The city of Winston has two large department stores: Namen and Roscoe. Namen is known for its high-end designer fashions, while Roscoe is known for more affordable fashion options. Both Namen and Roscoe are each considering opening another store in the growing suburb of Salem, where the population has grown over 50% in the last three years and where the median income is $75,000. Namen’s executives argue that as population and median income increase, people are willing to spend more money on clothing. However, Roscoe’s executives believe that the suburbs are more family oriented, and therefore their store will be more profitable than their competitor Namen.
The author of the argument contends that two Winston city's large department stores are each planning to open another store in the growing suburb of Sale, where each the executives of each store argue about the profitability. The author uses the following as evidence to support his or her claims; first the fact that that Salem's population has grown over 50% the last three years and also the median income there is about $75,000, second the divergent opinions of the executives of each store.
The reasoning of the argument is totally flawed, as it is based upon unsubstantiated assumptions.
First, the author fails to convince us about the domination of Namen in high-end designer fashions, and similarly the domination of Roscoe in affordable fashion options, in the city of Winston. The readers are given no indication about the size and the shops caterogy in reference to clothing, of the city of Winston.Perhaps, Winston is having many other shops that combine both high-end designer and affordable clothing shops, that are soon to become bigger than Namen or Roscoe. The spokesperson needs to provide much more specific information and accurate data about the clothing options in the city of Winstonm, in order for the audience to accept the validity of his or her claims.
Second, the fact that Salem's population has grown more than 50% over the last three years and moreover that the median income is $75,000, little does to ensure us about the argument's effectiveness. Perhaps, the rise in the population is a result of more people decided to move to the suburbs, where the quality of life is better, and that they will not surely change their shopping habbits since many of them used to shop in small city stores in the centre. Furthermore, the fact that the median income is high enough represents more a positive correlation, rather than a casual connection. It is ambiguous if more income results to increased profits after clothing purchases. The author should have provided compelling information that residents of Salem have a strong inclination to spend more money in shops in their suburb. Otherwise the argument is scant and lacks substantiation.
In addition, the author too hastily confirms the words Namen's executives; that population of Salem will spend more on clothing. He or she should have cited specific surveys and results, justifying by this way that people are determined to spend more on buying clothes in the suburb of Salem.
Finally, nothing ensures the words of Roscoe's executives; saying that the suburbs are more family oriented and therefore, people will spend more on affordable fashion options. The speokesperson should have quoted detailed information about people living in suburbs and their buying preferences. For instance, according to city officials that gave conducted a recent recent, 78% of the suburbs are family oriented and peole prefere affordable prices for clothes in local stores.
The argument is weak, since neither is the conclusion sound, nor is the suggestion legitimate. Had there been substantial evidence, perhaps, the argument would have sounded more credible, but in its ansemce, it sounds indefensible.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 19 15
No. of Words: 515 350
No. of Characters: 2602 1500
No. of Different Words: 241 200
Fourth Root of Number of Words: 4.764 4.7
Average Word Length: 5.052 4.6
Word Length SD: 2.616 2.4
No. of Words greater than 5 chars: 199 100
No. of Words greater than 6 chars: 138 80
No. of Words greater than 7 chars: 95 40
No. of Words greater than 8 chars: 55 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 27.105 21.0
Sentence Length SD: 11.858 7.5
Use of Discourse Markers (%): 0.474 0.12
Sentence-Text Coherence: 0.323 0.35
Sentence-Para Coherence: 0.636 0.50
Sentence-Sentence Coherence: 0.143 0.07
Number of Paragraphs: 7 5
Grammar and spelling errors:
Line 1, column 313, Rule ID: ENGLISH_WORD_REPEAT_RULE
Message: Possible typo: you repeated a word
Suggestion: that
...pport his or her claims; first the fact that that Salems population has grown over 50% th...
^^^^^^^^^
Line 3, column 1, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...ions of the executives of each store. The reasoning of the argument is totally fl...
^^^
Line 7, column 318, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: Perhaps
...nce to clothing, of the city of Winston.Perhaps, Winston is having many other shops tha...
^^^^^^^
Line 11, column 172, Rule ID: POSSESIVE_APOSTROPHE[2]
Message: Possible typo: apostrophe is missing. Did you mean 'arguments'' or 'argument's'?
Suggestion: arguments'; argument's
...000, little does to ensure us about the arguments effectiveness. Perhaps, the rise in the...
^^^^^^^^^
Line 11, column 528, Rule ID: MORE_A_JJ[1]
Message: Did you mean 'a more positive'?
Suggestion: a more positive
...median income is high enough represents more a positive correlation, rather than a casual conne...
^^^^^^^^^^^^^^^
Line 11, column 827, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Otherwise,
...nd more money in shops in their suburb. Otherwise the argument is scant and lacks substan...
^^^^^^^^^
Line 19, column 360, Rule ID: ENGLISH_WORD_REPEAT_RULE
Message: Possible typo: you repeated a word
Suggestion: recent
...to city officials that gave conducted a recent recent, 78% of the suburbs are family oriented...
^^^^^^^^^^^^^
Transition Words or Phrases used:
also, but, finally, first, furthermore, if, moreover, second, similarly, so, therefore, for instance, in addition
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 20.0 19.6327345309 102% => OK
Auxiliary verbs: 7.0 12.9520958084 54% => OK
Conjunction : 18.0 11.1786427146 161% => OK
Relative clauses : 16.0 13.6137724551 118% => OK
Pronoun: 32.0 28.8173652695 111% => OK
Preposition: 70.0 55.5748502994 126% => OK
Nominalization: 27.0 16.3942115768 165% => OK
Performance on vocabulary words:
No of characters: 2682.0 2260.96107784 119% => OK
No of words: 514.0 441.139720559 117% => OK
Chars per words: 5.21789883268 5.12650576532 102% => OK
Fourth root words length: 4.76146701107 4.56307096286 104% => OK
Word Length SD: 2.75555963535 2.78398813304 99% => OK
Unique words: 254.0 204.123752495 124% => OK
Unique words percentage: 0.494163424125 0.468620217663 105% => OK
syllable_count: 831.6 705.55239521 118% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 14.0 8.76447105788 160% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 4.0 1.67365269461 239% => Less conjunction wanted as sentence beginning.
Preposition: 6.0 4.22255489022 142% => OK
Performance on sentences:
How many sentences: 19.0 19.7664670659 96% => OK
Sentence length: 27.0 22.8473053892 118% => OK
Sentence length SD: 62.563120481 57.8364921388 108% => OK
Chars per sentence: 141.157894737 119.503703932 118% => OK
Words per sentence: 27.0526315789 23.324526521 116% => OK
Discourse Markers: 5.94736842105 5.70786347227 104% => OK
Paragraphs: 7.0 5.15768463074 136% => Less paragraphs wanted.
Language errors: 7.0 5.25449101796 133% => OK
Sentences with positive sentiment : 7.0 8.20758483034 85% => OK
Sentences with negative sentiment : 8.0 6.88822355289 116% => OK
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.258689925223 0.218282227539 119% => OK
Sentence topic coherence: 0.0699055784791 0.0743258471296 94% => OK
Sentence topic coherence SD: 0.0810507136845 0.0701772020484 115% => OK
Paragraph topic coherence: 0.105005319021 0.128457276422 82% => OK
Paragraph topic coherence SD: 0.0936026003874 0.0628817314937 149% => OK
Essay readability:
automated_readability_index: 16.7 14.3799401198 116% => OK
flesch_reading_ease: 44.07 48.3550499002 91% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 13.8 12.197005988 113% => OK
coleman_liau_index: 13.29 12.5979740519 105% => OK
dale_chall_readability_score: 8.91 8.32208582834 107% => OK
difficult_words: 128.0 98.500998004 130% => OK
linsear_write_formula: 18.5 12.3882235529 149% => OK
gunning_fog: 12.8 11.1389221557 115% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
---------------------
Maximum six paragraphs wanted.
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.