In an effort to encourage ecologically sustainable forestry practices, an international organization started issuing certifications to wood companies that meet high ecological standards by conserving resources and recycling materials. Companies that receive this certification can attract customers by advertising their products as eco-certified. Around the world, many wood companies have adopted new, ecologically friendly practices in order to receive eco-certification. However, it is unlikely that wood companies in the United States will do the same, for several reasons.
First, American consumers are exposed to so much advertising that they would not value or even pay attention to the eco-certification label. Because so many mediocre products are labeled “new” or “improved”, American consumers do not place much trust in advertising claims in general.
Second, eco-certified wood will be more expensive than uncertified wood because in order to earn eco-certification, a wood company must pay to have its business examined by a certification agency. This additional cost gets passed on to consumers—American consumers tend to be strongly motivated by price, and therefore they are likely to choose cheaper uncertified wood products. Accordingly, American wood companies will prefer to keep their prices low rather than obtain eco-certification.
Third, although some people claim that it always makes good business sense for American companies to keep up with the developments in the rest of the world, this argument is not convincing. Pursuing certification would make sense forAmerican wood companies only if they marketed most of their products abroad. But that is not the case,American wood businesses sell most of their products in the United States, catering to a very large customer base that is satisfied with the merchandise.
The reading and the lecture are both about wood companies eco-certification in the United States. The reading states that American companies are not likely doing the same as to certify their products and provide three reasons of support. However, the lecturer says that USA's company alway seek to eco-certification and have some considerable reasons, and that's why lecturer refutes each of the author claims
To begin with, The author argues that consumers do not trust advertising claims in general. the article mentions that many mediocre products are new and improved, hence they pay less attention or value to the Eco-certification label. This specific argument is challenged by the lecturer. He claims that eco-minded consumers always considered the certification and always prefer the worthiness of this certified product. Additionally, he says that consumers do not treat the same advertisements in the same way, they like to considered independent consumers advertise and like to accept eco-friendly certified company's products.
Secondly, the writer suggests that American consumers always prefer uncertified wood rather than certified on the basis of their price consideration. In the article, it is said that to get eco-certification, the company needed to pay for examined their business by the certification agency, and then this cost gets passed on to the consumers. The lecturer, however, rebuts this by mentioning that prize always considerable in American consumers, though, they always considered only one computational product and others not. He elaborates on this by bringing up the point that almost five percent of certified wood companies keep their price reasonable and consumers always prefer not only, but also they are very much concerned about their environmental protection issues rather than price and they valued this matter first.
Finally, the author posits that certification helps for the wood companies only if they marketed their products abroad, but they sell their products in the USA. Moreover, in the article, it is stated that Americans companies good business sense to keep their products in the rest of the world, but they catering to a very large customer base in the USA and it is satisfied with the merchandise. In contrast, the lecturer's position is that Eco-certified companies always concern and also considered their products in the rest of the world, also foreign companies. He notes that if they are not to keep their products satisfied level, then slow down their sell and increase the foreign companies sell in the USA, thus they keep their products and always satisfied their own customer base.
Grammar and spelling errors:
Line 1, column 356, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: that's
...and have some considerable reasons, and thats why lecturer refutes each of the author...
^^^^^
Line 5, column 93, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: The
...ot trust advertising claims in general. the article mentions that many mediocre pro...
^^^
Transition Words or Phrases used:
also, but, finally, first, hence, however, if, moreover, second, secondly, so, then, thus, as to, in contrast, in general, to begin with, in the same way
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 10.0 10.4613686534 96% => OK
Auxiliary verbs: 0.0 5.04856512141 0% => OK
Conjunction : 19.0 7.30242825607 260% => Less conjunction wanted
Relative clauses : 14.0 12.0772626932 116% => OK
Pronoun: 50.0 22.412803532 223% => Less pronouns wanted
Preposition: 46.0 30.3222958057 152% => OK
Nominalization: 12.0 5.01324503311 239% => Less nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 2253.0 1373.03311258 164% => OK
No of words: 416.0 270.72406181 154% => Less content wanted.
Chars per words: 5.41586538462 5.08290768461 107% => OK
Fourth root words length: 4.51620172871 4.04702891845 112% => OK
Word Length SD: 2.97766587831 2.5805825403 115% => OK
Unique words: 194.0 145.348785872 133% => OK
Unique words percentage: 0.466346153846 0.540411800872 86% => More unique words wanted or less content wanted.
syllable_count: 693.0 419.366225166 165% => OK
avg_syllables_per_word: 1.7 1.55342163355 109% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 9.0 3.25607064018 276% => Less pronouns wanted as sentence beginning.
Article: 10.0 8.23620309051 121% => OK
Subordination: 0.0 1.25165562914 0% => More adverbial clause wanted.
Conjunction: 5.0 1.51434878587 330% => Less conjunction wanted as sentence beginning.
Preposition: 4.0 2.5761589404 155% => OK
Performance on sentences:
How many sentences: 15.0 13.0662251656 115% => OK
Sentence length: 27.0 21.2450331126 127% => The Avg. Sentence Length is relatively long.
Sentence length SD: 61.7639233066 49.2860985944 125% => OK
Chars per sentence: 150.2 110.228320801 136% => OK
Words per sentence: 27.7333333333 21.698381199 128% => OK
Discourse Markers: 10.2 7.06452816374 144% => OK
Paragraphs: 4.0 4.09492273731 98% => OK
Language errors: 2.0 4.19205298013 48% => OK
Sentences with positive sentiment : 9.0 4.33554083885 208% => Less positive sentences wanted.
Sentences with negative sentiment : 3.0 4.45695364238 67% => OK
Sentences with neutral sentiment: 3.0 4.27373068433 70% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.0907202877551 0.272083759551 33% => The similarity between the topic and the content is low.
Sentence topic coherence: 0.0428011465929 0.0996497079465 43% => OK
Sentence topic coherence SD: 0.0315430057 0.0662205650399 48% => Sentences are similar to each other.
Paragraph topic coherence: 0.0687940373841 0.162205337803 42% => OK
Paragraph topic coherence SD: 0.0292504153943 0.0443174109184 66% => OK
Essay readability:
automated_readability_index: 18.0 13.3589403974 135% => OK
flesch_reading_ease: 35.61 53.8541721854 66% => OK
smog_index: 11.2 5.55761589404 202% => Smog_index is high.
flesch_kincaid_grade: 15.0 11.0289183223 136% => OK
coleman_liau_index: 14.45 12.2367328918 118% => OK
dale_chall_readability_score: 8.73 8.42419426049 104% => OK
difficult_words: 99.0 63.6247240618 156% => OK
linsear_write_formula: 14.0 10.7273730684 131% => OK
gunning_fog: 12.8 10.498013245 122% => OK
text_standard: 15.0 11.2008830022 134% => OK
What are above readability scores?
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Write the essay in 20 minutes.
Rates: 73.3333333333 out of 100
Scores by essay e-grader: 22.0 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.