write the essay in 20 minutes.
Rates: 71.6666666667 out of 100
Scores by essay e-grader: 21.5 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.