Many people dream of owning their own business but are afraid of the risks, instead of
starting a new business, however, one can buy a franchise. A franchise is a license
issued by a large, usually well-known, company to a small business owner. Under the
license, the owner acquires the right to use the company's brand name and agrees to sell
its products. In return, the franchising company receives a percent of the sales.
A franchise businesses problem for first-time business owners is finding reliable suppliers of the goods
and services they need: equipment, raw materials, maintenance, etc. It is easy to choose
the wrong supplier, and doing so can be costly. Buying a franchise eliminates much of
this problem. Most franchising companies have already found reliable suppliers, and
franchise contracts typically specify which suppliers are to be used. is challenged protects
franchise owners from the risk of serious losses.
Another advantage of a franchise is that it can save a new business a lot of money on
advertising. Advertising one's product to potential customers is a crucial factor in a
business's success. A franchise owner, however, sells an already the and recognized
brand and also gets the benefit of sophisticated and expensive advertising paid by the
parent company.
Finally, a franchise offers more security than starting an independent (non-franchise)
business. The failure rate for starting independent businesses is very high during the
first few years; the failure rate for starting franchises is much lower. Finding one's own
way in today's competitive business environment is difficult, and buying a franchise
allows an inexperienced business owner to use a proven business model.
The reading passage elucidates the benefits of buying a franchise as an option of owning businesses. It corroborates this claim using three well-defined justifications. The speaker, however, citing results from a recently concluded study, is skeptical about this notion and goes on to challenge each of the claims as described below.
First, to counter the claim of getting the support of reliable suppliers that are already owned by the franchise, the speaker states that the goods are overpriced. She explains how the owners are not allowed to purchase similar goods and services that are comparatively cheaper. Hence, the idea of protection of franchise owners from possible losses seem to be shattered by the speaker.
Second, the passage claims that by investing in a franchise, new businesses are potentially able to save a huge sum of money on advertising, considering the fact that franchises sell a pre-existing popular brand. The speaker is quick to refute this logic. She quotes the research findings that state that franchises do not actually advertise businesses. Rather, they advertise products. Thus, this does not benefit the individual bussiness.
Lastly, the speaker ridicules the claim of franchises providing enhanced security than that of its nonfranchise counterpart. She suggests that already existing independent businesses are the most secure options, not franchises. She supports the claim by drawing results from the research that suggest independent businesses having twice more success rate in the first four year, as compared to franchises.
Both the discussion, although diametrically opposite in their views, raise very important ideas on potential investments of first time businesses.
Transition Words or Phrases used:
actually, first, hence, however, if, lastly, second, thus, well
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 9.0 10.4613686534 86% => OK
Auxiliary verbs: 0.0 5.04856512141 0% => OK
Conjunction : 2.0 7.30242825607 27% => More conjunction wanted.
Relative clauses : 10.0 12.0772626932 83% => OK
Pronoun: 22.0 22.412803532 98% => OK
Preposition: 35.0 30.3222958057 115% => OK
Nominalization: 1.0 5.01324503311 20% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1470.0 1373.03311258 107% => OK
No of words: 261.0 270.72406181 96% => OK
Chars per words: 5.63218390805 5.08290768461 111% => OK
Fourth root words length: 4.0193898071 4.04702891845 99% => OK
Word Length SD: 3.01969188332 2.5805825403 117% => OK
Unique words: 158.0 145.348785872 109% => OK
Unique words percentage: 0.605363984674 0.540411800872 112% => OK
syllable_count: 446.4 419.366225166 106% => OK
avg_syllables_per_word: 1.7 1.55342163355 109% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 3.25607064018 215% => Less pronouns wanted as sentence beginning.
Article: 7.0 8.23620309051 85% => OK
Subordination: 2.0 1.25165562914 160% => OK
Conjunction: 0.0 1.51434878587 0% => OK
Preposition: 2.0 2.5761589404 78% => OK
Performance on sentences:
How many sentences: 15.0 13.0662251656 115% => OK
Sentence length: 17.0 21.2450331126 80% => The Avg. Sentence Length is relatively short.
Sentence length SD: 50.403262681 49.2860985944 102% => OK
Chars per sentence: 98.0 110.228320801 89% => OK
Words per sentence: 17.4 21.698381199 80% => OK
Discourse Markers: 4.2 7.06452816374 59% => More transition words/phrases wanted.
Paragraphs: 5.0 4.09492273731 122% => OK
Language errors: 0.0 4.19205298013 0% => OK
Sentences with positive sentiment : 6.0 4.33554083885 138% => OK
Sentences with negative sentiment : 4.0 4.45695364238 90% => OK
Sentences with neutral sentiment: 5.0 4.27373068433 117% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.145847680721 0.272083759551 54% => OK
Sentence topic coherence: 0.04471901888 0.0996497079465 45% => OK
Sentence topic coherence SD: 0.0407544499764 0.0662205650399 62% => OK
Paragraph topic coherence: 0.0727393091902 0.162205337803 45% => OK
Paragraph topic coherence SD: 0.0273661139859 0.0443174109184 62% => OK
Essay readability:
automated_readability_index: 13.8 13.3589403974 103% => OK
flesch_reading_ease: 45.76 53.8541721854 85% => OK
smog_index: 8.8 5.55761589404 158% => OK
flesch_kincaid_grade: 11.1 11.0289183223 101% => OK
coleman_liau_index: 15.08 12.2367328918 123% => OK
dale_chall_readability_score: 9.74 8.42419426049 116% => OK
difficult_words: 87.0 63.6247240618 137% => OK
linsear_write_formula: 8.5 10.7273730684 79% => OK
gunning_fog: 8.8 10.498013245 84% => OK
text_standard: 9.0 11.2008830022 80% => OK
What are above readability scores?
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Rates: 90.0 out of 100
Scores by essay e-grader: 27.0 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.