According to a recent report by our marketing department, during the past year, fewer people attended Super Screen produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the last year. Clearly, the content of these reviews is not reaching enough of our prospective viewers. Thus, the problem lies not in the quality of our movies but with public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater quantity of its budget next year to reaching the public through advertising.
The argument assumes that an increase in budget for advertising will increase the number of viewers of movies produced by Super Screen Movie Production Company. The argument has several glaring holes in its reasoning which need to be addressed before such a decision is made.
The advertising director states that the percentage of positive reviews by movie reviewers about 'specific' Super Screen movies have increased. It hasn't been made clear as to how many movies were released by the company in the past few years and how many of the said movies have received positive reviews. It has just been told that the percentage of positive reviews have gone up for specific movies, which means that the number of positive reviews with respect to the number of negative reviews have grown and that too only for specific movies, not all of them. Therefore, it can't be assumed that all the movies or even a majority of them have got positive reviews. If that is the case, it will make more sense for the company to increase the budget of some other department like direction, writing, costume or location setting, in order to produce a higher quality film which the audience can enjoy better.
Another flaw in the argument is that, there is no indication as to the type of the movies being released by the company. Maybe the topics on which the movies are based do not resound with the interest of the people, even though it might be technically brilliat which might have the reviewers raving. For example, the company might have produced movies predominently belonging to the horror genre and the number of people truly interested to watch horror movies might be significantly lesser than people who prefer to watch romantic or comedy movies. Proper research needs to be done on the demographics of the viewers to understand which type of movie will attract more viewers.
The final issue which needs to be addressed before a conclusion can be drawn from the argument is that it assumes that the tastes of the reviewers and the wider audience is the same. This reasoning is fundamentally flawed because a few people can't represent an entire spectrum of viewers. It can be argued that most of the viewers don't hold much stock in the reviews published about the movie as they usually share an opinion that most reviewers are venal and are chums with production houses, which pay them vast amounts of money to write glowing reviews and recommendations. In fact most viewers depend on word of mouth reviews spread by common folks.
Hence, we can clearly see that there are several other factors which might have lead to a reduced number of viewers than what was predicted by the marketing department. These issues need to be properly looked into to see whether the conclusion drawn from the argument will still hold good or not.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 17 15
No. of Words: 486 350
No. of Characters: 2305 1500
No. of Different Words: 221 200
Fourth Root of Number of Words: 4.695 4.7
Average Word Length: 4.743 4.6
Word Length SD: 2.418 2.4
No. of Words greater than 5 chars: 166 100
No. of Words greater than 6 chars: 115 80
No. of Words greater than 7 chars: 69 40
No. of Words greater than 8 chars: 35 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 28.588 21.0
Sentence Length SD: 10.488 7.5
Use of Discourse Markers (%): 0.529 0.12
Sentence-Text Coherence: 0.351 0.35
Sentence-Para Coherence: 0.586 0.50
Sentence-Sentence Coherence: 0.14 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 5, column 1, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...ed before such a decision is made. The advertising director states that the pe...
^^^
Line 5, column 146, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: hasn't
... Super Screen movies have increased. It hasnt been made clear as to how many movies w...
^^^^^
Line 5, column 577, Rule ID: CANT[1]
Message: Did you mean 'can't' or 'cannot'?
Suggestion: can't; cannot
... movies, not all of them. Therefore, it cant be assumed that all the movies or even ...
^^^^
Line 5, column 577, Rule ID: IT_VBZ[1]
Message: Did you mean 'cants'?
Suggestion: cants
... movies, not all of them. Therefore, it cant be assumed that all the movies or even ...
^^^^
Line 13, column 244, Rule ID: CANT[1]
Message: Did you mean 'can't' or 'cannot'?
Suggestion: can't; cannot
...ndamentally flawed because a few people cant represent an entire spectrum of viewers...
^^^^
Line 13, column 332, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
... can be argued that most of the viewers dont hold much stock in the reviews publishe...
^^^^
Transition Words or Phrases used:
hence, if, look, may, so, still, therefore, as to, for example, in fact, with respect to
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 25.0 19.6327345309 127% => OK
Auxiliary verbs: 15.0 12.9520958084 116% => OK
Conjunction : 10.0 11.1786427146 89% => OK
Relative clauses : 23.0 13.6137724551 169% => OK
Pronoun: 28.0 28.8173652695 97% => OK
Preposition: 66.0 55.5748502994 119% => OK
Nominalization: 14.0 16.3942115768 85% => OK
Performance on vocabulary words:
No of characters: 2354.0 2260.96107784 104% => OK
No of words: 484.0 441.139720559 110% => OK
Chars per words: 4.86363636364 5.12650576532 95% => OK
Fourth root words length: 4.69041575982 4.56307096286 103% => OK
Word Length SD: 2.4643174431 2.78398813304 89% => OK
Unique words: 224.0 204.123752495 110% => OK
Unique words percentage: 0.462809917355 0.468620217663 99% => OK
syllable_count: 736.2 705.55239521 104% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 8.0 4.96107784431 161% => OK
Article: 5.0 8.76447105788 57% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 17.0 19.7664670659 86% => OK
Sentence length: 28.0 22.8473053892 123% => The Avg. Sentence Length is relatively long.
Sentence length SD: 59.440645281 57.8364921388 103% => OK
Chars per sentence: 138.470588235 119.503703932 116% => OK
Words per sentence: 28.4705882353 23.324526521 122% => OK
Discourse Markers: 5.17647058824 5.70786347227 91% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 6.0 5.25449101796 114% => OK
Sentences with positive sentiment : 11.0 8.20758483034 134% => OK
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.298955052678 0.218282227539 137% => OK
Sentence topic coherence: 0.102659017326 0.0743258471296 138% => OK
Sentence topic coherence SD: 0.104604688024 0.0701772020484 149% => OK
Paragraph topic coherence: 0.158634919435 0.128457276422 123% => OK
Paragraph topic coherence SD: 0.0865515796101 0.0628817314937 138% => OK
Essay readability:
automated_readability_index: 15.7 14.3799401198 109% => OK
flesch_reading_ease: 51.52 48.3550499002 107% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 13.0 12.197005988 107% => OK
coleman_liau_index: 11.2 12.5979740519 89% => OK
dale_chall_readability_score: 8.26 8.32208582834 99% => OK
difficult_words: 99.0 98.500998004 101% => OK
linsear_write_formula: 10.5 12.3882235529 85% => OK
gunning_fog: 13.2 11.1389221557 119% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.