The city of Winston has two large department stores: Namen and Roscoe. Namen is known for its high-end designer fashions, while Roscoe is known for more affordable fashion options. Both Namen and Roscoe are each considering opening another store in the growing suburb of Salem, where the population has grown over 50% in the last three years and where the median income is $75,000. Namen’s executives argue that as population and median income increase, people are willing to spend more money on clothing. However, Roscoe’s executives believe that the suburbs are more family oriented, and therefore their store will be more profitable than their competitor Namen.
The recommendations placed in this argument are based on faulty reasoning and , at the same time, are vague.
Primarily, the recommendations of the executives of both of the stores are based on the fact that they will make profit from their upcoming new store which is going to be opened in the growing suburb of Salem. Since, the place is a growing suburb, it may happen that the people who have started to live there are of lower income. As a result of their low income they are not going to spend their money on clothing and hence, both of the store will suffer. However, the argument has placed a idea about the median income of the area. But, there is a possibility that the median income of the whole country in that particular moment is much higher than that the value placed in this argument which indicates that the people, because of being poor, are not going to spend money on clothing. At the same time, it may happen that an inflation has occured which results in the increase of the income but decreases the monetary value. Because of the inflation, the average cost of living has increased and buying cost of all products in the city is very high and because of this fact the people are not going to spend money for clothing. Had the argument placed enough data about the median income, for example, the median income of the other city besides Salem, the average cost of living in the city only than the recommendations would be more valid.
However, Namen's executive argument on peoples' inclination to buying more clothing is not valid because it may happen that, if we consider other facts are positive for buying, the people are really miser: are not spending money at all and are saving money from the future. The executive's recommendation will prove to false if they do not buy new clothes from such expensive shops. At the same time, the recommendation of Roscoe's is also flawed because it may be possible that though being family oriented the people are very much fashionable and their sartorial consciousness is very high. Hence, they are not going to buy their clothings from a mediocre fashion store.
The recommendations are flawed because they are based on some faulty reasonings.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 14 15
No. of Words: 387 350
No. of Characters: 1785 1500
No. of Different Words: 156 200
Fourth Root of Number of Words: 4.435 4.7
Average Word Length: 4.612 4.6
Word Length SD: 2.463 2.4
No. of Words greater than 5 chars: 114 100
No. of Words greater than 6 chars: 67 80
No. of Words greater than 7 chars: 45 40
No. of Words greater than 8 chars: 25 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 27.643 21.0
Sentence Length SD: 11.399 7.5
Use of Discourse Markers (%): 0.714 0.12
Sentence-Text Coherence: 0.382 0.35
Sentence-Para Coherence: 0.57 0.50
Sentence-Sentence Coherence: 0.103 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 1, column 78, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...gument are based on faulty reasoning and , at the same time, are vague. Primaril...
^^
Line 3, column 490, Rule ID: EN_A_VS_AN
Message: Use 'an' instead of 'a' if the following word starts with a vowel sound, e.g. 'an article', 'an hour'
Suggestion: an
...uffer. However, the argument has placed a idea about the median income of the are...
^
Line 5, column 277, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'executives'' or 'executive's'?
Suggestion: executives'; executive's
...d are saving money from the future. The executives recommendation will prove to false if t...
^^^^^^^^^^
Transition Words or Phrases used:
also, besides, but, hence, however, if, may, really, so, for example, as a result
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 28.0 19.6327345309 143% => OK
Auxiliary verbs: 8.0 12.9520958084 62% => OK
Conjunction : 7.0 11.1786427146 63% => OK
Relative clauses : 13.0 13.6137724551 95% => OK
Pronoun: 27.0 28.8173652695 94% => OK
Preposition: 50.0 55.5748502994 90% => OK
Nominalization: 10.0 16.3942115768 61% => OK
Performance on vocabulary words:
No of characters: 1826.0 2260.96107784 81% => OK
No of words: 387.0 441.139720559 88% => More content wanted.
Chars per words: 4.71834625323 5.12650576532 92% => OK
Fourth root words length: 4.43534841618 4.56307096286 97% => OK
Word Length SD: 2.50977867548 2.78398813304 90% => OK
Unique words: 165.0 204.123752495 81% => More unique words wanted.
Unique words percentage: 0.426356589147 0.468620217663 91% => More unique words wanted or less content wanted.
syllable_count: 592.2 705.55239521 84% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 11.0 8.76447105788 126% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 5.0 4.22255489022 118% => OK
Performance on sentences:
How many sentences: 14.0 19.7664670659 71% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 27.0 22.8473053892 118% => OK
Sentence length SD: 65.0535493706 57.8364921388 112% => OK
Chars per sentence: 130.428571429 119.503703932 109% => OK
Words per sentence: 27.6428571429 23.324526521 119% => OK
Discourse Markers: 5.78571428571 5.70786347227 101% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 3.0 8.20758483034 37% => More positive sentences wanted.
Sentences with negative sentiment : 8.0 6.88822355289 116% => OK
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.094544251657 0.218282227539 43% => OK
Sentence topic coherence: 0.0322072470004 0.0743258471296 43% => OK
Sentence topic coherence SD: 0.0345405256516 0.0701772020484 49% => Sentences are similar to each other.
Paragraph topic coherence: 0.0430880649271 0.128457276422 34% => Maybe some paragraphs are off the topic.
Paragraph topic coherence SD: 0.0446223797938 0.0628817314937 71% => OK
Essay readability:
automated_readability_index: 14.6 14.3799401198 102% => OK
flesch_reading_ease: 52.53 48.3550499002 109% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.6 12.197005988 103% => OK
coleman_liau_index: 10.39 12.5979740519 82% => OK
dale_chall_readability_score: 7.75 8.32208582834 93% => OK
difficult_words: 68.0 98.500998004 69% => More difficult words wanted.
linsear_write_formula: 13.5 12.3882235529 109% => OK
gunning_fog: 12.8 11.1389221557 115% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.