According to a recent report by our marketing department, during the past year, fewer people attended Super Screen produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the last year. Clearly, the content of these reviews is not reaching enough of our prospective viewers. Thus, the problem lies not in the quality of our movies but with public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater quantity of its budget next year to reaching the public through advertising
In the memo taken from the advertising director of the Super Screen Movie production Company, it is stated that, the reason behind only few people attending their movies is because of public's lack of awareness about the good quality movies. However, before evaluating this recommendation, the following questions has to be considered.
To begin with, can percentage increase actually mean the absolute figures ? In the recommendation, it is stated that the percentage of positive reviews by movie reviewers have increased in past year. For example, it might be possible that the number of good reviews might have actually reduced and also, the total number of reviews given for a movie might have reduced. hence as a result, the percentage of positive reviews might have increased. Further more, many reviewers might have actually ignored the movie which might have resulted in increase of percentage. If any of the reasons mentioned above has merit, then the recommendation is significantly weakened.
To continue with, can reviews not reaching the public only be the reason for public not visiting movies ? It mght be possible that the people have actually decided to cut short the entertainment expenses which might have resulted in less audience. Further, piracy might have also increased in a large extent which perhaps resulted in less occupancy of movie theatres. If these reasons are considerable, then the recommendation does not hold water.
Further, can increase in advertisements improve the attendees in a theatre for a movie ? In other words, can more advertisements make the people come to the theatre and watch a movie ? Perhaps, the main reason the people avoided movie might be that the movie might not have reached their expectations. Further, even though the movie is assumed to be good, initially some people might have watched the movie and intentionally might have spread negative review about the movie and thus, the strength in theatre might have significantly reduced. If any of the aforementioned reasons holds good, then recommendation is seriously weakened.
In conclusion, as stated above, the recommendation of the advertising director about less people attending movies is considerably flawed due to its relevance on above unstated assumptions. If the advertising director provides more evidence(perhaps in the form of more substantial research data), then the recommendation can be evaluated.
Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 5 2
No. of Spelling Errors: 4 2
No. of Sentences: 18 15
No. of Words: 379 350
No. of Characters: 1995 1500
No. of Different Words: 164 200
Fourth Root of Number of Words: 4.412 4.7
Average Word Length: 5.264 4.6
Word Length SD: 2.96 2.4
No. of Words greater than 5 chars: 143 100
No. of Words greater than 6 chars: 113 80
No. of Words greater than 7 chars: 80 40
No. of Words greater than 8 chars: 48 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 21.056 21.0
Sentence Length SD: 9.384 7.5
Use of Discourse Markers (%): 0.722 0.12
Sentence-Text Coherence: 0.36 0.35
Sentence-Para Coherence: 0.571 0.50
Sentence-Sentence Coherence: 0.127 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
In the memo taken from the advertising d...
^^
Line 2, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...lowing questions has to be considered. To begin with, can percentage increase a...
^^^^^
Line 2, column 375, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Hence
...s given for a movie might have reduced. hence as a result, the percentage of positive...
^^^^^
Line 2, column 375, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: hence,
...s given for a movie might have reduced. hence as a result, the percentage of positive...
^^^^^
Line 3, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ommendation is significantly weakened. To continue with, can reviews not reachi...
^^^^^
Line 3, column 28, Rule ID: DID_BASEFORM[2]
Message: The verb 'can' requires the base form of the verb: 'review'
Suggestion: review
...y weakened. To continue with, can reviews not reaching the public only be the rea...
^^^^^^^
Line 4, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...he recommendation does not hold water. Further, can increase in advertisements ...
^^^^^
Line 5, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... recommendation is seriously weakened. In conclusion, as stated above, the reco...
^^^^^
Line 5, column 91, Rule ID: FEWER_LESS[2]
Message: Did you mean 'fewer'? The noun people is countable.
Suggestion: fewer
...ation of the advertising director about less people attending movies is considerably...
^^^^
Transition Words or Phrases used:
actually, also, hence, however, if, so, then, thus, as to, for example, in conclusion, as a result, in other words, to begin with
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 15.0 19.6327345309 76% => OK
Auxiliary verbs: 18.0 12.9520958084 139% => OK
Conjunction : 4.0 11.1786427146 36% => More conjunction wanted.
Relative clauses : 8.0 13.6137724551 59% => More relative clauses wanted.
Pronoun: 14.0 28.8173652695 49% => OK
Preposition: 47.0 55.5748502994 85% => OK
Nominalization: 11.0 16.3942115768 67% => OK
Performance on vocabulary words:
No of characters: 2045.0 2260.96107784 90% => OK
No of words: 379.0 441.139720559 86% => More content wanted.
Chars per words: 5.39577836412 5.12650576532 105% => OK
Fourth root words length: 4.41224685777 4.56307096286 97% => OK
Word Length SD: 3.05439732711 2.78398813304 110% => OK
Unique words: 171.0 204.123752495 84% => More unique words wanted.
Unique words percentage: 0.451187335092 0.468620217663 96% => OK
syllable_count: 651.6 705.55239521 92% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 7.0 8.76447105788 80% => OK
Subordination: 7.0 2.70958083832 258% => Less adverbial clause wanted.
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 7.0 4.22255489022 166% => OK
Performance on sentences:
How many sentences: 19.0 19.7664670659 96% => OK
Sentence length: 19.0 22.8473053892 83% => The Avg. Sentence Length is relatively short.
Sentence length SD: 49.1048400726 57.8364921388 85% => OK
Chars per sentence: 107.631578947 119.503703932 90% => OK
Words per sentence: 19.9473684211 23.324526521 86% => OK
Discourse Markers: 6.78947368421 5.70786347227 119% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 9.0 5.25449101796 171% => OK
Sentences with positive sentiment : 11.0 8.20758483034 134% => OK
Sentences with negative sentiment : 3.0 6.88822355289 44% => More negative sentences wanted.
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.268153198352 0.218282227539 123% => OK
Sentence topic coherence: 0.0975248423195 0.0743258471296 131% => OK
Sentence topic coherence SD: 0.0829881010797 0.0701772020484 118% => OK
Paragraph topic coherence: 0.156320347565 0.128457276422 122% => OK
Paragraph topic coherence SD: 0.0587993543437 0.0628817314937 94% => OK
Essay readability:
automated_readability_index: 14.0 14.3799401198 97% => OK
flesch_reading_ease: 43.73 48.3550499002 90% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.9 12.197005988 98% => OK
coleman_liau_index: 14.04 12.5979740519 111% => OK
dale_chall_readability_score: 8.04 8.32208582834 97% => OK
difficult_words: 83.0 98.500998004 84% => More difficult words wanted.
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 9.6 11.1389221557 86% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.