"According to a recent report by our marketing department, during the past year, fewer people attended Super Screen produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the last year. Clearly, the content of these reviews is not reaching enough of our prospective viewers. Thus, the problem lies not in the quality of our movies but with public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater quantity of its budget next year to reaching the public through advertising."
The argument states that increasing the advertisement revenue might help spread awareness among the viewers and thus, increase the number of viewers.
The argument by the advertising director fails to address that, the reason for a decrease in number of viewers may be a result of increased prices of the movie ticket. This increase in prices has discouraged some people from watching the company's films. Also, the reason for better content reviews may be a result of retention of customers who, inspite of increased prices, loved to watch the production company's movies, i.e. they are loyal customers. This has resulted in people who disliked their movies to avoid watching it, at a higher ticket cost, thus decreasing the amount of negative reviews, and improving the overall ratings.
There might also be the case that the advertsting director is simply ignoring or overlooking the fact that the quality of his company's movies has indeed degraded, and misinterpreting this fact by looking only at the positivity ratio of the reviews.
One can also argue that, although the director thinks that there is a lack of awareness amongst people about the company's movies, the inverse might also be true. It might be the case that people are very well aware about the company's productions but have been discouraged from watching the films due to number of reasons, which may include degradation of the quality of movies or simply, a competition to the company, which produces better quality movies and has better customer appeal.
The above mentioned aspects of the argument needs to be analyzed before arriving at a decision about increasing the advertising budget, as it may not only result in no or negligible gain to the company in terms of number of viewers, but also increased costs or losses for the company. In the end, it is important for the company to increase its viewer base, as it is the viewer base which largely contributes to the revenue.
Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 10 15
No. of Words: 326 350
No. of Characters: 1597 1500
No. of Different Words: 150 200
Fourth Root of Number of Words: 4.249 4.7
Average Word Length: 4.899 4.6
Word Length SD: 2.62 2.4
No. of Words greater than 5 chars: 127 100
No. of Words greater than 6 chars: 86 80
No. of Words greater than 7 chars: 58 40
No. of Words greater than 8 chars: 34 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 32.6 21.0
Sentence Length SD: 11.859 7.5
Use of Discourse Markers (%): 0.8 0.12
Sentence-Text Coherence: 0.43 0.35
Sentence-Para Coherence: 0.726 0.50
Sentence-Sentence Coherence: 0.125 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 9, column 166, Rule ID: NOW[2]
Message: Did you mean 'now' (=at this moment) instead of 'no' (negation)?
Suggestion: now
...ng budget, as it may not only result in no or negligible gain to the company in te...
^^
Transition Words or Phrases used:
also, but, look, may, so, thus, well
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 13.0 19.6327345309 66% => OK
Auxiliary verbs: 9.0 12.9520958084 69% => OK
Conjunction : 10.0 11.1786427146 89% => OK
Relative clauses : 12.0 13.6137724551 88% => OK
Pronoun: 19.0 28.8173652695 66% => OK
Preposition: 45.0 55.5748502994 81% => OK
Nominalization: 8.0 16.3942115768 49% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1637.0 2260.96107784 72% => OK
No of words: 326.0 441.139720559 74% => More content wanted.
Chars per words: 5.02147239264 5.12650576532 98% => OK
Fourth root words length: 4.24917287072 4.56307096286 93% => OK
Word Length SD: 2.63922251852 2.78398813304 95% => OK
Unique words: 163.0 204.123752495 80% => More unique words wanted.
Unique words percentage: 0.5 0.468620217663 107% => OK
syllable_count: 513.0 705.55239521 73% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 7.0 8.76447105788 80% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 3.0 1.67365269461 179% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 10.0 19.7664670659 51% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 32.0 22.8473053892 140% => The Avg. Sentence Length is relatively long.
Sentence length SD: 68.4062131681 57.8364921388 118% => OK
Chars per sentence: 163.7 119.503703932 137% => OK
Words per sentence: 32.6 23.324526521 140% => OK
Discourse Markers: 3.6 5.70786347227 63% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 1.0 5.25449101796 19% => OK
Sentences with positive sentiment : 4.0 8.20758483034 49% => More positive sentences wanted.
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 0.0 4.67664670659 0% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.091204272915 0.218282227539 42% => OK
Sentence topic coherence: 0.0402827427561 0.0743258471296 54% => OK
Sentence topic coherence SD: 0.0334596820177 0.0701772020484 48% => Sentences are similar to each other.
Paragraph topic coherence: 0.0505506204145 0.128457276422 39% => Maybe some paragraphs are off the topic.
Paragraph topic coherence SD: 0.0397471993456 0.0628817314937 63% => OK
Essay readability:
automated_readability_index: 18.5 14.3799401198 129% => OK
flesch_reading_ease: 39.0 48.3550499002 81% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 15.8 12.197005988 130% => OK
coleman_liau_index: 12.43 12.5979740519 99% => OK
dale_chall_readability_score: 9.0 8.32208582834 108% => OK
difficult_words: 78.0 98.500998004 79% => More difficult words wanted.
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 14.8 11.1389221557 133% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.