The reading passage and the lecture are talking about people who buy franchise from other companies to begin there own business. The author claims several advantages from buying franchise. However, the professor casts doubt on claim made in article. She has different opinions about franchising.
In the beginning, the author states, franchise provide owners with specific reliable suppliers who provide them with goods and services, so this will protect franchise owners from the risk of serious losses. This statement is challenged by professor. She mentions, owner will be enforced to buy from those suppliers that franchising company deal with. However, there are many other places which might offer fair prices lower than suppliers cost.
In addition, the writer asserts, franchising owner can benefit from saving a lot of money by omits advertisement since franchising companies are already known. The lecturer in the other hand refutes this notion. She elaborates on the contract between franchise owners and company to give them 6% from their sales for advertising services. Moreover, franchising companies will not spend these money for owners products, but, for advertising their businesses.
Finally, the author contends, franchise provide more security than independent business. It will increase the rate of success in first year. The professor contradicts this idea. She points out, franchise owner will affect by all franchising companies. Owners might losses their money in first year. Furthermore, there is a third option which is not mentioned. People can buy business directly from other independent owners and be assure this business will gain money more than buying from franchising companies.
The author talks about the advantages of franchise over starting a new business. However, the lecturer discusses the weaknesses of the author points, and continues by showing a third option that could has a high chance of success.
First, the author states that franchise is a good choice to overcome the problem of finding a supplier which could lead to an extra cost. In contrast, the lecturer clears that in franchise the company forces the customer to buy specific services that are overpriced, and eventually he will be paying more many on things cost less.
Second, the author talks about the benifit of franchise in saving money that is spend on advertising. According to the lecturer, the franchise owner is not advertising the customer product, but his brand and his own business, so if the customer pay for example, half of this amount of money, he will get much more benifit.
Finally, the author explains that a franchise offers more security than opening a new business. In other hand, the lecturer says that even though the franchise is more secure, but it is not the least risky choice. In response the lecturer suggests buying an already existing business as an alternative choice whice has almost twice chance of success.
Grammar and spelling errors:
Line 1, column 202, Rule ID: DID_BASEFORM[2]
Message: The verb 'could' requires the base form of the verb: 'have'
Suggestion: have
...es by showing a third option that could has a high chance of success. First...
^^^
Line 9, column 81, Rule ID: BEEN_PART_AGREEMENT[1]
Message: Consider using a past participle here: 'spent'.
Suggestion: spent
...it of franchise in saving money that is spend on advertising. According to the lectur...
^^^^^
Transition Words or Phrases used:
but, finally, first, however, if, second, so, third, for example, in contrast
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 7.0 10.4613686534 67% => OK
Auxiliary verbs: 4.0 5.04856512141 79% => OK
Conjunction : 5.0 7.30242825607 68% => OK
Relative clauses : 8.0 12.0772626932 66% => More relative clauses wanted.
Pronoun: 13.0 22.412803532 58% => OK
Preposition: 23.0 30.3222958057 76% => OK
Nominalization: 0.0 5.01324503311 0% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1051.0 1373.03311258 77% => OK
No of words: 209.0 270.72406181 77% => More content wanted.
Chars per words: 5.02870813397 5.08290768461 99% => OK
Fourth root words length: 3.80221413058 4.04702891845 94% => OK
Word Length SD: 2.56443261655 2.5805825403 99% => OK
Unique words: 122.0 145.348785872 84% => More unique words wanted.
Unique words percentage: 0.583732057416 0.540411800872 108% => OK
syllable_count: 317.7 419.366225166 76% => OK
avg_syllables_per_word: 1.5 1.55342163355 97% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 1.0 3.25607064018 31% => OK
Article: 8.0 8.23620309051 97% => OK
Subordination: 0.0 1.25165562914 0% => More adverbial clause wanted.
Conjunction: 4.0 1.51434878587 264% => Less conjunction wanted as sentence beginning.
Preposition: 4.0 2.5761589404 155% => OK
Performance on sentences:
How many sentences: 9.0 13.0662251656 69% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 23.0 21.2450331126 108% => OK
Sentence length SD: 43.158622159 49.2860985944 88% => OK
Chars per sentence: 116.777777778 110.228320801 106% => OK
Words per sentence: 23.2222222222 21.698381199 107% => OK
Discourse Markers: 8.55555555556 7.06452816374 121% => OK
Paragraphs: 4.0 4.09492273731 98% => OK
Language errors: 2.0 4.19205298013 48% => OK
Sentences with positive sentiment : 7.0 4.33554083885 161% => OK
Sentences with negative sentiment : 1.0 4.45695364238 22% => More negative sentences wanted.
Sentences with neutral sentiment: 1.0 4.27373068433 23% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.227286370881 0.272083759551 84% => OK
Sentence topic coherence: 0.100599495838 0.0996497079465 101% => OK
Sentence topic coherence SD: 0.0488704934858 0.0662205650399 74% => OK
Paragraph topic coherence: 0.13614126286 0.162205337803 84% => OK
Paragraph topic coherence SD: 0.0198200449569 0.0443174109184 45% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 13.9 13.3589403974 104% => OK
flesch_reading_ease: 56.59 53.8541721854 105% => OK
smog_index: 3.1 5.55761589404 56% => Smog_index is low.
flesch_kincaid_grade: 11.1 11.0289183223 101% => OK
coleman_liau_index: 12.19 12.2367328918 100% => OK
dale_chall_readability_score: 8.25 8.42419426049 98% => OK
difficult_words: 46.0 63.6247240618 72% => More difficult words wanted.
linsear_write_formula: 10.5 10.7273730684 98% => OK
gunning_fog: 11.2 10.498013245 107% => OK
text_standard: 11.0 11.2008830022 98% => OK
What are above readability scores?
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Rates: 76.6666666667 out of 100
Scores by essay e-grader: 23.0 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.