TPO-07 - Integrated Writing Task
In an effort to encourage ecologically sustainable forestry practices, an international organization started issuing certifications to wood companies that meet high ecological standards by conserving resources and recycling materials.
Companies that receive this certification can attract customers by advertising their products as ecocertified. Around the world, many wood companies have adopted new, ecologically friendly practices in order to receive ecocertification. However, it is unlikely that wood companies in the United States will do the same, for several reasons.
First, American consumers are exposed toso much advertising that they would not value or even pay attention to the ecocertification label. Because so many mediocre products are labeled 'new" or improved,'' American consumers do not place much trust in advertising claims in general.
Second, ecocertified wood will be more expensive than uncertified wood because in order to earn ecocertification, a wood company must pay to have its business examined by a certification agency. This additional cost gets passed on to consumers-American consumers tend to be strongly motivated by price, and therefore they are likely to choose cheaper uncertified wood products. Accordingly, American wood companies will prefer to keep their prices low rather than obtain ecocertification
Third, although some people claim that it always makes good business sense for American companies to keep up with the developments in the rest of the world, this argument is not convincing. Pursuing certification would make sense for American wood companies only if they marketed most of their products abroad. But that is not the case,American wood businesses sell most of their products in the United States, catering to a very large customer base that is satisfied with the merchandise.
The reading and the lecture are both about ecocertification of wood products, which is a way to show that they are environmentally friendly. The author of the reading believes that American companies will not adopt this practice. The lecturer casts doubt on the claims made in the article. She thinks that American wood companies will eventually certify their products.
First of all, the author points out that customers will likely ignore such label. It's mentioned that many products are now given special labels, so shoppers no longer trust them. This point is challenged by the lecturer. She says customers actually do pay attention to claims when they are made by official agencies. Furthermore, she argues that Americans will be enthusiastic about products that are endorsed by a trustworthy organization.
Secondly, the author contends that it costs a lot to have wood inspected, so certified products will be more expensive. The article notes that American consumers strongly motivated by price, and will choose products that have not been certified. The lecturer rebuts this argument. She suggests that customers don't care too much about small differences in price. She elaborates on this by mentioning that certified products will only be about five percent more expensive, which will not affect the purchasing decisions of buyers.
Finally, the author states that certification only makes sense for companies that sell products outside the United States. The article establishes that American firms sell most of their products domestically, and their customers are happy with their merchandise as it is. The professor ,on the other hand, posits that American businesses should be afraid of foreign competitors. She puts forth the idea that foreign firms could flood into America and win customers by selling ecocertified wood to people who care about the environment.
Grammar and spelling errors:
Line 1, column 231, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...companies will not adopt this practice. The lecturer casts doubt on the claims made...
^^^
Line 9, column 310, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
...s argument. She suggests that customers dont care too much about small differences i...
^^^^
Line 13, column 286, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...heir merchandise as it is. The professor ,on the other hand, posits that American ...
^^
Transition Words or Phrases used:
actually, but, finally, first, furthermore, if, second, secondly, so, thus, first of all, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 14.0 10.4613686534 134% => OK
Auxiliary verbs: 10.0 5.04856512141 198% => OK
Conjunction : 4.0 7.30242825607 55% => More conjunction wanted.
Relative clauses : 21.0 12.0772626932 174% => OK
Pronoun: 37.0 22.412803532 165% => Less pronouns wanted
Preposition: 30.0 30.3222958057 99% => OK
Nominalization: 6.0 5.01324503311 120% => OK
Performance on vocabulary words:
No of characters: 1599.0 1373.03311258 116% => OK
No of words: 295.0 270.72406181 109% => OK
Chars per words: 5.42033898305 5.08290768461 107% => OK
Fourth root words length: 4.14434120667 4.04702891845 102% => OK
Word Length SD: 2.81033918238 2.5805825403 109% => OK
Unique words: 168.0 145.348785872 116% => OK
Unique words percentage: 0.569491525424 0.540411800872 105% => OK
syllable_count: 484.2 419.366225166 115% => OK
avg_syllables_per_word: 1.6 1.55342163355 103% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 8.0 3.25607064018 246% => Less pronouns wanted as sentence beginning.
Article: 10.0 8.23620309051 121% => OK
Subordination: 0.0 1.25165562914 0% => More adverbial clause wanted.
Conjunction: 2.0 1.51434878587 132% => OK
Preposition: 1.0 2.5761589404 39% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 18.0 13.0662251656 138% => OK
Sentence length: 16.0 21.2450331126 75% => The Avg. Sentence Length is relatively short.
Sentence length SD: 36.6280941894 49.2860985944 74% => OK
Chars per sentence: 88.8333333333 110.228320801 81% => OK
Words per sentence: 16.3888888889 21.698381199 76% => OK
Discourse Markers: 5.94444444444 7.06452816374 84% => OK
Paragraphs: 4.0 4.09492273731 98% => OK
Language errors: 3.0 4.19205298013 72% => OK
Sentences with positive sentiment : 8.0 4.33554083885 185% => OK
Sentences with negative sentiment : 7.0 4.45695364238 157% => OK
Sentences with neutral sentiment: 3.0 4.27373068433 70% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.400860093014 0.272083759551 147% => OK
Sentence topic coherence: 0.117594824225 0.0996497079465 118% => OK
Sentence topic coherence SD: 0.0762527528632 0.0662205650399 115% => OK
Paragraph topic coherence: 0.239230594195 0.162205337803 147% => OK
Paragraph topic coherence SD: 0.0535561257282 0.0443174109184 121% => OK
Essay readability:
automated_readability_index: 12.3 13.3589403974 92% => Automated_readability_index is low.
flesch_reading_ease: 55.24 53.8541721854 103% => OK
smog_index: 8.8 5.55761589404 158% => OK
flesch_kincaid_grade: 9.5 11.0289183223 86% => OK
coleman_liau_index: 13.86 12.2367328918 113% => OK
dale_chall_readability_score: 8.34 8.42419426049 99% => OK
difficult_words: 73.0 63.6247240618 115% => OK
linsear_write_formula: 6.0 10.7273730684 56% => Linsear_write_formula is low.
gunning_fog: 8.4 10.498013245 80% => OK
text_standard: 9.0 11.2008830022 80% => OK
What are above readability scores?
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Rates: 85.0 out of 100
Scores by essay e-grader: 25.5 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.