"The following was used as part of an internet advertising company's appeal to businesses: Furniture Depot employed our internet advertising company to help. Since then its sales increased by 10% over last year's totals. Furniture Depot's success demonstrates how using our internet services can increase your profitability. "
Describe how well reasoned you find this argument. In the discussion be sure to analyze the line of reasoning and the use of evidence in the argument. For example, you may need to consider what questionable assumptions underlie the thinking and what alternative explanations or counterexamples might weaken the argument's conclusion. You may also address possible changes in the argument that would make it more logically sound, and what, if anything, would help you better evaluate its conclusion.
The Internet advertising company claims that their internet services were the reason for the increase in sale of the furniture depot by 10% over previous year's total. This claim of the internet company is not convincing and flawed because of a lack of evidence, weak assumption, and vague language. Some of the flaws are as follows.
To begin with the internet company fails to clarify the other promotional strategies used by the furniture company other than their advertisement. For example, the furniture company could have also put up any advertisements in the classifieds or they could have even advertised their product in any television channel or through any banners or posters other than the advertisement put up by the internet company.
Additionally, when the internet company claims that the increase of sales of the furniture company by 10% is only because of them, it is not supported by any proper evidence. For example, as per the situation mentioned above the 10% profit could have been due to the combined output of all the advertising strategies used by the furniture company, so there is no point in the internet company claiming it to be the only reason for the increase in sales of the furniture company.
Finally, the advertising company claims that the furniture company had witnessed the increase in their sales due to the help provided by them to the furniture company. This statement is totally flawed as the furniture company would have used the services provided by them in turn of some payment of money, so it is pointless for the company to claim that it had helped the furniture company to increase their profit.
To strengthen their statement the internet company could have conducted some surveys among the consumers as to know through what medium did they get to know about the furniture company, the numbers or the result of the survey would have been more than enough to prove their stand.
In conclusion the internet company has presented a interesting but flawed argument. Had they presented the above mentioned data the argument would have been convincing hence I remain unconvinced with the internet company's statement.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 12 15
No. of Words: 358 350
No. of Characters: 1775 1500
No. of Different Words: 147 200
Fourth Root of Number of Words: 4.35 4.7
Average Word Length: 4.958 4.6
Word Length SD: 2.663 2.4
No. of Words greater than 5 chars: 128 100
No. of Words greater than 6 chars: 109 80
No. of Words greater than 7 chars: 72 40
No. of Words greater than 8 chars: 45 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 29.833 21.0
Sentence Length SD: 13.927 7.5
Use of Discourse Markers (%): 0.667 0.12
Sentence-Text Coherence: 0.49 0.35
Sentence-Para Coherence: 0.772 0.50
Sentence-Sentence Coherence: 0.282 0.07
Number of Paragraphs: 6 5
Grammar and spelling errors:
Line 1, column 300, Rule ID: SOME_OF_THE[1]
Message: Simply use 'some'.
Suggestion: Some
...e, weak assumption, and vague language. Some of the flaws are as follows. To begin with ...
^^^^^^^^^^^
Line 11, column 50, Rule ID: EN_A_VS_AN
Message: Use 'an' instead of 'a' if the following word starts with a vowel sound, e.g. 'an article', 'an hour'
Suggestion: an
...sion the internet company has presented a interesting but flawed argument. Had th...
^
Transition Words or Phrases used:
also, but, finally, hence, if, so, then, as to, for example, in conclusion, to begin with
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 12.0 19.6327345309 61% => OK
Auxiliary verbs: 7.0 12.9520958084 54% => OK
Conjunction : 7.0 11.1786427146 63% => OK
Relative clauses : 5.0 13.6137724551 37% => More relative clauses wanted.
Pronoun: 24.0 28.8173652695 83% => OK
Preposition: 52.0 55.5748502994 94% => OK
Nominalization: 12.0 16.3942115768 73% => OK
Performance on vocabulary words:
No of characters: 1818.0 2260.96107784 80% => OK
No of words: 358.0 441.139720559 81% => More content wanted.
Chars per words: 5.0782122905 5.12650576532 99% => OK
Fourth root words length: 4.34981470047 4.56307096286 95% => OK
Word Length SD: 2.71855882635 2.78398813304 98% => OK
Unique words: 148.0 204.123752495 73% => More unique words wanted.
Unique words percentage: 0.413407821229 0.468620217663 88% => More unique words wanted or less content wanted.
syllable_count: 583.2 705.55239521 83% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 4.0 8.76447105788 46% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 12.0 19.7664670659 61% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 29.0 22.8473053892 127% => The Avg. Sentence Length is relatively long.
Sentence length SD: 77.9725735257 57.8364921388 135% => OK
Chars per sentence: 151.5 119.503703932 127% => OK
Words per sentence: 29.8333333333 23.324526521 128% => OK
Discourse Markers: 7.41666666667 5.70786347227 130% => OK
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 6.0 8.20758483034 73% => OK
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.338158934284 0.218282227539 155% => OK
Sentence topic coherence: 0.162943050243 0.0743258471296 219% => Sentence topic similarity is high.
Sentence topic coherence SD: 0.0984491991663 0.0701772020484 140% => OK
Paragraph topic coherence: 0.201508150577 0.128457276422 157% => OK
Paragraph topic coherence SD: 0.082571883631 0.0628817314937 131% => OK
Essay readability:
automated_readability_index: 17.4 14.3799401198 121% => OK
flesch_reading_ease: 42.04 48.3550499002 87% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 14.6 12.197005988 120% => OK
coleman_liau_index: 12.78 12.5979740519 101% => OK
dale_chall_readability_score: 7.94 8.32208582834 95% => OK
difficult_words: 65.0 98.500998004 66% => More difficult words wanted.
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 13.6 11.1389221557 122% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
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Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.