"The following was used as part of an internet advertising company's appeal to businesses: Furniture Depot employed our internet advertising company to help. Since then its sales increased by 10% over last year's totals. Furniture Depot's success demonstrates how using our internet services can increase your profitability. "
Describe how well reasoned you find this argument. In the discussion be sure to analyze the line of reasoning and the use of evidence in the argument. For example, you may need to consider what questionable assumptions underlie the thinking and what alternative explanations or counterexamples might weaken the argument's conclusion. You may also address possible changes in the argument that would make it more logically sound, and what, if anything, would help you better evaluate its conclusion.
Internet advertising company, in order to appeal to businesses, has put forth an argument which says their internet services can increase their profitability. In doing so, they have used the 10% increase in sales of their prior customers Furniture Depot as evidence. I do not find this argument well reasoned. Deeper analysis of it reveals major flaws in the line of reasoning and the evidence used. Let us consider each of the flaws categorically.
First, the internet advertising company uses the increase in 10% sales over last year as a premise of their company's positive contribution in growing business. Before reaching that conclusion, we must have at least 10 years data showing the history and trend of their sales. It is quite possible that this year the increase in sale might not be as much as in the previous years. In that case, internet service company cannot boast themselves for increasing their sales. Therefore, the author must produce a comprehensive and extensive record of sales over at least ten years, to measure the relative success of the company in the last year.
Secondly, there could have been myriads of other factors that could have resulted in the increase of their sales. For example, it is quite possible that in that year they might have enhanced the quality or design of their furniture. The furniture company might have shifted their location to a more accessible place in the town or they might have improved their delivery services or expanded or changed their product range. All of these could be plausible reasons for the increase in sales of the company. Taking these factors to be constant over the last year are questionable assumptions and weaken the argument's conclusion of attributing the increase in sale to internet advertising company.
To make the conclusion more credible, I would suggest the author to produce a survey that reveals what percentage of their customers and sales were actually inspired from the internet advertising company. A well inclusive survey which accounts all the plausible factors that could have resulted in better sales and give customers exhaustive options in fair way if says so, would bolster the argument that the internet company helped increase sales.
In sum, I would ask author to address the above mentioned things in his argument to make it more logical and to help us better evaluate the conclusion.
Discourse Markers used:
['actually', 'but', 'first', 'if', 'second', 'secondly', 'so', 'therefore', 'well', 'at least', 'for example']
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance in Part of Speech:
Nouns: 0.263157894737 0.25644967241 103% => OK
Verbs: 0.151029748284 0.15541462614 97% => OK
Adjectives: 0.0663615560641 0.0836205057962 79% => OK
Adverbs: 0.0411899313501 0.0520304965353 79% => OK
Pronouns: 0.0617848970252 0.0272364105082 227% => Less pronouns wanted. Try not to use 'you, I, they, he...' as the subject of a sentence
Prepositions: 0.116704805492 0.125424944231 93% => OK
Participles: 0.0411899313501 0.0416121511921 99% => OK
Conjunctions: 2.72448587178 2.79052419416 98% => OK
Infinitives: 0.025171624714 0.026700313972 94% => OK
Particles: 0.00228832951945 0.001811407834 126% => OK
Determiners: 0.102974828375 0.113004496875 91% => OK
Modal_auxiliary: 0.0343249427918 0.0255425247493 134% => OK
WH_determiners: 0.0137299771167 0.0127820249294 107% => OK
Vocabulary words and sentences:
No of characters: 2411.0 2731.13054187 88% => OK
No of words: 395.0 446.07635468 89% => More content wanted.
Chars per words: 6.10379746835 6.12365571057 100% => OK
Fourth root words length: 4.45809453852 4.57801047555 97% => OK
words length more than 5 chars: 0.362025316456 0.378187486979 96% => OK
words length more than 6 chars: 0.298734177215 0.287650121315 104% => OK
words length more than 7 chars: 0.222784810127 0.208842608468 107% => OK
words length more than 8 chars: 0.103797468354 0.135150697306 77% => OK
Word Length SD: 2.72448587178 2.79052419416 98% => OK
Unique words: 187.0 207.018472906 90% => OK
Unique words percentage: 0.473417721519 0.469332199767 101% => OK
Word variations: 50.7351909514 52.1807786196 97% => OK
How many sentences: 18.0 20.039408867 90% => OK
Sentence length: 21.9444444444 23.2022227129 95% => OK
Sentence length SD: 53.7479255988 57.7814097925 93% => OK
Chars per sentence: 133.944444444 141.986410481 94% => OK
Words per sentence: 21.9444444444 23.2022227129 95% => OK
Discourse Markers: 0.611111111111 0.724660767414 84% => OK
Paragraphs: 5.0 5.14285714286 97% => OK
Language errors: 0.0 3.58251231527 0% => OK
Readability: 51.817862166 51.9672348444 100% => OK
Elegance: 1.65765765766 1.8405768891 90% => OK
Coherence and Cohesion:
Essay topic to essay body coherence: 0.291115550706 0.441005458295 66% => OK
Sentence sentence coherence: 0.13429541394 0.135418324435 99% => OK
Sentence sentence coherence SD: 0.0992853464286 0.0829849096947 120% => OK
Sentence paragraph coherence: 0.580869279697 0.58762219726 99% => OK
Sentence paragraph coherence SD: 0.174877463143 0.147661913831 118% => OK
Sentence topic coherence: 0.123990605209 0.193483328276 64% => OK
Sentence topic coherence SD: 0.0852423059564 0.0970749176394 88% => OK
Paragraph paragraph coherence: 0.456950262413 0.42659136922 107% => OK
Paragraph paragraph coherence SD: 0.0877450022198 0.0774707102158 113% => OK
Paragraph topic coherence: 0.192346954106 0.312017818177 62% => OK
Paragraph topic coherence SD: 0.0533828886627 0.0698173142475 76% => The ideas may be duplicated in paragraphs.
Task Achievement:
Sentences with positive sentiment : 12.0 8.33743842365 144% => OK
Sentences with negative sentiment : 2.0 6.87684729064 29% => OK
Sentences with neutral sentiment: 4.0 4.82512315271 83% => OK
Positive topic words: 12.0 6.46551724138 186% => OK
Negative topic words: 2.0 5.36822660099 37% => OK
Neutral topic words: 3.0 2.82389162562 106% => OK
Total topic words: 17.0 14.657635468 116% => OK
What are sentences with positive/Negative/neutral sentiment?
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Rates: 66.0 out of 100
Scores by essay e-grader: 4 Out of 6 -- The score is based on the average performance of 20,000 argument essays. This e-grader is not smart enough to check on arguments.
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Note: This is not the final score. The e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.