"The following was used as part of an internet advertising company's appeal to businesses: Furniture Depot employed our internet advertising company to help. Since then its sales increased by 10% over last year's totals. Furniture Depot's success demonstrates how using our internet services can increase your profitability. "
Describe how well reasoned you find this argument. In the discussion be sure to analyze the line of reasoning and the use of evidence in the argument. For example, you may need to consider what questionable assumptions underlie the thinking and what alternative explanations or counterexamples might weaken the argument's conclusion. You may also address possible changes in the argument that would make it more logically sound, and what, if anything, would help you better evaluate its conclusion.
The internet advertising company is marketing itself by presenting the case of its customer furniture Dept (fd). The letter claims that fd increment of sales by 10% over the period of a year post engagement of the advertising company. however, to make it sound more cogent, the company add further details since the current content is rife with gaps.
it has been mentioned that improvement of turnover of the fd has been observed over course the year. The question that rises in the mind of the reader is if the situation of fd before employing of fd remained same. it could be fd made strategical changes and hired some new staff members, who ensured that the stock designs were modified on trendy lines. The quality of the inventory could have improved. it could be fd is now offering guarantee of their product thus able to build customers’ trust. There is a possibility that reduction in prices or packages offered had attracted more people. it would be better if some insight was given regarding that would imply the consistency of the situation of fd.
The company mentioned that their marketing is primary reason increased customer reach. however, no statistical data of any survey strengthen the point is shared. it would be better some insight was shared regarding how many new customers were pulled to toward fd after hearing out them on fd any how many former customers visited fd after they came across it ads on the internet.
Moreover, feedback or review of fd’s team should be included since it will add greater value. And readers will be able to understand the point of the clients of the company and will be more relatable if they are planning to hire the company.
also, it would be better if some more the instances from diverse range of clientele were shared so a trend could be established and it could be understood if the company specializes in furniture marketing or their scope encompasses other retailers as well.
Additionally, the organization must detail of their major channels of marketing, including which popular websites are in their scope and if their service also includes social media pages and groups.
it might be true that the sales of fd might have increased after hired the concerned advertising company, but to make the letter more persuasive, the writer must consider above points and must some further explanation to counter such questions of prospective clients.
Comments
Essay evaluation report
something missing:
it works for one business, while it may not work for another business.
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Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 12 15
No. of Words: 407 350
No. of Characters: 1965 1500
No. of Different Words: 206 200
Fourth Root of Number of Words: 4.492 4.7
Average Word Length: 4.828 4.6
Word Length SD: 2.583 2.4
No. of Words greater than 5 chars: 137 100
No. of Words greater than 6 chars: 106 80
No. of Words greater than 7 chars: 71 40
No. of Words greater than 8 chars: 51 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 33.917 21.0
Sentence Length SD: 13.763 7.5
Use of Discourse Markers (%): 0.833 0.12
Sentence-Text Coherence: 0.386 0.35
Sentence-Para Coherence: 0.758 0.50
Sentence-Sentence Coherence: 0.114 0.07
Number of Paragraphs: 7 5
Grammar and spelling errors:
Line 1, column 234, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: However
... engagement of the advertising company. however, to make it sound more cogent, the comp...
^^^^^^^
Line 3, column 1, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: It
...e current content is rife with gaps. it has been mentioned that improvement of ...
^^
Line 3, column 216, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: It
...d before employing of fd remained same. it could be fd made strategical changes an...
^^
Line 3, column 406, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: It
...y of the inventory could have improved. it could be fd is now offering guarantee o...
^^
Line 3, column 601, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: It
...ages offered had attracted more people. it would be better if some insight was giv...
^^
Line 5, column 88, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: However
...rimary reason increased customer reach. however, no statistical data of any survey stre...
^^^^^^^
Line 5, column 163, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: It
... survey strengthen the point is shared. it would be better some insight was shared...
^^
Line 9, column 1, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Also
...ey are planning to hire the company. also, it would be better if some more the in...
^^^^
Line 13, column 1, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: It
...ludes social media pages and groups. it might be true that the sales of fd migh...
^^
Transition Words or Phrases used:
also, but, however, if, moreover, regarding, so, then, thus, well
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 27.0 19.6327345309 138% => OK
Auxiliary verbs: 18.0 12.9520958084 139% => OK
Conjunction : 11.0 11.1786427146 98% => OK
Relative clauses : 10.0 13.6137724551 73% => More relative clauses wanted.
Pronoun: 30.0 28.8173652695 104% => OK
Preposition: 54.0 55.5748502994 97% => OK
Nominalization: 9.0 16.3942115768 55% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 2029.0 2260.96107784 90% => OK
No of words: 407.0 441.139720559 92% => More content wanted.
Chars per words: 4.98525798526 5.12650576532 97% => OK
Fourth root words length: 4.49157444576 4.56307096286 98% => OK
Word Length SD: 2.674747088 2.78398813304 96% => OK
Unique words: 214.0 204.123752495 105% => OK
Unique words percentage: 0.525798525799 0.468620217663 112% => OK
syllable_count: 625.5 705.55239521 89% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 4.96107784431 141% => OK
Article: 8.0 8.76447105788 91% => OK
Subordination: 0.0 2.70958083832 0% => More adverbial clause wanted.
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 18.0 19.7664670659 91% => OK
Sentence length: 22.0 22.8473053892 96% => OK
Sentence length SD: 59.7290177012 57.8364921388 103% => OK
Chars per sentence: 112.722222222 119.503703932 94% => OK
Words per sentence: 22.6111111111 23.324526521 97% => OK
Discourse Markers: 3.61111111111 5.70786347227 63% => OK
Paragraphs: 7.0 5.15768463074 136% => Less paragraphs wanted.
Language errors: 9.0 5.25449101796 171% => OK
Sentences with positive sentiment : 13.0 8.20758483034 158% => OK
Sentences with negative sentiment : 0.0 6.88822355289 0% => More negative sentences wanted.
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.118951510035 0.218282227539 54% => OK
Sentence topic coherence: 0.0442864493456 0.0743258471296 60% => OK
Sentence topic coherence SD: 0.0588916106373 0.0701772020484 84% => OK
Paragraph topic coherence: 0.0666019380037 0.128457276422 52% => OK
Paragraph topic coherence SD: 0.0752450553488 0.0628817314937 120% => OK
Essay readability:
automated_readability_index: 13.4 14.3799401198 93% => Automated_readability_index is low.
flesch_reading_ease: 57.61 48.3550499002 119% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 10.7 12.197005988 88% => OK
coleman_liau_index: 11.96 12.5979740519 95% => OK
dale_chall_readability_score: 8.57 8.32208582834 103% => OK
difficult_words: 99.0 98.500998004 101% => OK
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 10.8 11.1389221557 97% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
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Maximum six paragraphs wanted.
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.