The argument states that Namen and Roscoe and expanding in the area of Salem, one that is hitherto unexplored by either of the brands. The brands have individually come up with reasons as to why their brand will be more triumphant in capturing the crowd of Salem, based on their understanding of the spending patterns of its population. However, before the two sides can be evaluated, three questions must be answered.
First of all, does a population increase imply an increase in median income? It is possible that the strata of the population are very distinctly divided in terms of income. An increase in population could be from either of those strata and the distribution might not be equal. Further, there is a possibility that the rich get richer, and the poor get poorer, leading the median income to be somewhat stagnant. If either of these scenarios has merit, then the basis of Namen's argument is significantly weakened.
Secondly, is there no other high end store currently present in the Salem market? Namen's executives prematurely assume that all high income consumer traffic will be directed towards their store. Perhaps, there exists another premium stores in the market. Even in the case of an increase in median income, the amount of consumer gain for Namen may be diluted and not as per expected. If the above is true, then their premise for becoming more profitable does seem practical.
Lastly, is it so that family oriented people prefer affordable fashion? Roscoe's executives have based their argument on the implied assumption that family oriented people will be attracted to their store due to their price propositions. However, if on the contrary, the population increase leads to addition of more wealthy familial customers with a desire to splurge, this sweeping conclusion will not hold water.
In conclusion, as the arguments stand, are considerably weakened due to their reliance on several unwarranted assumptions. If the two stores are able to answer the above-mentioned questions and offer more evidence, perhaps in the form of past statistics, then it will be possible to fully evaluate the viability of the propositions of each store regarding their profitability.
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 3 2
No. of Sentences: 18 15
No. of Words: 359 350
No. of Characters: 1803 1500
No. of Different Words: 190 200
Fourth Root of Number of Words: 4.353 4.7
Average Word Length: 5.022 4.6
Word Length SD: 2.751 2.4
No. of Words greater than 5 chars: 133 100
No. of Words greater than 6 chars: 98 80
No. of Words greater than 7 chars: 76 40
No. of Words greater than 8 chars: 42 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 19.944 21.0
Sentence Length SD: 8.134 7.5
Use of Discourse Markers (%): 0.611 0.12
Sentence-Text Coherence: 0.289 0.35
Sentence-Para Coherence: 0.289 0.50
Sentence-Sentence Coherence: 0.046 0.07
Number of Paragraphs: 1 5
Transition Words or Phrases used:
but, first, however, if, lastly, may, regarding, second, secondly, so, then, as to, in conclusion, first of all, on the contrary
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 20.0 19.6327345309 102% => OK
Auxiliary verbs: 10.0 12.9520958084 77% => OK
Conjunction : 6.0 11.1786427146 54% => More conjunction wanted.
Relative clauses : 7.0 13.6137724551 51% => More relative clauses wanted.
Pronoun: 23.0 28.8173652695 80% => OK
Preposition: 51.0 55.5748502994 92% => OK
Nominalization: 13.0 16.3942115768 79% => OK
Performance on vocabulary words:
No of characters: 1847.0 2260.96107784 82% => OK
No of words: 359.0 441.139720559 81% => More content wanted.
Chars per words: 5.14484679666 5.12650576532 100% => OK
Fourth root words length: 4.35284910392 4.56307096286 95% => OK
Word Length SD: 2.84541719327 2.78398813304 102% => OK
Unique words: 197.0 204.123752495 97% => OK
Unique words percentage: 0.548746518106 0.468620217663 117% => OK
syllable_count: 590.4 705.55239521 84% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 4.96107784431 40% => OK
Article: 5.0 8.76447105788 57% => OK
Subordination: 6.0 2.70958083832 221% => Less adverbial clause wanted.
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 18.0 19.7664670659 91% => OK
Sentence length: 19.0 22.8473053892 83% => The Avg. Sentence Length is relatively short.
Sentence length SD: 48.9669830814 57.8364921388 85% => OK
Chars per sentence: 102.611111111 119.503703932 86% => OK
Words per sentence: 19.9444444444 23.324526521 86% => OK
Discourse Markers: 7.11111111111 5.70786347227 125% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 0.0 5.25449101796 0% => OK
Sentences with positive sentiment : 9.0 8.20758483034 110% => OK
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.176250938074 0.218282227539 81% => OK
Sentence topic coherence: 0.0555840158752 0.0743258471296 75% => OK
Sentence topic coherence SD: 0.0462508377269 0.0701772020484 66% => OK
Paragraph topic coherence: 0.096493047755 0.128457276422 75% => OK
Paragraph topic coherence SD: 0.0567916926804 0.0628817314937 90% => OK
Essay readability:
automated_readability_index: 12.7 14.3799401198 88% => Automated_readability_index is low.
flesch_reading_ease: 52.19 48.3550499002 108% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 10.7 12.197005988 88% => OK
coleman_liau_index: 12.53 12.5979740519 99% => OK
dale_chall_readability_score: 9.02 8.32208582834 108% => OK
difficult_words: 101.0 98.500998004 103% => OK
linsear_write_formula: 11.5 12.3882235529 93% => OK
gunning_fog: 9.6 11.1389221557 86% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
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Rates: 75.0 out of 100
Scores by essay e-grader: 4.5 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.