The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.
"According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
Advertising director of super screen movie Production company, states that in past few years although the viewrship of the movies produced by company is less, it recieved positive reviews. Thus indicating that the problem lies with awarness regarding the movie instead of the quality of movies. this concluson is based on various assumptions made by the company.
Firstly, they state that positive feedback was recieved from movie reviewers for specific super screen movie produced movie. they fail to mention what is the positive feedback about. is it about the actors?, is it about the storyline? or any other fetaure of movie. also, the background of people reviweing the movie matters. For instance, Polish people might give a positive feedback for a movie that is based on thier own cultural background. this doesn't indicate that all the audiences will give positive feedback.
Secondly, they assume that since there are positive feedback for a specific movie, all other movies produced by the company will also recieve same accolades from the viewers. they are disregarding the genre of the movie. For instance, it is possible that all the viewers gave a positive feedback for a romantic movie, that doesn't imply that the viewers will have same sentiments regarding a horror movie.
Thirdly, it is assumed that if the awarness regarding the movie is increased, it will lead to more viewership of the movie. although, it is known fact that better the marketing of the movie, better the sales, or rather better the viewership, sales of movie is not solely dependent on marketing, it also depends on cast, genre etc. also, they are disregarding the background of audience. For instance, if generating more awarness regarding an animated cartoon movie in a place where most of the audiences are senior citizens, will not lead to better viewership. The demographics like age, cultural background, language etc. of the audiences matters the most for generating effective viewership.
In conclusion, company should not just focus primarily on creating awarness, but should first analyse the audiences background. based on this analysis they can focus on producing films based on genres in which they excel at, also they can traget audience better based on thia analysis.
Comments
Essay evaluation report
samples:
https://www.testbig.com/gmatgre-argument-task-essays/following-taken-me…
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Attribute Value Ideal
Final score: ??? out of 6
Category: Poor Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 10 15
No. of Words: 368 350
No. of Characters: 1854 1500
No. of Different Words: 155 200
Fourth Root of Number of Words: 4.38 4.7
Average Word Length: 5.038 4.6
Word Length SD: 2.549 2.4
No. of Words greater than 5 chars: 133 100
No. of Words greater than 6 chars: 109 80
No. of Words greater than 7 chars: 85 40
No. of Words greater than 8 chars: 41 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 36.8 21.0
Sentence Length SD: 13.474 7.5
Use of Discourse Markers (%): 0.8 0.12
Sentence-Text Coherence: 0.455 0.35
Sentence-Para Coherence: 0.758 0.50
Sentence-Sentence Coherence: 0.18 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 296, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: This
...movie instead of the quality of movies. this concluson is based on various assumptio...
^^^^
Line 3, column 126, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: They
...ific super screen movie produced movie. they fail to mention what is the positive fe...
^^^^
Line 3, column 184, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Is
...on what is the positive feedback about. is it about the actors?, is it about the s...
^^
Line 3, column 236, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Or
...the actors?, is it about the storyline? or any other fetaure of movie. also, the b...
^^
Line 3, column 267, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Also
...oryline? or any other fetaure of movie. also, the background of people reviweing the...
^^^^
Line 3, column 446, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: This
...based on thier own cultural background. this doesnt indicate that all the audiences ...
^^^^
Line 3, column 451, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
... on thier own cultural background. this doesnt indicate that all the audiences will gi...
^^^^^^
Line 5, column 176, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: They
...ecieve same accolades from the viewers. they are disregarding the genre of the movie...
^^^^
Line 5, column 324, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...ive feedback for a romantic movie, that doesnt imply that the viewers will have same s...
^^^^^^
Line 7, column 125, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Although
...l lead to more viewership of the movie. although, it is known fact that better the marke...
^^^^^^^^
Line 7, column 695, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...st for generating effective viewership. In conclusion, company should not just f...
^^^^^
Line 9, column 129, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Based
...first analyse the audiences background. based on this analysis they can focus on prod...
^^^^^
Transition Words or Phrases used:
also, but, first, firstly, if, regarding, second, secondly, so, third, thirdly, thus, for instance, in conclusion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 16.0 19.6327345309 81% => OK
Auxiliary verbs: 10.0 12.9520958084 77% => OK
Conjunction : 3.0 11.1786427146 27% => More conjunction wanted.
Relative clauses : 13.0 13.6137724551 95% => OK
Pronoun: 30.0 28.8173652695 104% => OK
Preposition: 46.0 55.5748502994 83% => OK
Nominalization: 7.0 16.3942115768 43% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1916.0 2260.96107784 85% => OK
No of words: 366.0 441.139720559 83% => More content wanted.
Chars per words: 5.2349726776 5.12650576532 102% => OK
Fourth root words length: 4.37391431897 4.56307096286 96% => OK
Word Length SD: 2.64813163431 2.78398813304 95% => OK
Unique words: 171.0 204.123752495 84% => More unique words wanted.
Unique words percentage: 0.467213114754 0.468620217663 100% => OK
syllable_count: 596.7 705.55239521 85% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 14.0 4.96107784431 282% => Less pronouns wanted as sentence beginning.
Article: 2.0 8.76447105788 23% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 3.0 1.67365269461 179% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 21.0 19.7664670659 106% => OK
Sentence length: 17.0 22.8473053892 74% => The Avg. Sentence Length is relatively short.
Sentence length SD: 54.0193129149 57.8364921388 93% => OK
Chars per sentence: 91.2380952381 119.503703932 76% => OK
Words per sentence: 17.4285714286 23.324526521 75% => OK
Discourse Markers: 5.38095238095 5.70786347227 94% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 12.0 5.25449101796 228% => Less language errors wanted.
Sentences with positive sentiment : 14.0 8.20758483034 171% => OK
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.170871140206 0.218282227539 78% => OK
Sentence topic coherence: 0.0528726481708 0.0743258471296 71% => OK
Sentence topic coherence SD: 0.0885992675354 0.0701772020484 126% => OK
Paragraph topic coherence: 0.107450442121 0.128457276422 84% => OK
Paragraph topic coherence SD: 0.0914353435295 0.0628817314937 145% => OK
Essay readability:
automated_readability_index: 11.9 14.3799401198 83% => Automated_readability_index is low.
flesch_reading_ease: 54.22 48.3550499002 112% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 9.9 12.197005988 81% => OK
coleman_liau_index: 12.76 12.5979740519 101% => OK
dale_chall_readability_score: 8.36 8.32208582834 100% => OK
difficult_words: 90.0 98.500998004 91% => OK
linsear_write_formula: 6.5 12.3882235529 52% => Linsear_write_formula is low.
gunning_fog: 8.8 11.1389221557 79% => OK
text_standard: 10.0 11.9071856287 84% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.