The reading offers an idea that the world wood businesses are focusing on ecocertification label instead of the American wood industry. The lecture holds different opinions on the contrary.
Albeit the reading claims that the American consumers do not trust the advertising for the amount of advertising is too much and there are only normal products with unrealistic advertising words such as new or improved. The lecture believes that the American consumers do not value the advertisements the same and they can distinguish the differences. Moreover, there are some independent organizations in the USA which are trustworthy enough to be rely on.
Secondly, the reading mentions when wood businesses have to pay for examination from certification agency, the extra fee will reflect on the price and prevent consumers from buying the products. Nonetheless, the lecture opposes this idea since studies had shown only when the price differences are up to five percent or more will the consumers tend to buy the same products with lower prices. To preserving and protecting the environment is important for consumer and mere price gap is fine for them to buy products with ecocertification label.
Lastly, the reading declares that the American wood businesses do not care the world trend on ecocertification label because they have large customer base in the USA. The lecture rebuts it by the fact that the foreign wood companies are threatening the local producers and have the possibilities to crowd into the USA market which can force the American wood businesses to face the ecocertification issue.
The reading offers an idea that the world wood businesses are focusing on ecocertification label instead of the American wood industry. The lecture holds different opinions on the contrary.
Albeit the reading claims that the American consumers do not trust the advertising for the amount of advertising is too much and there are only normal products with unrealistic advertising words such as new or improved. The lecture believes that the American consumers do not value the advertisements the same and they can distinguish the differences. Moreover, there are some independent organizations in the USA which are trustworthy enough to be rely on.
Secondly, the reading mentions when wood businesses have to pay for examination from certification agency, the extra fee will reflect on the price and prevent consumers from buying the products. Nonetheless, the lecture disputes this idea since studies had shown only when the price differences are up to five percent or more will the consumers tend to buy the same products with lower prices. To preserving and protecting the environment is important for consumer and small price gap is fine for them to buy products with ecocertification label.
Lastly, the reading declares that the American wood businesses do not care the world trend on ecocertification label because they have large customer base in the USA. The lecture rebuts it by the fact that the foreign wood companies are threatening the local producers and have the possibilities to crowd into the USA market which can force the American wood businesses to face the ecocertification issue.
Transition Words or Phrases used:
but, if, lastly, moreover, nonetheless, second, secondly, so, such as, on the contrary
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 10.0 10.4613686534 96% => OK
Auxiliary verbs: 4.0 5.04856512141 79% => OK
Conjunction : 8.0 7.30242825607 110% => OK
Relative clauses : 9.0 12.0772626932 75% => More relative clauses wanted.
Pronoun: 10.0 22.412803532 45% => OK
Preposition: 26.0 30.3222958057 86% => OK
Nominalization: 7.0 5.01324503311 140% => OK
Performance on vocabulary words:
No of characters: 1351.0 1373.03311258 98% => OK
No of words: 256.0 270.72406181 95% => More content wanted.
Chars per words: 5.27734375 5.08290768461 104% => OK
Fourth root words length: 4.0 4.04702891845 99% => OK
Word Length SD: 3.0774482719 2.5805825403 119% => OK
Unique words: 137.0 145.348785872 94% => More unique words wanted.
Unique words percentage: 0.53515625 0.540411800872 99% => OK
syllable_count: 434.7 419.366225166 104% => OK
avg_syllables_per_word: 1.7 1.55342163355 109% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 0.0 3.25607064018 0% => OK
Article: 8.0 8.23620309051 97% => OK
Subordination: 0.0 1.25165562914 0% => More adverbial clause wanted.
Conjunction: 0.0 1.51434878587 0% => OK
Preposition: 1.0 2.5761589404 39% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 10.0 13.0662251656 77% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 25.0 21.2450331126 118% => OK
Sentence length SD: 53.1007532903 49.2860985944 108% => OK
Chars per sentence: 135.1 110.228320801 123% => OK
Words per sentence: 25.6 21.698381199 118% => OK
Discourse Markers: 8.6 7.06452816374 122% => OK
Paragraphs: 4.0 4.09492273731 98% => OK
Language errors: 0.0 4.19205298013 0% => OK
Sentences with positive sentiment : 3.0 4.33554083885 69% => OK
Sentences with negative sentiment : 5.0 4.45695364238 112% => OK
Sentences with neutral sentiment: 2.0 4.27373068433 47% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.485364603275 0.272083759551 178% => OK
Sentence topic coherence: 0.191801493692 0.0996497079465 192% => OK
Sentence topic coherence SD: 0.166551021825 0.0662205650399 252% => The coherence between sentences is low.
Paragraph topic coherence: 0.335466242365 0.162205337803 207% => OK
Paragraph topic coherence SD: 0.22138878624 0.0443174109184 500% => More connections among paragraphs wanted.
Essay readability:
automated_readability_index: 16.2 13.3589403974 121% => OK
flesch_reading_ease: 37.64 53.8541721854 70% => OK
smog_index: 11.2 5.55761589404 202% => Smog_index is high.
flesch_kincaid_grade: 14.2 11.0289183223 129% => OK
coleman_liau_index: 13.64 12.2367328918 111% => OK
dale_chall_readability_score: 8.33 8.42419426049 99% => OK
difficult_words: 56.0 63.6247240618 88% => OK
linsear_write_formula: 12.5 10.7273730684 117% => OK
gunning_fog: 12.0 10.498013245 114% => OK
text_standard: 12.0 11.2008830022 107% => OK
What are above readability scores?
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Rates: 76.6666666667 out of 100
Scores by essay e-grader: 23.0 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.