"According to a recent report by our marketing department, during the past year, fewer people attended Super Screen produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the last year. Clearly, the content of these reviews is not reaching enough of our prospective viewers. Thus, the problem lies not in the quality of our movies but with public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater quantity of its budget next year to reaching the public through advertising."
The Super Screen Movie Production company is arguing that though there are good quality movies, the people are unaware about this. So, they are thinking of increasing their budget next year to the advertising of the movie. In order to come a conclusion about this argument, we need answer to the following questions and assumptions.
First, Super Screen Movie Production company is considering the review comments which they got from very few people who attended the movie show. With these few good comments we cannot come to conclusion that they are good movies. For example, all the people who went to watch movies last year, might be interested in the topic of the movie. If some person likes sports, then certainly he or she likes a movie on sport. This doesnot mean that the movie is good. The quality of the movie can be judged by other people who are indifferent. The reviews shouldnot be baised. Thus, the information of the reviewers about whether or not they like the movie matters a lot.
Secondly, who are the people are actually reviewing the movies? Are they aware of the movie production and other technical aspects of it? The people who are cognizant about the production, camera and other technical aspects of a movie will be a good reviewer. The person knows what it takes to make a good quality movie. If the content of the movie is good , but the cinematography is not up to the mark, then certainly the movie will fail at theaters. Thus, careful consideration has to be taken in each and every technical aspects of the movie for it to reach greater audience. The information about the techincal aspects of the movie is not mentioned in the argument by Super Screen Movie Production company. Thus, we need more information for the technical aspects of the movie to evaluate this argument.
Thirdly, the Super Screen Movie Production company is considering the money involved in the advertising. For any movie to be advertised, it takes a lot of money. In the argument it looks like, the company is already spending money on advertisements. This means that, they are increasing their share on the advertisements. The company doesnot speak about the money they have to spend on advertising. The movies are not doing good at theaters, which means that they are not earning good income from these movies. Now, if they want to increase their budget on advertisements, how will they manage that money. Thus, the information about the money which the production company is thinking of spending on advertisements is not clearly mentioned in the argument. We need more information to come to a conclusion.
Therefore, we need more information to completely analyze the streangths and weakenesses of the argument which Super Screen Movie Production company is making. The argument clearly seems to be weaker with no proper information as mentioned above.
Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 3 2
No. of Spelling Errors: 7 2
No. of Sentences: 30 15
No. of Words: 483 350
No. of Characters: 2324 1500
No. of Different Words: 179 200
Fourth Root of Number of Words: 4.688 4.7
Average Word Length: 4.812 4.6
Word Length SD: 2.664 2.4
No. of Words greater than 5 chars: 145 100
No. of Words greater than 6 chars: 111 80
No. of Words greater than 7 chars: 78 40
No. of Words greater than 8 chars: 55 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 16.1 21.0
Sentence Length SD: 4.982 7.5
Use of Discourse Markers (%): 0.433 0.12
Sentence-Text Coherence: 0.327 0.35
Sentence-Para Coherence: 0.483 0.50
Sentence-Sentence Coherence: 0.135 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 193, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...hese few good comments we cannot come to conclusion that they are good movies. Fo...
^^
Line 3, column 619, Rule ID: WHETHER[7]
Message: Perhaps you can shorten this phrase to just 'whether'. It is correct though if you mean 'regardless of whether'.
Suggestion: whether
... the information of the reviewers about whether or not they like the movie matters a lot. ...
^^^^^^^^^^^^^^
Line 5, column 357, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...vie. If the content of the movie is good , but the cinematography is not up to the...
^^
Line 7, column 113, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ney involved in the advertising. For any movie to be advertised, it takes a lot o...
^^
Transition Words or Phrases used:
actually, but, first, if, look, second, secondly, so, then, therefore, third, thirdly, thus, as to, for example
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 30.0 19.6327345309 153% => OK
Auxiliary verbs: 10.0 12.9520958084 77% => OK
Conjunction : 8.0 11.1786427146 72% => OK
Relative clauses : 15.0 13.6137724551 110% => OK
Pronoun: 38.0 28.8173652695 132% => Less pronouns wanted
Preposition: 66.0 55.5748502994 119% => OK
Nominalization: 24.0 16.3942115768 146% => OK
Performance on vocabulary words:
No of characters: 2399.0 2260.96107784 106% => OK
No of words: 483.0 441.139720559 109% => OK
Chars per words: 4.966873706 5.12650576532 97% => OK
Fourth root words length: 4.68799114503 4.56307096286 103% => OK
Word Length SD: 2.75785120871 2.78398813304 99% => OK
Unique words: 191.0 204.123752495 94% => More unique words wanted.
Unique words percentage: 0.395445134576 0.468620217663 84% => More unique words wanted or less content wanted.
syllable_count: 741.6 705.55239521 105% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 9.0 4.96107784431 181% => OK
Article: 14.0 8.76447105788 160% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 30.0 19.7664670659 152% => OK
Sentence length: 16.0 22.8473053892 70% => The Avg. Sentence Length is relatively short.
Sentence length SD: 32.0558713637 57.8364921388 55% => The essay contains lots of sentences with the similar length. More sentence varieties wanted.
Chars per sentence: 79.9666666667 119.503703932 67% => OK
Words per sentence: 16.1 23.324526521 69% => OK
Discourse Markers: 3.7 5.70786347227 65% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 14.0 8.20758483034 171% => OK
Sentences with negative sentiment : 8.0 6.88822355289 116% => OK
Sentences with neutral sentiment: 8.0 4.67664670659 171% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.295607790064 0.218282227539 135% => OK
Sentence topic coherence: 0.0983778831455 0.0743258471296 132% => OK
Sentence topic coherence SD: 0.0885790113316 0.0701772020484 126% => OK
Paragraph topic coherence: 0.188740901118 0.128457276422 147% => OK
Paragraph topic coherence SD: 0.0819107210111 0.0628817314937 130% => OK
Essay readability:
automated_readability_index: 10.0 14.3799401198 70% => Automated_readability_index is low.
flesch_reading_ease: 63.7 48.3550499002 132% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 8.4 12.197005988 69% => OK
coleman_liau_index: 11.25 12.5979740519 89% => OK
dale_chall_readability_score: 6.98 8.32208582834 84% => OK
difficult_words: 78.0 98.500998004 79% => More difficult words wanted.
linsear_write_formula: 7.5 12.3882235529 61% => OK
gunning_fog: 8.4 11.1389221557 75% => OK
text_standard: 8.0 11.9071856287 67% => The average readability is low. Need to imporve the language.
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.