Many people dream of owning their own business but are afraid of
the risks. Instead of starting a new business, however, one can buy a
franchise. A franchise is a license issued by a large, usually well-known,
company to a small business owner. Under the license, the owner
acquires the right to use the company’s brand name and agrees to sell its
products. In return, the franchising company receives a percent of the
sales.
A major problem for first-time business owners is finding reliable
suppliers of the goods and services they need: equipment, raw materials,
maintenance, etc. It is easy to choose the wrong supplier, and doing so
can be costly. Buying a franchise eliminates much of this problem. Most
franchising companies have already found reliable suppliers, and
franchise contracts typically specify which suppliers are to be used. This
protects franchise owners from the risk of serious losses.
Another advantage of a franchise is that it can save a new business a
lot of money on advertising. Advertising one’s product to potential
customers is a crucial factor in a business’s success. A franchise owner,
however, sells an already popular and recognized brand and also gets the
benefit of sophisticated and expensive advertising paid by the parent
company.
Finally, a franchise offers more security than starting an independent
(nonfranchise) business. The failure rate for starting independent
businesses is very high during the first few years; the failure rate for
starting franchises is much lower. Finding one’s own way in today’s
competitive business environment is difficult, and buying a franchise
allows an inexperienced business owner to use a proven business model.
The reading article and the lecture both discuss about the franchise business, wherein a temporary license is issued by already established business entrepreneurs to small owners.The author in the passage suggests that franchise business really serves initial business owners who has the willingness to start business but are intimidated by the risks that accompanies every starting business. The lecture disputes such claim suggesting that franchise business brings greater losses to people, rather they could earn more gains from starting of their own individual business. Various reasons stated by the passage to establish its claim are opposed by the lecturer in several ways.
Firstly, the author mentions that franchise business provides initial owners with an already set list of bonafide suppliers which prevents them from getting cheated in the initial stages. But the lecturer refutes such claim stating that in franchise business the owners are limited to buy only certain particular goods and services as prescribed by the franchise which are mostly expensive and prevents them from buying cost effective inputs from other suppliers.
Secondly, the reading passage stipulates that business owners can save advertisement cost because the franchise already advertises their products. However the lecturer states that the first time owners has to bear 6% of total sales which aggregates to be much more than the cost they could bear for advertisement of their own goods for their own business rather that franchisee brand.
Finally, author put forth that franchisee are secured enough as they already have established goodwill in the market. But the lecturer opposes such view stating that an alternative study shows buying established business from some owners eager to sell their set up business can fetch more profit than franchise and in the first 4 years that business can really be run by the owner in its own name.
Grammar and spelling errors:
Line 1, column 180, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: The
... business entrepreneurs to small owners.The author in the passage suggests that fra...
^^^
Line 1, column 394, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...at accompanies every starting business. The lecture disputes such claim suggesting ...
^^^
Line 1, column 682, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...pposed by the lecturer in several ways. Firstly, the author mentions that franch...
^^^^^
Line 5, column 148, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: However,
...hise already advertises their products. However the lecturer states that the first time...
^^^^^^^
Transition Words or Phrases used:
but, finally, first, firstly, however, really, second, secondly, so, as to, in particular
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 8.0 10.4613686534 76% => OK
Auxiliary verbs: 5.0 5.04856512141 99% => OK
Conjunction : 7.0 7.30242825607 96% => OK
Relative clauses : 15.0 12.0772626932 124% => OK
Pronoun: 23.0 22.412803532 103% => OK
Preposition: 33.0 30.3222958057 109% => OK
Nominalization: 2.0 5.01324503311 40% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1640.0 1373.03311258 119% => OK
No of words: 302.0 270.72406181 112% => OK
Chars per words: 5.43046357616 5.08290768461 107% => OK
Fourth root words length: 4.1687104957 4.04702891845 103% => OK
Word Length SD: 2.57177993134 2.5805825403 100% => OK
Unique words: 154.0 145.348785872 106% => OK
Unique words percentage: 0.509933774834 0.540411800872 94% => More unique words wanted or less content wanted.
syllable_count: 495.9 419.366225166 118% => OK
avg_syllables_per_word: 1.6 1.55342163355 103% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 0.0 3.25607064018 0% => OK
Article: 5.0 8.23620309051 61% => OK
Subordination: 0.0 1.25165562914 0% => More adverbial clause wanted.
Conjunction: 2.0 1.51434878587 132% => OK
Preposition: 0.0 2.5761589404 0% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 9.0 13.0662251656 69% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 33.0 21.2450331126 155% => The Avg. Sentence Length is relatively long.
Sentence length SD: 86.8495221989 49.2860985944 176% => OK
Chars per sentence: 182.222222222 110.228320801 165% => OK
Words per sentence: 33.5555555556 21.698381199 155% => OK
Discourse Markers: 9.88888888889 7.06452816374 140% => OK
Paragraphs: 4.0 4.09492273731 98% => OK
Language errors: 4.0 4.19205298013 95% => OK
Sentences with positive sentiment : 5.0 4.33554083885 115% => OK
Sentences with negative sentiment : 2.0 4.45695364238 45% => More negative sentences wanted.
Sentences with neutral sentiment: 2.0 4.27373068433 47% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.360661310774 0.272083759551 133% => OK
Sentence topic coherence: 0.152018526274 0.0996497079465 153% => OK
Sentence topic coherence SD: 0.103015733034 0.0662205650399 156% => OK
Paragraph topic coherence: 0.230287860736 0.162205337803 142% => OK
Paragraph topic coherence SD: 0.0507667550979 0.0443174109184 115% => OK
Essay readability:
automated_readability_index: 20.9 13.3589403974 156% => OK
flesch_reading_ease: 37.98 53.8541721854 71% => OK
smog_index: 8.8 5.55761589404 158% => OK
flesch_kincaid_grade: 16.2 11.0289183223 147% => OK
coleman_liau_index: 14.81 12.2367328918 121% => OK
dale_chall_readability_score: 8.93 8.42419426049 106% => OK
difficult_words: 70.0 63.6247240618 110% => OK
linsear_write_formula: 19.0 10.7273730684 177% => OK
gunning_fog: 15.2 10.498013245 145% => OK
text_standard: 9.0 11.2008830022 80% => OK
What are above readability scores?
---------------------
Rates: 85.0 out of 100
Scores by essay e-grader: 25.5 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.